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VS A COMPARITIVE ANALYSIS OF MARKETING STRATERGIES FOLLOWED BY NIKE AND ADIDAS Submitted to- Ritu MalhotraAssociate ProfessorFMS DEPT.NIFT KOLKATA | Submitted by- Ankita Singh (26) Savita Gupta(23) Vishwajeet bharti(25) Santosh kr.chauhan() Shrestha dey() INDEX 1. INTRODUCTION 2.1. BRIEF ANALYSIS OF INDUSTRY 2. MARKETING STRATERGY 3.2. CUSTOMERS
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icon‚ Old Spice is the authority on the male grooming experience and has leveraged this heritage to become the No.1 selling anti-per spirant/deodorant stick and body wash brand with guys of all ages. Old Spice brings authenticity‚ performance and confidence to male grooming and offers a wide product portfolio for today’s man‚ including anti-per spirants‚ deodorants‚ body washes‚ body sprays‚ after
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Advantages and Disadvantages of using Roll-on or Spray deodorant to the NTMA First Year Cadets A.Y. 2012-2013 By: D/Cdt. JUACALLA‚ Mark Angelo V. CASTOR-I NYK-TDG MARITIME ACADEMY 2013 APRIL 11 Advantages and Disadvantages of using Roll-on or Spray deodorant to the NTMA First Year Cadets A.Y. 2012-2013 A Baby Thesis Presented to the Faculty of the Institute of Allied Maritime Courses‚ Research and Extension Services of the NYK-TDG MARITIME ACADEMY In Partial
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I ACKNOWLEDGEMENTS We take this opportunity to thank Prof. Avinash Mulky for giving us this opportunity to study a brand like FOGG which has been successful in creating a unique place for itself in this highly fragmented market segment of deodorants. The concepts taught as part of the coursework were instrumental in understanding‚ analyzing and suggesting marketing strategies for the brand. This project provided us an opportunity to apply our learnings to the real world and get a working
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They both eliminate foul odor‚ but they are different. Antiperspirants have chemicals that prevent perspiring. Deodorants eliminate odor‚ but they do not block sweat glands. Deodorants can be made with natural or synthetic ingredients. Antiperspirants are made from synthetic materials. The personal care industry is saturated with different products that promise to protect you from foul odor. Antiperspirant
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http://www.researchandmarkets.com/reports/1841280/ Deodorants Market in India to 2014 (Personal Hygiene) Description: Introduction Deodorants Market in India to 2014 (Personal Hygiene) is a comprehensive resource for deodorants market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels‚ and reveals the leading companies in the Indian deodorants market. Features and Benefits: - Identify key
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Secret Proctor & Gamble Figure Secret Line Since 1956 Proctor & Gamble has been selling the Secret Brand deodorant. This deodorant is marketed as an antiperspirant/deodorant and is targeted and manufactured just for women. Our cultural and social environment create a pressure to smell good and be sweat free‚ thus we use deodorants. It satisfies our personal needs‚ and is a product that typically you always have and use daily. This is an item that never goes out of style; all
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and Rowena for deodorants. The prices were $4.59‚ $3.99‚ $4.30 and $3.78 They are similar products in comparison and the prices are very close to each other. I did a marketing research and the strategies are similar as follows I researched the companies and the way they target their market they do primary and secondary research Secondary research In the deodorant category‚ companies used many secondary research sources to discover consumers’ views and their need for deodorants. These related
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production of products‚ ranging from personal care items such as deodorants to flooring and toy manufacturing. They suggest that there have been no linked ill effects on the human body by using personal care products containing these chemicals. But do you really want to apply chemicals to your body every day that are also used in the production of flooring? 6.) Propylene Glycol Of the many chemicals that are found in everyday deodorants and antiperspirants‚ Propylene Glycol‚ may be among the scariest
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