Unit 1: The Business Environment P2: To describe the influence of stakeholders on the business. Stakeholders: A stakeholder is anyone with an interest in a business. Stakeholders are individuals‚ groups or organisations that are affected by the activity of the business. There are two types of stakeholders: – Internal: These are groups within the business including owners and workers. – External: These are groups from outside of the business including the community.
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Introduction Since we need to figure out the affection of stakeholders to an organisation‚ we should firstly take into consideration about the category of stakeholders and consecutively find out what do these individuals and groups enforce to influence organisations’ activities. Subsequently‚ we will also acknowledge what could organisations do to understand and control stakeholders. Classification of stakeholders We assume that the organisation we are talking about is a firm. So that we can
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P2: Describe the key stakeholders who influence the purpose of two contrasting organizations. Google A stakeholder in a business is any individual or group with an interest in the decisions made by that company. Some of the stakeholders are internal to the business‚ such as its employees. Some are external to the business such as Google users. The key stakeholders in a business are customers‚ suppliers‚ employees‚ local and national communities and government. Employees- employees are one
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STAKEHOLDER TESCO PCL CO-OPERATIVE GROUP Employees Employees are people that work for Tesco Plc in the exchange of a living wage/salary. In order to work at their best‚ these employees want security; they want promotions and rates of reward for their hard work. If the employees do not get what they want‚ their job efficiency and productivity will decrease as they think they are not motivated to do the job. Tesco’s employees are very important for the business as there are
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Targeting strategeies for Adidas India :- Targeting segments would be aspiring athletes in the age group of 15 to 35. In the lifestyle and apparel market targets consumers who identify with sport as a way of life and are brand conscious. Focus on Lifestyle There should be a more emphasis to penetrate the lifestyle market deeply‚ without losing sight of its long heritage as the original performance brand. Consumers who may be less active sports participants‚ but who are style setters and
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Tool For Stakeholder Analysis Stakeholder Name Goals/Interests Alignment and Power* Executive directive - She does not want to damage the relationship with donors Powerful Opponent High-1 US producers of medical supply - Given the state of lax internal controls‚ some of the donors are inflating the value of their donations for tax purposes Opponent High-2 Partners of nonprofit org. in other countries + Wants to maintain their reputation and steady inflow of donations Allies
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about the mechanism that takes place in the field of Corporate Communication especially the to identify the stakeholders and the stakeholder management both in the public and private sectors‚ to understand the difference between the Identity and Image in a Corporate. Organization chosen: Vodafone’s Stakeholder management: Internal Stakeholder and External stakeholder Stakeholder Group Interaction with examples Investors Vodafone conducts regular meetings with investors through events
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4. Analyse critically how Customer Relationship Management (CRM) system can play an important role to increase profits for each of the organization. CRM (Customer Relationship Management) is an information industry term for methodologies‚ software‚ and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. For example‚ an enterprise might build a database about its customers that described relationships in sufficient detail so that management
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Name of stakeholder What the stakeholder wants from the business How they influence the business and if there influence is successful Rank of importance Why are they important Customers They want to company to keep their prices low and have a good customer relation with each customer‚ they also want good quality products to be sold at low prices They influence the business as the customers decide what they sell and if Tesco make money or not because the customers could easily decide to change
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its goal and what assurances they gave to its stakeholders as the environment becomes more and more volatile. When we think about the concept of ``stakeholders`` we take into account everybody that has an interest (or `stake`) in the business. Stakeholder’s engagement is essential for every successful organization so Euro Disney focused on being transparent so that its stakeholders clearly understand its intentions. Working together with stakeholders will bring added value to the organization and
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