Social Psychology Week 4 “Spin Doctoring” 1. Which path(s) to persuasion is/are present in the global warming case? I believe that both central route and peripheral route paths to persuasion are used in the global warming case. Central route persuasion is evident in global warming because people are more globally conscious and aware of the issues concerning our planet than they were decades ago. People are more concerned now about protecting our planet and better informed‚ thus‚ global
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His name is Nathan Sorrell‚ twelve years old boy from Ohio‚ according to a report in his hometown newspaper‚ the Record Herald. Nathan is 5-foot-3-inches tall‚ weighs 200 pounds and was found in a Nike scouting session at his school. They use the propaganda strategy what Cross calls “Plain folks Appeal”. It is smart to choose a kid to be the main focus on the ad. “Plain folks” is the device by which a speaker tries to win our confidence and support by appearing to be a person like ourselves.” An overweight
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Social Psychology 315 Homework: Spin Doctoring Which paths(s) to persuasion is/are present in the global warming case? In the case of Global Warming‚ Peripheral route to persuasion is being used because high profile people and organizations are unlikely to be denied because of their reputation. There are more chance that people will be persuaded by famous icons like Al Gore. The Mayer Book explains that "Liking: People respond more affirmatively to those they like" (Myers‚ 2010‚ p. 237).
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Propaganda can serve as a tool to create division within society by altering public opinion. There is a process to the successful implementation of propaganda. A particular theory called Symbol Sickness‚ by Psychiatrist Theodore Rubin. Rubin’s theory demonstrates how antisemitic beliefs are enforced by creating division through self identity‚ and more importantly how the perpetrators were able to execute cruel behaviors and actions towards the Jewish population in Germany and parts of Eastern Europe
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inter-linked. Herman and Chomsky provide evidence for this reality in Manufacturing Consent. (Herman and Chomsky) They show how the mainstream press is run by the political economy and how the viewer is made into a pawn. The two authors build a propaganda model in which they reveal how the U.S. government exploits the media to enforce control over the people. The mass media‚ therefore‚ is a corporate tool that is used to indoctrinate the population. The viewer is told what kind of desire he should
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field of the reading material. He or she should also have an attitude of questioning and learn to suspend judgment until all the reading material has been considered. Five sub-skills that will be discussed are: facts and opinion‚ truth and fantasy‚ propaganda‚ determining the authors ’ purpose and determining the authors ’ competence. Facts and Opinions Factual statements are objective and can be verified by using procedures that can be replicated by others while opinions are subjective and has no
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The Media‚ the War‚ and a World Changed By Sam Connors The Vietnam War is a time of great strife for the many people affected during the 1960’s. Much of what we know about war is what the media tells us. Media during the Vietnam conflict is important aspect of this time period. It had significant influence on American support of the war. The media created a negative image of the Vietnam War‚ and was a factor in the end of the war. New media methods made this possible. During the 60’s‚ the media
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A major point in both Chomsky’s Media Control and in the Manufacturing Consent video made clear: Democracy is a game for the elite and not for the “ignorant masses”. Which completely misses the whole point of democracy and free press. Unfortunately‚ a lot of what Chomsky points out is very relevant to what is seen in the media. Chomsky points out that the U.S. has a spectator democracy in which there is the specialized class (who take on an active role) and then we have the bewildered herd/ “others”
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their actions and to make important decisions. However‚ during troubling times such as war people are far more easily coax into making rash choices and behavior. One of the easiest ways to inference people to a biased conclusion is using propaganda. One use of propaganda is by posters such as‚ “Hold up your end!”‚ made by William P. King during WWI in 1914–1918 to increase the aid support during the first war. And another WWI poster made by Lindsay Norman and W. E. Smith in 1918‚ called‚ “Will you fight
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described as testimonial‚ name-calling‚ and plain folks techniques. Persuasion techniques or propaganda as it is simply put is the method companies use to attract mainstream citizens into buying a product or taking a particular side of an issue. These efforts‚ although unwelcome at times‚ are usual ways a product or issue can be successfully advertised. We must learn as consumers to spot what the propaganda techniques are‚ and become aware of what the truth is The cable/internet company Comcast
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