the Lynx product in the UK‚ as shown below in figure 1‚ the male to female ratio usage of body sprays is nearly two to one‚ with females exceeding the use in deodorants‚ most likely due to the use of perfumes in place of body sprays. It should be noted that Lynx also has a 52% of the body-spray market [5]. Additionally the use of deodorants is mostly common practice amongst people aged 25 and below‚ with less use in increasing age [6]. As previously mentioned Unilever is
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Physique according to him is the basis of the brand. –E.G. the physique ofPhilips is “technology and reliability” while for the brand Tata it is “trust” •Personality is same as Aaker‚ it answers the question “what happens to this brand when it becomes a person?” •Culture symbolizes the organization‚ its country-of-origin and the values it stands for. –E.G. traditional brands like balsara‚ dabur and zandu. Relationship is the handshake between consumer and the organisation. –E.G. the
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Diversity and variety in products offered on the web (footwear‚ apparel‚ sporting equipment‚ etc.) Adidas even offers items not available in its retail stores Emerging brand name Pricing strategy is competitive to Nike’s Merger with Salomon will allow Adidas to gain a strong foothold in the Skiing Industry Secondary web sites (i.e. soccerevolution.com to simply promote soccer‚ Adidas leads the market in this sport) WEAKNESSES Negative image portrayed by poor working conditions
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contrasting is both Nike and Adidas sportswear companies. Whose products throughout many parts of the world are very popular and have been the top two leading sport companies in the sport industry. The purpose of this essay is to compare and contrast Nike and Adidas companies in terms of headquarters‚ market focus‚ sponsorships‚ marketing and advertising‚ price and product. Nike and Adidas are the most popular sporting attires out in the clothing and equipment market. Nike and Adidas offer people and athletes
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Run-D.M.C. made a fashion statement by wearing Adidas tennis shoes with no laces. They even made a song titled “My Adidas” and started a fashion trend among the hip-hop community. Adidas Marketing Director Angelo Anastasio witnessed the widespread popularity of Adidas tennis shoes when thousands of fans took off their Adidas and raised them in the air at a Run-D.M.C. concert. As a result‚ advertisers of the conservative athletic shoe brand Adidas signed Run-D.M.C.‚ who appealed to fans of the hip-hop
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more than 30‚000 employees across all six continents (Nike 2011). Nike Today Nike today is the largest manufacturer of athletic footwear‚ clothing and equipment globally by sales with 2011 revenues of more than US $23billion ahead of closest rivals Adidas‚ Puma‚ K-Swiss and Under Armour which it competes with in the sportswear market. Nike has been steadily increasing its market share of the sportswear market from an initial 3.7% in 2006 to 4.6% in 2011‚ even though this declined in 2009. Many analysts
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With a continuous expansion in it’s product line‚ Colgate-Palmolive is taking on the look of one of the most stable stocks on the exchange. Colgate has a wide variety of products sold around the globe including‚ Colgate Toothpastes‚ Speed Stick Deodorants‚ Ajax Surface Cleaner‚ and Hill’s Science Diet foods for house pets. Colgate was founded in 1806 in New York City on Dutch Street by William Colgate as a starch‚ soap and candle business. Colgate produced soaps and perfumes or the next 67
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One Gillette success‚ Right Guard Deodorant‚ was market leader in the 1960’s. Right Guard was one of the first Aerosols‚ and it became a family product which was used both by men and women. However‚ the product has not changed although the deodorant market has become fragmented with the introduction of antiperspirants‚ various product forms and applicators‚ and many different scents. As a result‚ Gillette slipped to third position in deodorant sales behind P & G and Colgate—Palmolive. An even more
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Unilever’s growth strategy Patrick Cescau Group Chief Executive Richard Rivers Head of Strategy Safe harbour statement This presentation may contain forward-looking statements‚ including ‘forward-looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995. These forward-looking statements are based upon current expectations and assumptions regarding anticipated developments and other factors affecting the Group. They are not historical facts‚ nor
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With a continuous expansion in it ’s product line‚ Colgate-Palmolive is taking on the look of one of the most stable stocks on the exchange. Colgate has a wide variety of products sold around the globe including‚ Colgate Toothpastes‚ Speed Stick Deodorants‚ Ajax Surface Cleaner‚ and Hill ’s Science Diet foods for house pets. Colgate was founded in 1806 in New York City on Dutch Street by William Colgate as a starch‚ soap and candle business. Colgate produced soaps and perfumes or the next 67 years
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