Grading in MRK2033 Internasjonal markedsføring and EXC3602 International marketing When deciding the grade in individual case seminars‚ the case-leaders make an overall judgment based on how the students have performed along the issues presented in the document called “Case analyses and seminars in international marketing”. The students are graded from A to F‚ where A to E are passing grades‚ while F is fail. Table 1 gives an overview of the grades‚ including a brief description as well as
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failures. The “managerial” in the course title is taken seriously‚ with primary attention given to applications. This is accomplished primarily by the use of a text that emphasizes the managerial applications of economic concepts and the use of cases. The cases provide practice in applying economic concepts to firm decision-making. REQUIRED MATERIALS * Microeconomics‚ by Robert S. Pindyck & Daniel L. Rubinfeld‚ (Referred to as P&R
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adidas AG (German pronunciation: [ˈadiˌdas]) is a German multinational corporation that designs and manufactures sports clothing and accessories based in Herzogenaurach‚ Bavaria‚ Germany. Frequently mispronounced as (German pronunciation: [ ˈadIˌdɐ̯s]). It is the holding company for the Adidas Group‚ which consists of the Reebok sportswear company‚ TaylorMade-Adidas golf company (including Ashworth)‚ Rockport‚ and 9.1% of FC Bayern Munich. Besides sports footwear‚ Adidas also produces other products
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Individually-prepared case analysis of a two case‚ which will be selected by students from among those done in class. Students can select the cases of their choice‚ as suits their schedule and interest area(s). Case analyses will be handed-in at the beginning of class. The case write-up should be no more than ten pages (double-spaced‚ 12-point Arial font) in length‚ with a maximum of seven exhibits. The student should write the case assignment from the perspective of the main character in the case whose business
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ASSURANCE OF LEARNING EXERCISE 5A What Strategies is Adidas AG pursuing in 2011-1013? PRODUCT STRATEGY Continuous innovation of product offerings such as shoes‚ bags‚ and clothes. Diverse brand portfolio to satisfy consumer wants and choice. Developing team grounded to sustain product quality and love of sport concept. Ability by the customer to buy Adidas AG’s products online. Improvement of its product’s brand architecture. Taylor-Made adidas created a multi-brand strategy comprised of three
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Issues and Problems Case Analysis 1. Case Summary 2. Actors and Protagonists 3. Issues and Problems 4. What should Peterson’s goals be for the meeting with Knight? 5. What can Peterson do to prepare for the meeting? 6. What are the most critical organizational issues for Peterson to deal with? Classify them into urgent and long term action items? 7. What went wrong during management’s visit‚ and what could Peterson have done differently? 8. What lessons does Erik Peterson’s story
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Jess Westerly Case Analysis Kanakavelan Gothandaraman DeSales University Professor: Dr. Alok Chakrabarti CR505 – Organization Management (Winter-2015) Table of Contents 1. Case Abstract 3 2. How effective has Jess Westerly been in taking charge an assistant product owner at Kauflauf? 3 3. Why did her first attempt to change sales call pattern fail? 4 4. Does her proposal to change call patterns make sense? Why or why not? 4 5. What action should she takes to ensure that her next
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and Best Practices (5e)‚ by Angelo Kinicki and Mel Fugate. McGraw-Hill Irwin 2012. ISBN: 978-0-07-813720-4 2. HBR cases (3): a. Managing Diversity at Spencer Owens & Co. b. Managing Diversity at Cityside Financial Services c. Taran Swan at Nickelodeon Latin America (A) 3. HBR articles (3) (see Course Schedule below) The cases and articles can be purchased after registering at Harvard Business Online. I will provide you with the HBS course link on
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Case Analysis: Case 1 Madonna This case examines the career success of Madonna in the highly competitive‚ highly volatile world of entertainment and illustrates how a soundly formulated and effectively implemented strategy can equate to success for both individuals and organizations. Madonna is versatile with entrepreneurial spirit and great management skills and her stardom has been based on upon a well-developed strategy where she positioned herself mainly as a style leader and s sex symbol while
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MANAGING ORGANIZATIONS – FALL 2003 Dr. Kathleen Dechant University of Connecticut School of Business Tentative Syllabus Subject to Change Prior to August 25 What’s this course about? Do you want to be more effective at your job? Find better solutions to organizational problems? Reduce the time and effort it takes to get others to listen to you or work for you? Then you need to learn and use the tools and techniques of organizational behavior management. At a macro level‚ this means learning
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