staages of Reebok‚ J.W. Foster devveloped the novelty ¨spiked running shoe¨ while he was producing the item. He then changed the company´s name from J.W. Foster and Sons to Reebok. Although Reebok has been in the shadows of major competitors Nike and Adidas‚ they still manage to be a successfful sports wear market. Reebok underrstands customers neeeds and continue to enhance as an international brand. While sportswear is becoming increasingly popular the bulk of sales ccome from the Rss 2000 to Rs 4000
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AN ECONOMIC PROFILE OF NIKE Nike Inc. (NKE) is one of the best known and heavily advertised brands in the world. Nike designs‚ develops and markets footwear‚ apparel‚ equipment and accessory products. Nike principally targets athletic footwear and athletic apparel. Nike’s product categories include running‚ cross training‚ basketball‚ soccer‚ sport-inspired urban shoes‚ and children’s shoes. It also makes shoes designed for football‚ golf‚ baseball‚ tennis‚ walking‚ skateboarding‚ bicycling
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other materials. With changing lifestyles and increasing affluence‚ domestic demand for footwear is projected to grow at a faster rate than has been seen. There are already many new domestic brands of footwear and many foreign brands such as Nike‚ Adidas‚ Puma‚ Reebok‚ Florsheim‚ Rockport‚ etc. have also been able to enter the
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References: Adidas Group‚ adidas Group History‚ August 7th‚ 2012 retrieved November 8‚ 2012 from http://www.adidas-group.com/en/ourgroup/history/history.aspx Adidas Group‚ External and Industry Risks‚ March 10‚ 2012 retrieved November 4‚ 2012 from http://www.adidas-group.com/en/investorrelations/corporate_governance/risk_management/risks_external/default
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footwear and apparel industry is pretty young: Adidas was only started in 1949 in Germany. The Dassler family who gave its name to Adidas spun off Puma as well. Nike was born in 1972 and Reebok emerged as a solid competitor in the early 80s under the lead of Paul Fireman. Yet‚ this industry is very concentrated and keeps consolidating: Nike bought Converse in 2003; Adidas bought Reebok in August 2005. Nike owns 36% of the US market while the new Adidas-Reebok owns 22%‚ which equates to a combination
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puma. The customers can chose in men’s‚ women’s and children’s clothing‚ as well in shoes and accessories. The clothing is made out of finest cottons‚ and the shoes from durable leathers. Competitive Review Puma has many different competitors: Adidas‚ Nike‚ Champion‚ Umbro and so
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* PUMA * ADIDAS Contents * Executive Summary | * Nike INC | * Puma | * Adidas | * Financial Ratios | * DOL & DFL | * Analysis of Financial Ratios | * Conclusion |
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are critical in influencing how we perceive and experience brands. Retail store layouts and displays‚ websites‚ commercials and sponsorships all help shape our opinions. In are project we will be doing a comparison on two big companies (NIKE) and (ADIDAS) a comparison between their online shops and what they have to offer ‚ both are successful sports apparel manufacturer companywhich sells sportwears clothes‚ shoes‚ sport tools‚ water bottles and more. A short interdiction on these companies:- NIKE:-
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the ROW; it also covers the Global Athletic Footwear market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market. The Key Vendors Dominating This Space Include Adidas AG ASICS Corp. Nike Inc. Puma SE. The Other Vendors Mentioned In This Report Are Backers Footwear Group Inc. Crocs Inc.‚ Deckers Outdoor Corp. ECCO Sko A/S Foot Locker Inc. Geox SpA LaCrosse Footwear Inc. Skechers USA Inc. Steven
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Analysis Strength * Adidas is a globally know brand name. * . Produce a high quality products * Diversity and variety in products offered * Large market share (16% of global footwear market) * Major sponsor for a number of global sporting events * Purchasing of Reebok * Adidas has a Global Presence with over 2400 stores worldwide in a variety of regions. These alone account for nearly €2.8bil. * Famous sports stars advertising products – Adidas has a series of football
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