ADIDAS STUDY 25/9/13 13:30 Page 2 MARKETING Planning effective marketing strategies for a target audience There are countless historic sporting achievements that have Introduction taken place in adidas products. These include: Since it was established in Germany in 1949‚ by Adolf Dassler‚ • Jesse Owens’ 4 gold medals in Berlin 1936. adidas has been synonymous with the sporting industry. Today‚ • Cassius Marcellus Clay (Muhammad Ali) taking gold in the adidas is
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Adidas is a multinational corporation that designs and manufactures sports shoes‚ clothing and accessories. The company was founded by Adolf Dassler in 1948. (His older brother Rudolf later established Puma‚ which was the early rival of Adidas.) Registered in 1949‚ Adidas is currently based in Herzogenaurach‚ Germany. [1] It is incorrectly believed that Adidas stands for "All Day I Dream About Sports". Actually‚ Adidas was named for its founder‚ Adolf "Adi" Dassler. The company’s clothing and shoes
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CASE- STUDY THE ADIDAS- REEBOK MERGER The case discusses the proposed merger of Reebok International Limited with Adidas-Salomon AG. It describes the recent trends and studies the ongoing merger in the sporting goods industry. The case presents the rationale behind the decision to merge. Finally‚ the case ends with a debate on whether the merger would be successful. Issues » The recent trends and structure facing the sporting goods industry » The reasons for the ongoing mergers and acquisitions
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Adidas: Strengths -Strong success in Europe -High-performance products -Recent selling of subsidiary “dog” Salomon -In many invents is the biggest sponsor -Strong management team. -Strong control over its own distribution channel. -In the soccer industry‚ it has a stronghold. -No bad reputation like child labour or environment pollution. -Diversity and variety in products offered. -Strong financial position with minimal long term debts -Innovative designs in footwear enabling consumers
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DEFINITION BCG MATRIX Boston Consulting Group (BCG) Matrix is defined by the following authors as follows: Table 1 Definition of BCG Matrix Pearce (2013) David (2012) BCG Matrix is an approach pioneered by the Boston Consulting Group that attempted to help managers “balance” the flow of cash resources among their various businesses while also identifying their basic strategic purpose within the overall portfolio. It is also known as “portfolio techniques”. BCG Matrix graphically portrays
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FUNDAMENTALS OF MANAGEMENT ASSIGNMENT-2 Strategic planning process ADIDAS-ALL DAY I DREAM ABOUT SHOES Inputs: People: Adidas claim that their people are crucial to his success. Achieving there goal to be the global leader in sporting industry wholly depends on the talents and engagement of their employees. They reward the staffs for their achievements. As employers they take responsibility to ensure health and safety to his people. They also look after their employees by promoting global mobility
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Strategies of ADIDAS Global Brands is responsible for all the product and marketing functions and long-term development of the adidas and Reebok brands. The primary objective of this portfolio strategy is to ensure that our brands seize market and category opportunities through well-defined and coordinated go-to-market strategies. Each brand is responsible for the execution of its strategic focus by creating a constant stream of innovative and inspiring products and generating communication strategies
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[pic][pic] [pic] Economics of Adidas by Georgi Kolev Sem03 2011 Table of Contents: 1. Traditional organization forms of a company and kinds of risks involved in each of the different forms. 3 2. Factors in the economic environment influencing the business of Adidas© 4 3. Adidas© and Porter’s 5 Forces model. 5 -3.1 Major factors from each force and how they influence the industry. 5 1. Traditional organization forms of a company and kinds of risks involved in each of
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like child labor or environment pollution? In the Soccer industry‚ Adidas has a stronghold Weaknesses? High prices in some products? E-commerce is limited to USA? The direct sale to consumers is creating conflicts with its own resellers? Online customer service not "helpful" or easy to find Opportunities? Increase female participation in athletics ?Adidas by Stella McCartney?? Collaborate with other online retailers to offer Adidas products? Possibility of outsourcing the web development and e-commerce
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Introduction The Adidas AG is a German sports goods manufacturer with the brands adidas‚ Reebok and TaylorMade. It was founded in 1949 and is today under the direction of Herbert Hainer (chairman of the board) and Igor Landau (chairman of the supervisory board). The headquarter of the enterprise is situated in Herzogenaurach in Germany. Moreover‚ it has several other headquarters in the USA‚ Panama‚ the Netherlands and Hong Kong. Adidas AG is a world leader in the sporting goods industry with a
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