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    |€112 million‚ + 4.6% | 3 2011 Performance In a rather unfavorable economic context where many customers and prospects were not inclined to commit to several years‚ preferring to favor short-term rentals‚ the Fraikin Group’s business declined slightly (-1.4%). Short-term rentals (14% of revenues) increased by 11%‚ long term leasing (74% of revenues) decreased by 3.7% and other invoicing (advertising‚ fleet management...) was stable at +0.3%. Sales of used vehicles generated

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    Adidas Strengths

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    adidas Strengths -Strong success in Europe -High-performance products -Recent selling of subsidiary “dog” Salomon Weaknesses -American athletes endorsed by adidas are not as popular as Nike’s -Nike gaining ground on European soccer market -Public dissent over use of sweatshops Opportunities -Acquisition of Reebok -Growing strength in golf industry through TaylorMade and recent acquisition of Maxfli -Growing revenue from opening of own retail stores Threats -Foreign exchange

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    Industry Attractiveness

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    assessing whether an industry has long-term attractiveness‚ there are many important factors that must be evaluated. The first is the industry’s potential for growth. If the industry doesn’t have a good growth potential it may not be profitable for very long or the competition may be too fierce for the market potential. If competitive forces are squeezing industry profitability to inadequate levels and if the competition appears destined to grow stronger‚ the industry will be less attractive

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    Currently‚ the Airline Industry is one of the most attractive industries. This conclusion was possible after an extensive research in the market. To do this‚ it was necessary to analyze the industry with the five forces model of Michael Porter. The first threat to consider is the entrance of new companies in the market. In this point‚ is possible to say that it’s easier to enter the market than thirty years ago. The deregulation allowed the barriers disappearance and with this‚ the competition

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    Adidas Business

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    * Adidas is a German sports clothing manufacturer which mainly sells footwear as well as bags‚ shirts‚ watches‚ eyewear goods. It was founded in 1948 by Adolf Dassler in Herzogenaurach‚ Germany and it is the second biggest manufacturer in the world. Its logo has three stripes with the word Adidas underneath. The company decided to hire UPS Supply Chain Solutions to increase its sales. * To keep in line with the fast growth‚ the company’s North American corporate unit‚ "adidas America"‚ hired

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    Adidas Industry Analysis

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    Adidas athletic shoes 1. General History The global footwear market is a growing market with an increase in consumer demand based on globally increasing consumer incomes. The sports footwear market is significantly characterized by the high speed of innovation‚ which forces the companies to invest more in development initiatives. At the same time the companies are trying to reduce costs through decreasing supplier prices in order to stay competitive. Looking forward‚ the footwear market

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    Exercise 1 A Adidas Adidas Three Major Strengths * It appeals to the younger generation * Endorse young superstars * High Performance product Weaknesses * Rigid pricing structure * Least preferred as oppose to Nike * Price to high though is linked to quality Opportunities * Acquisition of Reebok * Growing revenue from opening of town retail stores * Continuing challenges in import/export duties Threats * Doesn’t have strong distribution network

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    Adidas Business Analysis

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    popular three stripes logo company‚ Adidas was first founded in 1924‚ in Germany. It started out as a sportswear independent company by Rudolf Dassler and Adi and was first named Dassler Shoes. Later‚ Rudolf left his brother and established his own company in 1948‚ also known as Puma. Adi then named the company Adidas (Theshoegame.com‚ 2016). Adidas three stripes has a meaning which represents the goals and aim of a mountain‚ that signifies the future of Adidas lying ahead. The three stripes was then

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    The attractiveness of the music industry from the perspective of Warner Group Music Summary Major transformation in the music industry over the last decade has resulted in the three major record labels; The Warner Music Group‚ Sony Music Entertainment and Universal Music Group finding themselves with rapidly decreasing revenues and company structures which no longer provide profitability. A brief analysis of the external strategic factors affecting the Warner Music Group has revealed the changes

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    a Attractiveness of domestic aviation industry in Australia [MPM703] Business Strategy and Analysis [800351339] Ashan De Silva Wijeyeratne [600313359] Kevin Procter TABLE OF CONTENTS Executive Summary 3 Introduction 4 Industry Analysis 6 Methodology 8 Results 9 Industry Rivalry 9 Competitor Analysis 9 Environmental Analysis

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