footwear and apparel industry is pretty young: Adidas was only started in 1949 in Germany. The Dassler family who gave its name to Adidas spun off Puma as well. Nike was born in 1972 and Reebok emerged as a solid competitor in the early 80s under the lead of Paul Fireman. Yet‚ this industry is very concentrated and keeps consolidating: Nike bought Converse in 2003; Adidas bought Reebok in August 2005. Nike owns 36% of the US market while the new Adidas-Reebok owns 22%‚ which equates to a combination
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puma. The customers can chose in men’s‚ women’s and children’s clothing‚ as well in shoes and accessories. The clothing is made out of finest cottons‚ and the shoes from durable leathers. Competitive Review Puma has many different competitors: Adidas‚ Nike‚ Champion‚ Umbro and so
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official representatives of Adidas company. We are going to talk about our company. K)- First‚ we will give you some basic information about Adidas. Then‚ we will talk about our stores. After that we will outline our major strengths. Next we’ll talk about career opportunities with Adidas. And finally we will talk abou our goals and future plans. We will be pleased to answer any questions at the end of our talk. A)- Let me start with some basic information about Adidas. Adidas was founded in 1948 by
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* PUMA * ADIDAS Contents * Executive Summary | * Nike INC | * Puma | * Adidas | * Financial Ratios | * DOL & DFL | * Analysis of Financial Ratios | * Conclusion |
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are critical in influencing how we perceive and experience brands. Retail store layouts and displays‚ websites‚ commercials and sponsorships all help shape our opinions. In are project we will be doing a comparison on two big companies (NIKE) and (ADIDAS) a comparison between their online shops and what they have to offer ‚ both are successful sports apparel manufacturer companywhich sells sportwears clothes‚ shoes‚ sport tools‚ water bottles and more. A short interdiction on these companies:- NIKE:-
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Herzogenaurach‚ Bavaria‚ Germany. The company was formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler. The relationship between the two brothers deteriorated until the two agreed to split in 1948‚ forming two separate entities‚ Adidas and Puma. Both companies are currently based in Herzogenaurach‚ Germany. uma makes football shoes and has sponsored a number of footballers‚ including Pelé‚ Eusébio‚ Johan Cruijff‚ Enzo Francescoli‚ Diego Maradona‚ Lothar Matthäus‚ Kenny Dalglish
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the ROW; it also covers the Global Athletic Footwear market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market. The Key Vendors Dominating This Space Include Adidas AG ASICS Corp. Nike Inc. Puma SE. The Other Vendors Mentioned In This Report Are Backers Footwear Group Inc. Crocs Inc.‚ Deckers Outdoor Corp. ECCO Sko A/S Foot Locker Inc. Geox SpA LaCrosse Footwear Inc. Skechers USA Inc. Steven
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flat-out for market share instead of profitability. * Nike’s brand acquisitions and giving them the independence in pulling resources and expertise. * Keeping pace with the tough competition and techno-battle against strong competitors like Adidas‚ K-Swiss‚ Diesel and Puma. Alternative Courses of Action Nike may have been quite lucky in its sales especially when Air Jordan was first released in the market and when it expanded into acquiring several shoe brands. However‚ success of one organization
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Analysis Strength * Adidas is a globally know brand name. * . Produce a high quality products * Diversity and variety in products offered * Large market share (16% of global footwear market) * Major sponsor for a number of global sporting events * Purchasing of Reebok * Adidas has a Global Presence with over 2400 stores worldwide in a variety of regions. These alone account for nearly €2.8bil. * Famous sports stars advertising products – Adidas has a series of football
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world does not have flat feet… Ah‚ a discussion I know something about on a personal level... 1. The advantage of ’knowing the business’ – was that Adida was successful in Europe before coming to the United States and then bought out popular shoe brands in the US to even the ‘playing field’ with Nike. 2. The group most harmed by the buyout was Adida itself in that they underestimated Nike - and their hopes of being Numero Uno did not materialize – even with their other athletic clothing and gear
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