The cosmetic market is always in a high growth rate. Deodorant market is a newly growing cosmetic market. It has a very high growth rate in Bangladesh. Kool deodorant stick is a new SBU of Square toiletries ltd. The basic marketing need is to meet people bad dody odor problem. Kool brand is focused on the male segment of the market. 2.1 market summary The estimated market size is approx TK 200 million. Nearly 38% use Telkom powder as deodorant. Major competitors are Unileaver’s rexona‚ Telkom powder
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I. Executive Summary Deonat Mineral Deodorant is a unique deodorant product offering a natural way of satisfying the market needs of every Filipino whose very nature is paying scrupulous attention to detail when it comes to cleanliness particularly in hygiene. This marketing plan is for the production and distribution of the Deonat Mineral Deodorant. The Rein and Fres Company plans to introduce the underarm natural based deodorant as its initial offering to the public. The company plans to increase
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Introduction: L ’Oreal‚ Garnier is one of the biggest companies which develop cosmetics and beauty products. Such as deodorant‚ make up‚ hair color‚ hair care‚ skin protection cream and perfume. One of their products is OBAO which is considered a high quality product but it is facing some weaknesses concerning product line‚ promotion and distribution. For our project we chose METRO‚ SPINNEYS‚ CHARCUTIER AOUN and SUPERMARKET JBEIL to gather the information needed about OBAO. We are going to cover
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Ad Analysis Have you ever forgotten to put deodorant on before leaving the house? This is a common nightmare for both women and men; deodorant is a product used by most people on a daily basis. Advertisement for deodorant is diverse and competitive because of the high demand for this popular product. Secret deodorant is a common brand and I personally love it. Secret deodorant’s “ Fear of Being Exposed” advertisement was shown in the July 2010 issue of Glamour magazine. This ad was ultimately directed
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looking young man is becoming an object of women’s sexual desire – luscious one‚ having voracious appetite for pure chocolate. The deodorant he uses is believed to make this mental picture practicable which the commercial creates. Which man has never dreamed of simply being irresistible and sweeping the ladies off their feet just by using a special deodorant? That is the idea of “The AXE Effect” which implies that every last man could be the object of women’s desire by using this antiperspirant
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Old Spice for a New Open Wound When you put on deodorant you want to feel refreshed and confident. Where does searing‚ burning pain from chemical burns play in this equation? This is the question the members of a class action lawsuit are asking the Old Spice parent company‚ Proctor and Gamble. According to the lawsuit‚ thousands of victims were subject to painful injuries that "range from rashes to third-degree chemical burns." The attorney for the plaintiffs said‚ "Indeed‚ the problem is rampant
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is a deodorant which will be launched by Vervain private limited. The Brand is targeted towards the Adults of Age 15 to 30 of the market. Vervain has unique brand with first of its kind in the country. The product will compete on its advantages based on the chemical formula. The product’s competitive advantage is the price effectiveness and alcohol free composition with long lasting effect. The price of the deodorant will be Rs. 200 lesser than its competitors and the Bottle of the deodorant will
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commercial is that the overall quality of life for men will improve if they use Old Spice deodorant. The audience includes women that are in a relationship with a man and is concerned about the way their significant other smells. The goal of this advertisement is to get women to buy Old Spice deodorant for their significant other. The commercial tries to accomplish its goal of getting women to buy Old Spice deodorant for men in several elements of rhetoric. The commercial uses the element of ethos to
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David Steele 4-26-10 Final paper Axe Deodorant and Body Spray: A Marketing Study Axe deodorant is very well known. It is known just as much for its ads on TV that portrait it as a deodorant that guys use to attach women as it is for the deodorant itself. The smell seems to be well known to women; however‚ this particular paper will focus on the history of Axe and the deodorant market itself‚ as well as the marketing behind the product. Market The deodorant market in the United States is very
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Murder is one of the darkest and most intriguing subject to ever exist on the face of this Earth. Murder‚ by definition‚ is the act of taking away someone’s life‚ usually in an unlawful way. While cases of murder are pretty common‚ catching the killer isn’t so simple. In order to better catch a murderer‚ you have to be able to think like a murderer and get the picture of how they think and work. It’s crucial to be educated about murder because it’ll enable you to understand how murderers work‚ how
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