L’OREAL BUSINESS STRATEGY REPORT Marieli Venegas; ID: 21250913 MIBM Business Strategy University of West London May 2014 Table of Content Introduction……………………………………………………………….. p. 3 Value Chain………………………………………………………………...p. 5 Core Competence……………………………………………………………p. 6 Strengths and Weaknesses ………………………………………………… p. 8 Financial Position……………………………………………………………p. 10 L’Oreal Culture……………………………………………………………...p. 10 TWOS…………………………………………………………………….... p. 11 L’Oreal Strategies…….…………………………………………………
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The Strategy of International Business Chapter Outline OPENING CASE: The Evolving Strategy of Coca-Cola INTRODUCTION STRATEGY AND THE FIRM Value Creation Strategic Positioning Operations: The Firm as a Value Chain Organization: The Implementation of Strategy In Sum: Strategic Fit GLOBAL EXPANSION‚ PROFITABILITY‚ AND PROFIT GROWTH Expanding the Market: Leveraging Products and Competencies Location Economies Experience
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have chosen to identify‚ research and analysis a 2012 campaign for Adidas‚ executed by John Doe UK‚ a London based PR company and Adidas’ in-house PR team. The campaign is called‚ ’Adidas Underground’ and took place in London in a short time scale‚ just two months from July to August 2012 during the London Olympics. The campaign also ran on a relatively small budget of just £15‚000 considering what it consisted of. (prweek.com) Adidas along with Nike are the most influential sports brands in sports
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Introduction to Business Strategy Introduction to Business Strategy - In House training and consulting Introduction to Business Strategy training courseThis introductory Business Strategy training course explores practical approaches to developing strategic thinking skills and implementing a strategic management process‚ by providing proven methods and robust tools for each stage in the development and implementation of business strategy. This highly practical Introduction to Business Strategy training
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Chapter 1: Business Model: is a framework for making money. It is the set of activities which a firm performs‚ how it performs them‚ and when it performs them so as to offer its customers benefits they want and to earn a profit. Components: Positions‚ Resources‚ Costs‚ Industry Factors = Profitability. Determinants of profitability: Industry factors: Competitive Forces: exerted by suppliers (is high – bargaining power over industry firm; extract high prices raising costs; lower quality supply)‚ customers
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Analysis Evaluation Planning effective marketing strategies for a target audience An adidas case study Since it was established in Germany in 1949‚ by Adolf Dassler‚ adidas has been synonymous with the sporting industry. Today‚ adidas is a global public company and is one of the largest sports brands in the world. It is a household brand name with its three stripes logo recognised in markets across the world. Adidas used innovative marketing strategies in its sponsorship deal with the London 2012 Olympic
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marketing strategies of sport companies for Nike and Adidas. Introduction My area of study for this project would be more on comparing the performances for Nike and Adidas for the past 5 years. In this project I would explain the performance such as growth in profits‚ revenues‚ market share‚ the company employers and employees‚ size of the market share‚ steps for increasing the social performance‚ products performance‚ dividends per share‚ assets and the company investment. Nike and Adidas and have
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1. Business strategy analysis Strategy analysis enables the analyst to understand the underlying economics of the firm and the industry in which the firm competes. Involves 3 key steps: 1. Industry analysis What economic factors drive the industry choice? Impact on profitability? 2. Competitive strategy How has the company positioned itself in the industry? 3. Corporate strategy Can the company create value across the range of its business? (Ability to exploit synergies‚ minimisation
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- BUSINESS STRATEGY - CONTENTS INTRODUCTION 3 I – MISSION STATEMENT 5 II – PORTER FIVE FOR INDUSTRY 6 III – GENERIC COMPETITIVE STRATEGIES 8 IV – INTEGRATION 8 V – INDUSTRY LIFE CYCLE 9 VI – PESTLE : ENVIRONMENT’S ANALYSIS 11 VII – SWOT 13 VIII – COMPETITIVE POSITIONNING – COMPETITIVE STRATEGIES 16 IX – ANSOFF MATRIX 17 X – SEGMENTATION TARGET MARKET 18 XI – DIFFERENTIATION 19 XII
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VS 1 A COMPARITIVE ANALYSIS OF MARKETING STRATERGIES FOLLOWED BY NIKE AND ADIDAS TEAM MEMBERS ANUPAMA VENU CLAES JOTORP DEEPAK TUSHIR GUSTAV TENERZ SAIRAM KRISHNAN SANJAY SHARMA SUNANDA SURESH 09014 09126 09032 09128 09088 09090 09112 2 INDEX 1. INTRODUCTION 1.1. BRIEF ANALYSIS OF INDUSTRY 1.2. BRIEF DEFINITON OF INDUSTRY 1.2.1.TRENDS IN THE INDUSTRY 1.2.2.MARKET ANALYSIS 1.2.3.MAJOR PLAYERS AND MARKET SHARES 1.3. MAJOR FORCES SHAPING THE INDUSTRY 1.3
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