Strategic Management: Theory and Case Study By Tunchalong Rungwitoo May 2012 ii Table of Content Table of Content.................................................................................................................ii Table of Table................................................................................................................... iii Table of Figure ..........................................................................................................
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Limited is a major Chinese athletic company which makes athletic shoes and sporting goods. Li-Ning branded products are targeted for consumers play in sports such as running‚ basketball‚ badminton‚ football‚ tennis‚ and fitness. Li-Ning counts Nike and Adidas as its main competitors which endorses a number of athletes and teams‚ both domestic and abroad. In 2005‚ Li-Ning created a joint-venture with French sports apparel company‚ AIGLE‚ which was given the exclusive right to be the distributor of AIGLE
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Case: Competition in the golf equipment Industry 1.What are the defining characteristics of the golf equipment industry? What is the industry like? The golf industry in total contains 62 Billion Dollars of goods and services. The golf equipment industry in particular contains 4 Billion Dollars. It contains golf clubs‚ balls‚ gloves‚ footwear‚ weges‚ bags‚ irons‚ putters‚ etc. There has been a decline in the industry from 200-2003 and an increase from 2003-2007 especially in drivers and woods
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two main competitors which Nike and Adidas. Under Armour has 93 percent of sale in U.S. market and 84 percent of sale on apparel; plus international markets and other product lines‚ it totally profit 0.61 billion in 2007. By comparing with Nike and Adidas in the same year‚ Nike grossed 18.6 billion and Adidas 15.6 billion. The consequence‚ Under Armour mostly focuses on the domestic market and apparel but neglects the international market and lack diversification on their product. Although they won
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Nike’s core competencies exist in their effective marketing strategies and their innovative product design. These two elements provide much value and benefits to Nike’s consumers‚ are not easy for competitions to imitate‚ and can be leveraged widely to most of their products and markets. Although Nike does not manufacture any of its own shoes‚ the company is still today’s leader in selling athletic shoes and apparel. Nike’s marketing strategy is an important component of the company’s success. Nike
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employing in order to cope with the stiff competition that is in the market. Until some years ago‚ Speedo enjoyed an almost monopolistic business with few competitors and definitely none in its league. In the beginning of the decade‚ giants like Nike and Adidas diversified their business to include manufacturing swimwear. This brought about unexpected stiff competition. As a result‚ the company has taken a new look at its marketing strategies in order to beat this competition. In this paper‚ an internal
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Rotimi Oyewole December 17‚ 2010 INBM 400 Seminar Final Case Study Under Armour Under Armour is an emerging company in the sports apparel industry whose mission is to “Make all athletes better through passion‚ science and the relentless pursuit of innovation”. Under Armour was a disruptive innovator in the sports apparel industry by creating sports apparel using synthetic materials as an alternative to natural fibers‚ such as cotton. This important change in material resulted in a “shirt
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Table of contents Introduction 04 Sports wear market 04 BCG Matrix 06 Ansoff’s Matrix 08 Conclusion 12 References
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Case Study: UNDER ARMOUR SWOT Analysis S – Strength Under Armour can became the first in US is because they have great product. Under Armour has a significant impact‚ so an analyst should put more weight into it. This statement will has a short-term positive impact on this entity‚ which add to its value. This statement will lead to an increase profits for this entity. Loyalty Under Armour have their own market‚ they will not loss the any customer from this market‚ and this type benefit also
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CASE BRIEF ANALYSIS Case: Under Armour—Challenging Nike in Sports Apparel 1. Identify the strengths of the organization. (1) One of the company’s strength is that it has a strong brand. Since changing the company’s name in 2005‚ Under Armour has grown into a solid‚ well-known sports apparel brand. (2) Under Armour has a high net income and high profit to earnings ratio. The company’s rapid growth ensues. (3) Another strength will be that they have a positive response from customers. Under Armour
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