HKU976 NEALE O’CONNOR MAKING BALANCED SCORECARD WORK TO IMPLEMENT BUSINESS STRATEGIES AT MAGIC TECHNOLOGY In August 2008‚ Magic Technology (“Magic”) launched an initiative to implement the balanced scorecard in its organisation. Alan Lo‚ the chief executive officer (“CEO”)‚ oversaw the implementation of the balanced scorecard at the company’s headquarters. Lo encountered both strategic and execution difficulties during implementation. Yet‚ such difficulties hinted at a more fundamental issue
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ADIDAS COMPANY I think this company using pull marketing. There are several reasons that I think that this company using pull marketing because for their strategy they use performance as central group value‚ leveraging opportunities across brand portfolio and extending innovation and design leadership. Why they use pull marketing? They use pull marketing because it very easy for customer or users s to access the services of the internet or the web using their web browsers. Their main goal is
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ADIDAS 1.S.W.O.T. Analysis Strengths • In many invents is the biggest sponsor • Strong management team • Brand recognition and reputation • Diversity and variety in products offered on the web (footwear‚ apparel‚ sporting equipment‚ etc.) • Strong control over its own distribution channel • No bad reputation like child labor or environment pollution • In the Soccer industry‚ Adidas has a stronghold Weaknesses • High prices in some products • E-commerce is limited
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Marketing 02/20/2013 Adidas Diversification All throughout Adidas history‚ the company’s objective has been to grow and expand. Adidas is the Group’s core brand and is a leader in the sporting goods market. Adidas Group is conformed of: Ashworth‚ Rockport‚ Reebok Sportswear Company and Salomon group (Adidas Strategy). These mergers helped the company expand its product line by penetrating into already existing markets‚ as well as give Adidas a competitive edge to compete worldwide and to
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ORGANIZING Strengths: In many avenues is the biggest sponsor‚ Strong management team‚ Brand recognition and reputation‚ Diversity and variety in products offered on the web (footwear‚ apparel‚ sporting equipment‚ etc.)‚ Strong control over its own distribution channel‚ No bad reputation like child labor or environment pollution‚ In the Soccer industry Adidas has a stronghold. Weaknesses: High prices in some products‚ E-commerce is limited to USA‚ The direct sale to consumers is creating conflicts
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Balanced scorecard The notion of the Balanced Scorecard was developed by Robert Kaplan and David Norton in 1992 which has already widely used by many companies in the world (Helen Atkinson‚ 2006). The balanced scorecard not only focuses on the financial information but also nonfinancial information. However‚ with the rapid development the value of intangible assets such as intelligence becomes more important. Because the traditional management performance system always focuses on financial aspect
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the department sight for a group of architecture from four aspect performance index to assess the performance of the department. So‚ the perfect performance management system of Balanced Scorecard (BSC) is work out by the Robert Kaplan & David Norton in 1992. 2.0 Balanced Scorecard Defined A Balanced Scorecard is a performance management tool used by executives and managers to manage the execution of organizational
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Responsibility CASE STUDY: THE ADIDAS GROUP. SUPPLIER TRAINING PROGRAMMES 1. Provide the STO. ADIDAS Group is so well-known in the world that there is a huge pressure from stakeholders to ensure that all employees and their companies have the same ethics and working conditions‚ properly licensed and operating. To meet the demands of stakeholders‚ they want to educate the workers that are not from Germany to work as the Germans people works so that the brand does not lose the identity. The training
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Adidas Mr. Hamzah • • • • • • • • • • • • • • • • • • • • • • • • • • • • • University of South Alabama /3/7h’ ce/7 îrš F or more than a decade‚ adidas AG’s corporate strategy had been focused on making acquisitions that would allow it to surpass Nike as the leader of the global sporting goods industry. The company’s 1998 acquisition of French sporting goods manufacturer and mar keter Salomon SA diversified it beyond footwear and apparel and into ski equipment‚ golf clubs‚ bicycle components‚
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BALAncEd ScorEcArd BAckground The balanced scorecard is a set of financial and non-financial measures relating to the company’s mission‚ strategies‚ and critical success factors. The balanced scorecard puts vision and strategy at the center of the management control system. Vision and strategy drive performance measures‚ as opposed to the traditional performance measurement systems that provided their own‚ limited measures to management whether they were needed or not. The goal is
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