Strengths 1. Established brand name – this means that Adidas has already built up a good reputation and it has a large market share within its industry. 2. Good retail links – Adidas has established good links with shops and outlets‚ which sell Adidas’s products. 3. Established worldwide distribution network – this means that Adidas’s products are shipped to a large number of countries. 4. Famous sports stars advertising products – Adidas has a series of football superstars who wear/advertise their
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Adidas sports wear competes in the most competitive market. The sports apparel industry has been Nikes market. Over the past years Nike has gain a competitor in Adidas. Adidas is a growing company because it changed its strategy to deal with every major sport and not just tennis and soccer and the European market. Adidas was able to get some major colleges to use their equipment. Some major colleges to change are UCLA‚ Notre Dame‚ and Tennessee to name a few. Since the change Adidas has grown into
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101 November 9‚ 2012 Nike vs. Adidas Nike and Adidas are two of the most popular sporting attires out in the clothing and equipment market. Both Nike and Adidas offer people and athletes a broad selection of great apparel and athletic equipment. The purpose of this essay is to compare and contrast Nike and Adidas companies in terms of headquarters‚ market focus‚ sponsorships‚ marketing‚ advertising‚ price‚ product‚ and its production. Both Nike and Adidas are sportswear companies whose products
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Pestel Analysis Political Adidas need to be aware of the political state of the UK‚ the same for the all other countries where they have bases. As if the government is unstable‚ or there are any controversial policies‚ they may have a bad affect on Adidas. There is a stable political situation in the UK‚ as it has a democratic government‚ a democratic government is one that is decided‚ by people voting on who they want to run the country. This means that if a dictatorship was to emerge and
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firms was to maximize shareholder wealth within the legal boundaries of society. Government and citizens should assume their rightful roles by setting and maintaining those limits. Several concepts prove why the ethical responsibility of a corporation should be placed internally‚ on producing profit‚ rather than addressing social issues. Friedman’s philosophy supports the rights of shareholders and says that the primary duty of corporations is to maximize profit. Shareholders are owners of the corporation
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Acquisition Restructuring Strategy through which one firm buys a controlling‚ or 100 percent‚ interest in another firm with the intent of making the acquired firm a subsidiary business within its portfolio. Strategy through which a firm changes its set of businesses or its financial structure. Reasons for Acquisition: Increased market power Overcoming entry barriers Cost of new product development and increased speed to market Lower risk to developing new products Increased diversification
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Supply Chain Structure The adidas Group has outsourced most of its production. We work with more than 1‚200 independent factories from around the world that manufacture our products in 63 countries. The most dominant sourcing locations are: China‚ India‚ Indonesia and Vietnam. Our supply chain is global and multi-layered‚ with many different types of business partners‚ some of who are directly contracted factories‚ and others who are not. In 2011‚ the top five countries per region by number of
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Case: Adidas Current Situation * In 2008‚ Adidas achieved a number of significant strategic goals. However‚ it has lost market share in the athletic footwear market to Nike through the first nine months of the year. * Adidas has a strategy that´s focused on extending its leadership in product innovation‚ creating a differentiated image for the products offered by each of its three business segments. Corportate Governance External Environment PEST Political * Multinational
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as the Associate Creative Director of detnews.com. To this day he still has his political cartoons posted in the Detroit News at least three times a week. In the drawing by Mr. Wright there is a patient in a doctor’s office. The patient is sitting on a doctor table in a gown and is waiting for the doctor to give him the news of his examination. The doctor is standing in front of him with a clipboard that most likely has the examination results on it. The doctor resembles President Obama. In
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Hong Kong underwent two economic restructurings after the Second World War. It transformed from an entrepot to an industrial city in the 1950s and an international financial centre in the 1980s. The prospering economy led to rapid population growth‚ thus increasing the society’s demand for urban planning and accelerating urbanization. However‚ after the 1970s‚ economic development changed the traditional family and marriage concepts‚ leading to changes in population size and structure.
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