Company Adidas Adidas is a German Multinational Corporation that designs and manufactures sports clothing or accessories based in Herzogenaurach‚ Bavaria‚ Germany. It is the holding company for the Adidas Group‚ which consists of Reebok sportswear company‚ TalyorMade- Adidas golf company including Ashworth‚ Rockport and 9.1% of FC Bayern Munich. Besides sports footwear‚ Adidas also produces other products such as bags‚ shirts‚ watches‚ eyewears and other sports- and clothing related goods. Adidas is
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PRINCIPLES OF MANAGEMENT Corporate Social Responsibility CASE STUDY: THE ADIDAS GROUP. SUPPLIER TRAINING PROGRAMMES 1. Provide the STO. ADIDAS Group is so well-known in the world that there is a huge pressure from stakeholders to ensure that all employees and their companies have the same ethics and working conditions‚ properly licensed and operating. To meet the demands of stakeholders‚ they want to educate the workers that are not from Germany to work as the Germans people works so that the
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Adidas Mr. Hamzah • • • • • • • • • • • • • • • • • • • • • • • • • • • • • University of South Alabama /3/7h’ ce/7 îrš F or more than a decade‚ adidas AG’s corporate strategy had been focused on making acquisitions that would allow it to surpass Nike as the leader of the global sporting goods industry. The company’s 1998 acquisition of French sporting goods manufacturer and mar keter Salomon SA diversified it beyond footwear and apparel and into ski equipment‚ golf clubs‚ bicycle components‚
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ADIDAS 1.S.W.O.T. Analysis Strengths • In many invents is the biggest sponsor • Strong management team • Brand recognition and reputation • Diversity and variety in products offered on the web (footwear‚ apparel‚ sporting equipment‚ etc.) • Strong control over its own distribution channel • No bad reputation like child labor or environment pollution • In the Soccer industry‚ Adidas has a stronghold Weaknesses • High prices in some products • E-commerce is limited
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sharing programme called ’Champions Bonus’. Additional compensation components: For senior management and Executive Board members we offer Long-Term Incentive Programmes (LTIP). Other benefits include our 401-K pension plans in the USA and the adidas Group pension plan for our employees in Germany. In 2010‚ 2‚060 employees participated in the latter‚ which represents 58% of all eligible employees. Other Group subsidiaries also grant a variety of additional benefits to employees depending on
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Adidas History Adidas was founded in 1924 in Germany by two bothers Adi and Rudolf Dassler. The company was first named Dassler shoes and later became Adidas. By the Dassler shoes being seen in the Olympics this really helped the company get its name known. However‚ in 1948 Rudolf Dassler leaves to start his own company which is now known as Puma. Once Rudolf left his brother came up with the famous three stripes logo and changed the name to Adidas. The 3 stripes were created to keep the
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Strengths 1. Established brand name – this means that Adidas has already built up a good reputation and it has a large market share within its industry. 2. Good retail links – Adidas has established good links with shops and outlets‚ which sell Adidas’s products. 3. Established worldwide distribution network – this means that Adidas’s products are shipped to a large number of countries. 4. Famous sports stars advertising products – Adidas has a series of football superstars who wear/advertise
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Case: Adidas Current Situation * In 2008‚ Adidas achieved a number of significant strategic goals. However‚ it has lost market share in the athletic footwear market to Nike through the first nine months of the year. * Adidas has a strategy that´s focused on extending its leadership in product innovation‚ creating a differentiated image for the products offered by each of its three business segments. Corportate Governance External Environment PEST Political * Multinational
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Corporate Strategy Of Adidas SCOPE OF THE FIRM VERTICAL INTEGRATION STRATEGIES (EXISTING MARKET/ DIFFERENT STAGE OF PRODUCTION) A vertical integration strategy describes “The degree to which a firm owns its upstream suppliers and its downstream buyers” (Blackwell Reference Online‚ Vertical Integration Strategy). The purpose of vertical integration is to increase the control of the stages of development. In the early beginnings Adidas produced all the shoes and apparel on its own. Through
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Dassler shuhfabrik which was the predecessor company of Adidas. After the World War II the two brothers had a rival‚ the company dissolved and Rudi Dassler established PUMA and Adi Dassler‚ renamed the Gebtuder Dassler Shuhfabrik to Adidas (combination of his first and last name). Adidas continued to be the most innovative company with many patents such as the track shoes with screw in-spikes. The most of the athletes in Olympic Games wear Adidas shoes. The company started to lose its market share rapidly
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