The Market 8 Product Function 9 Ingredients 9 Products that contain specially controlled substances 10 Market Access 10 Product Manufacturing 11 Promotion Strategy 11 Delivery Profile 13 Direct Sales 13 Characteristics of the direct sales force 13 Role of independent distributors 13 Mass Marketing outlets 14 Price 14 Market Entry Strategy 15 Pro Forma Financials 16 Entry Costs 16 Assumptions 17 Potential Revenue – 5 Year Forecast 18 Cost per Item 18 Promotion costs 19 Sales/Delivery/Service
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Question # 1 Mary Kay products have been seen to sell in more than 35 markets expanding across 5 continents. Mary Kay’s sales force exceeds 2 million globally with potential markets such as the Indian and Asia- Pacific areas that represent extensive growth opportunities. Mary Kay is focused on expanding into the Indian Market‚ due to its large population and market size. With the large population of middle class growing to a total of 500 million individuals will give Mary Kay the opportunity to
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networks. Ethical problems due to advances in IT call for the creation of new acts to protect consumers. The Telephone Consumer Protection Act (TCPA) of 1991 and the Do Not Call Implementation Act of 2003 are two perfect examples of Acts being created as direct results of IT advancements coupled with ethical issues. What were the advances in information technology that resulted in new ethical issues necessitating the creation of each act? The advances in information technology that resulted
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Introduction: In 2005‚ Adidas the renowned footwear company from Germany was in a raging war with it’s U.S competitor Nike over market share in the field of football footwear and accessories. In the war over market share Adidas acquired Reebok the prominent company in basketball footwear to further gain a share in the U.S. Nike has also gained a lot of grounds in the field of football footwear by it’s aggressive marketing and sponsoring strategy that included the Brazilian national team and other
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Red Bull marketing its brand to meet the changing needs and budgets of its customers? How will the privately owned Austrian company expand its product line beyond the silver-bullet beverage that "gives you wings"? My conclusion is that we should focus on direct marketing and use this to bring in a more diverse population of users. History In 1982‚ Dietrich Mateschitz became aware of products called "tonic drinks"‚ which is very popular in Asia. While in Asia he got the idea of marketing those functional
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to increase customer loyalty and reduce costs. However with the passage of time‚ the company has failed to have a proactive approach to capitalize the opportunities provided by the environment and sustained its competitive advantage. 1. Use of the direct selling approach: This approach has been the main competitive advantage of Dell over the years‚ which enabled the company to create strong relationships with its customers without the need for any intermediary. But this trend is starting to lose
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Direct marketing as a channel of distribution Direct marketing is the direct selling of products to the consumer. Examples: telesales‚ e-commerce‚ vending machines and direct mail Advantages * Because there is no intermediaries‚ the businesses does not have to share so much of its profit * Firms can have direct control over their marketing * Developments in e-commerce‚ which means that this channel of distribution is growing in popularity among customers * Direct marketing can
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Beauty by Mary Kay in Dallas‚ TX (Mary Kay‚ Inc.) It all began after she spent 25 years in direct selling for Stanley products. After a successful career with Stanley products‚ she started writing a book about direct sales‚ but it became a book about managing people. She started thinking about what a “dream company” would look like. It took her 20 years to actually publish the book. She decided to start a direct sales company since she was so familiar with it. She wanted something that would be appealing
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shall be collected in class. Students would be called out randomly from each group to present their analysis. In case of a dismal performance of any group member‚ the marks of the whole group will be at stake!) 1. The marketing channel for Mary Kay Cosmetics is called a “direct selling” channel. The company uses a sales force of over 1‚000‚000 Independent Beauty Consultants around the world. These Consultants are not employees of Mary Kay Corporation; they buy cosmetics from the company at a wholesale
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while her husband went to serve in World War II; she took the job of direct selling of books. Due to her amazing marketing skills‚ she earned an amazing $25‚000 in just six months. While Mary Kay was enjoying her professional success‚ things at the personal front weren’t that smooth. Her husband was killed on the battlefield‚ and left her with three children. After her divorce‚ Mary Kay took up a job with Stanley Home Products‚ a direct sales firm. She became very successful in selling home care products
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