stragtegy of .. [pic] The brand ‘Fevicol’ – an introduction The Fevicol story began in 1959‚ when the Parekh Group floated Pidilite Industries to capitalize on the potential market for synthetic resin adhesives‚ or “white glue” in India. Pidilite Industries decided to enter into adhesive or white glue market in the country which is primarily consumed in woodworking. The primary application of white glue was in woodworking‚ with secondary applications in upholstery‚ flooring‚ and footwear. Company
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World Academy of Science‚ Engineering and Technology 72 2010 Preparation and Some Mechanical Properties of Composite Materials Made from Sawdust‚ Cassava Starch and Natural Rubber Latex Apusraporn Prompunjai*‚ Waranyou Sridach The performance and stability of sawdust-reinforced composite materials depends on the development of coherent interfacial bonding between sawdust and matrix. The general components of sawdust are cellulose‚ hemicellulose‚ lignin‚ pectin‚ waxes‚ and water-soluble substances
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It had grown to become the global leading manufacturer and marketer of adhesives‚ sealants‚ and relative products‚ especially the impressive growth during the 1980s. It had achieved Fortune 500 status in 1990‚and in 1991 was ranked 477 in revenue‚ 190 in profits‚ 24 in profit as a percentage of sales‚ and 18 in per share annual growth over the previous decade. By 1992‚ the company’s worldwide market share in industrial adhesives was estimated to be at 70%-80%. 2. Its growth had been based on the strategy
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Once I was shredding potatoes when my hand slipped and I got a cut from the cheese grater. I was eleven and I was making hash browns. It happened in the evening when I was bored. After I cut myself I rushed to get a paper towel to stop the blood. I stood in the middle of the kitchen squeezing my finger hoping that the blood would stop. In the other room‚ my dad was watching football unaware I had cut myself. I was worried if I told him he would get mad at me because I wasn’t being careful. Then‚
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so bad being accident-prone. It the kitchen‚ Dickson’s wife used to always cut herself‚ and the original bandages weren’t working too well. The brilliant idea by Dickson was to put tape on the bandage to make it stay on your wound much better. Even though the Band-Aid doesn’t seem important‚ it has solved many of the world’s problems. Imagine having to hold on to your bandage to keep it from falling off; you wouldn’t be able to do anything. You may not be able to realize it‚ but using
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from the accident due to loss of plasma and from infection. The latter source of allograft often led to rejection by the recipient’s immune system. So‚ in case of extensive burns‚ a surgeon’s first and last resort was to cover the burn areas with bandages as primary treatment. What it did in actuality was prolong the death of the patients rather than keeping them alive. Even if they survived‚ they were left
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Do you ever get a cut or a scrape and start to freak out over the excessive amount of blood oozing out of your fresh new wound? B. Motivate audience to listen/Relevance – Throughout a lifetime‚ each of us will have experiences that result in these injuries‚ whether we are cooking‚ riding a bike‚ or walking down the street. Accidents can happen. C. Establish Credibility – As a wild child‚ I grew up with a lot of cuts and scrapes. With these experiences‚ I learned there is a proper way to
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generate a little glue slinging. This can affect the quality of the glue joint and create stickers where boxes in the bundle will stick together. Glue pot and wheels can also create adhesive contamination with dust and debris. Additionally‚ the metered amount of adhesive is hard to maintain to ensure a proper bond. As for adhesive applicators‚ although they are the cleanest choice‚ it is important to check them regularly to avoid possible nozzle or applicator clogging. 2) Minimize any possibility of
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and public sector (ET 500‚ published by the EconomicTimes in March 2007) Over two-third of the Company’s sales comes from products and segments it has pioneered in India. Market leader in all segments of adhesives and sealants in India for over 30 years. Fevicol is the largest Adhesives brand in Asia. Fevicol ranked 24th among the Top 150 brands in India (Most Trusted Brands Survey The Economic Times‚ May 30‚ 2007). Advertising for Fevicol consistently wins awards at both the national
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The ad is very simple and straight-forward‚ containing one hand of The Invincible Hulk with a simple color of background. The Hulk’s green hand is at the center of the ad and a thick wrist and all the popped veins make his hand more muscular. The bandage is wrapped around the Hulk’s index finger‚ incompatible with the muscular hand. All surface of the advertisement is covered by the green color‚ including the muscular green hand and green background with a little bit of gradation. The edge of color
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