weaknesses in a dark comedic way in order to characterize their vulnerabilities as strengths. The advertisement sets a dark tone through its imagery. First‚ the words are displayed in an eerie handwritten scrawl. The ad uses only three colors‚ a bloody red‚ black‚ and white. The writing of the ad is focused in the center of the black background. The red writing of “Hand to God” reminds the reader of blood. The advertisement uses religion in order to draw the audience’s attention. The play Hand To God takes
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Because of this‚ the cheerleading organization UCA (United Cheerleading Association) has placed their ad‚ which invites cheerleaders to join the UCA coaching staff‚ in this specific magazine. The UCA advertisement is impressive in many ways‚ but lacks in a few aspects of effective ad design. UCA’s striking advertisement incorporates their organization’s colors of blue and gold in an enticing way‚ and the ad takes up an entire page and is positioned vertically. A large “U” in varsity lettering sits in the
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Ben Franklin vs. Sam Adams Benjamin Franklin and Sam Adams both contributed a great amount to the American Revolution‚ but who was more important? Well‚ personally‚ I believe that Sam Adams contributed just a little more than Franklin. Though Franklin did a lot‚ Adams did more for the country of America as a whole. During the Revolutionary War‚ Ben Franklin became Pennsylvania’s representative to the Second Continental Congress. He was one of the five members that drafted the Declaration of Independence
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bears‚ as well as the brightness of the ad itself. Accompanying the extensive usage of the color green‚ the marketers used an all-capital font that is slightly worn-down to indicate an active and hands-on feeling. This brought a prominent outdoorsy and strong-willed character to the ad. Its brightness‚ coming mainly from the lighter green in the center of the ad‚ contributes to its aforementioned boldness. The transition from light to dark from the middle of the ad outwards also constructs a spotlight
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When introduced to the concept of e-books‚ the general public felt ambivalent about the prospect of this new advent. An e-book just felt out of place and far less superior than normal paper books. Constantly looking at the screen strained the eyes and the text often appeared difficult to read. The general consensus claimed that the e-book just did not have what it took to take the reins of the book market. Books were just better overall. Also the reader could freely annotate‚ highlight‚ and make
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Normally if you have found you have an infestation of mice in your home you will set up traps in order to get rid of them. The biggest problem with such items is that they don’t really stop mice from returning to your home. Instead when it comes to you wanting to eliminate these pests for good then installation of an electronic mouse repellent is highly recommended. So what benefits are there to be had from using these devices instead of conventional traps to help eliminate of unwanted mice in your
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Dana Knor Composition II 23 March 2011 Ad Analysis: Skyy Vodka She gets home from a long day of school and work‚ but she’s ready to throw some heels on and go out for a drink. Skyy vodka is a product intended to quench the thirst of an individual that’s ready to have an alcoholic drink‚ but still maintain the classy appeal. It’s slender‚ sleek look gives it a refreshing appeal that attracts a wide spectrum of customers. Skyy Vodka advertisements are featured in many magazines and are particularly
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Ads are the cave art of the twentieth century. There are ads running on TV‚ phones‚ and shoved into almost every mailbox in the United States. These ads have even reached schools and for years now corporations have especially established partnerships with high schools. Their ads can be found in the school’s park‚ gymnasium‚ stadium‚ the locker room‚ library‚ music room‚ cafeteria‚ and even on the school’s uniform. There are many schools that lack money to improve their facilities and must rely on
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Why the Internet will Never Replace Books The Internet is very much like television in that it takes time away from other pursuits‚ provides entertainment and information‚ but in no way can compare with the warm‚ personal experience of reading a good book. This is not the only reason why the Internet will never replace books‚ for books provide the in-depth knowledge of a subject that sitting in front of a computer monitor cannot provide. We can download text from an Internet source‚ but the
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STATEMENT Technology adoption affects national wealth COLUMN Erskine Bowles on making sacrifices to invest in America’s future The New Science of Viral Ads FIRST I ILLUSTRATION: CAMERON LAW Five techniques can help companies make commercials that people will watch and share by Thales Teixeira t’s the holy grail of digital marketing: the viral ad‚ a pitch that large numbers of viewers decide to share with family and friends. Several techniques derived from new technology can help advertisers
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