2011 Annual Report Analysis for Adidas Prepared for Professor Tabor Prepared by Jena Howell 2011 Annual Report Analysis for Adidas Prepared for Professor Tabor Prepared by Jena Howell Table of Contents Introduction 2 Annual Report Analysis of Adidas 2 Auditors 2 Subsequent Events 3 Trends in Total Assets and Total Liabilities 3 Three Largest Assets and Liabilities for Recent Year 4 Stock Options 4 Income Statement 4 Net Income 5 Comprehensive Income 5 Direct
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Running head: Contemporary Business- BUS 508 April 28‚ 2012 Assignment #2 Diversification Strategies “Virgin Group and Benetton Group” Gilbert Feliciano II Professor- Dr. Brian Collins Strayer University CONTEMPORARY BUSINESS- BUS 508 2 ABSTRACT The diversification literature has largely focused on the degree of applicability of firm resources to a new industry: A firm should diversify into more related industries since synergistic benefits decrease with the distance between
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Adidas.The Adidas strives to be the global leader in the sports goods industry with brands build on a passion for sports and sporting lifestyle‚ it sells products in virtually every country around the world. For more than 80 years‚ the Adidas has been part of the world of sports on every level‚ delivering state-of-the-art sports footwear‚ apparel and accessories. Adidas strategy is: continuously strengthen brands and products to improve competitive position and financial performance. Adidas brands
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only become a great entertainment‚ occupation and lifestyle‚ but also a solid business as well. Adidas Corporation is one of the famous marketers of sports apparel and athletic shoes among others. The founder of Adidas‚ Adi Dassler through his own marketing strategy which rests on a favourable brand image‚ has evolved into a large multinational enterprise. In order to keep with the brand image‚ Adidas came out with the distinctive logo and its advertising logo‚ “Impossible is Nothing” and being successful
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Diversification in E- Commerce [pic] Diana Reyes – 27828 Introduction Economies of scope and synergies in business operations are consequences of diversification strategies. It is possible to classify companies according to the type of diversification strategy selected. Unrelated diversifiers are companies that diversify across industry‚ while related diversifiers are firms that diversify within the industry (Kim‚ Hwang and Burgers 1989). Companies pursuing related diversification over
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POLITICAL FACTORS: Political stability is an important factor in any country for Adidas. Political and regulatory risks include potential losses from expropriation‚ nationalization‚ civil unrest‚ terrorism and significant changes to trade policies . In particular the Adidas Group faces risks arising from sudden increase of import restrictions‚ charges in the taxation system of a country‚ minimum wage policy‚ import tariffs and duties that could compromise the free flow of goods. ECONOMIC FACTORS:
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an important area of research in the recent past decades. This Report has been prepared for the brand Adidas. Adidas has been taken up because it is a globally established brand and therefore‚ has several areas of brand management that can be explored. The research on the brand has been carried out through literature review and by studying the official web site of Adidas- www.adidas.com. Adidas was started in 1920 by Adi Dassler because of his passion for sports and shoemaking and with three guiding
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Opportunities for expansion and diversification Diversification is a form of corporate strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. A business strategy in which expansion is obtained by increasing the number of products in which customers can purchase from a company ’s store/under the company’s name. Fred Greer was able to mention how the Wrightbus Company expand within the bus manufacturing sector‚ this is
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well as bottom lines improvement‚ adidas presents an ample opportunity to understand the application of service innovation and SDL in order fulfilment and outbound logistics at one of the most successful e-Commerce sporting goods companies in the world. Second‚ adidas strategy places emphasis on the innovation‚ customer orientation as well as excellent experiences‚ which is strictly in alignment with the SDL perspective. As the mind set “creating the new”‚ adidas is at the period of creation and inspiration
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Diversification Strategies When companies begin they develop a business plan that details what they intend to specialize in. For some‚ once they have reached a goal in one market they make decisions to venture out into other markets. In the world of business‚ that venturing out is called diversifying the company. According to Merriam-Webster’s online dictionary‚ to diversify is “to increase the variety of the products of; or to engage in varied operations.” (Merriam-Webster‚ 2012) In
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