needed as it comes under Nike | Threats | 1. Fake imitations from other local brands2. Brands which offer same style at lesser cost3.Nike the parent brand is very established brand may eat the market share of Umbro | Competition | Competitors | 1.Adidas 2.Nike 3.Lotto4.Puma | ASICS | Parent Company | ASICS | Category | Apparel and Accessories | Sector | Lifestyle and Retail | Tagline/ Slogan | Sound mind sound body | USP | Shoes for Sports Enthusiast | STP | Segment | People
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Strength 1.Clear Main Product Line - Wave Surf and Snow Wear and its accessories 2.Product Diversification in retail on different categories Clothing Bottoms - tee / woven / outerwear - pants / jeans Accessories - hat / bag / watch / socks / slipper / belt 3. Price Strategy is clear on the available items 4. Retail Store location is convenient 5. Sufficient cash flow 6. New Top management Weakness 1.Unclear image (mix up swim or sport wear only) 2.Lack of Integrated Marketing
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INTERNATIONAL INDUSTRY ANALYSIS FOOTWEAR – Industry Analysis Professor: Adriano Freire Miguel Teixeira-Pinto 152110132 CATÓLICA - LISBON International Industry Analysys 1) Executive Summary ....................................................................................................................................... 3 2) Introduction..........................................................................................................................................
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mission statement: “if you have a body‚ you are an athlete”. According to the website of Nike‚ their goal is to help athletes on every level to reach their potential and make benefit for shareholders as well. In US‚ Nike owns 36% of the US market while Adidas owns 22%‚ they are the two top players of the industry. (G. Facro‚ 2007) General Environment: Demographic is the most important factor when marketing. Because benefits draw from customers‚ plans to enter a new market must be customer-based. It is
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the main responsibility for achieving profitable growth for the company. The market expansion grid is a portfolio-planning tool for identifying company growth opportunities through market penetration‚ market development‚ product development and diversification. To go into details on the points‚ let’s consider the company Under Armour‚ established in 1996 in the US‚ it is a leading brand that produces performance sports apparel First‚ market penetration is defined by making more sales without
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TENTATIVE SYLLABUS for A&B 495‚ Section 002 BUSINESS ADMINISTRATION CAPSTONE TR‚ 2-3:50pm; CAB214‚ Winter 2007 Instructor: Dr. Bruce Walters‚ CAB 129B‚ Ph: 257-3499‚ E-mail: bwalters@cab.latech.edu Office Hours: M-F‚ 9-10am‚ 1-2pm‚ & by appointment Required Texts: Thompson‚ Strickland‚ & Gamble‚ Crafting and executing strategy‚ 15th ed.‚ McGraw-Hill/Irwin; supplemental handouts Students pursuing a degree in the CAB must earn a “C” or better in all courses in their major area‚ and they
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Nike is a major publicly traded sportswear‚ footwear and equipment supplier based in the US which was founded in 1962 originally know as Blue Ribbon Sports. Nike is the world leader in the manufacturing of sportswear and gear with more than 47 market shares across the global (Nike.com‚ 2011). Nike produces a wide range of sports equipments such as running shoes‚ sportswear‚ football‚ basketball‚ tennis‚ golf‚ etc. Now Nike follows the global fashion trends and is well known and popular in the
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References: * Saple‚ Vardhana‚: “Diversification‚ Mergers and their Effect on Firm Performance: A Study of the Indian Corporate Sector”. Unpublished Ph.D. thesis submitted to Indira Gandhi Institute of Development Research‚ Mumbai‚ 2000. * Scherer‚ F.M * SEBI : Securities and Exchange Board
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its suppliers who currently have a great deal of power‚ a potential expansion of its product offering‚ and its lack of an international presence. Summary of key learning points and strategic issues 1. How does Under Armour’s overall diversification set the company up for the future? 2. Does Under Armour’s strong dependence on its suppliers put the company in a threatening position? How could the company reduce its risk? 3. Assess the potential impact of an economic decline on Under
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Primark and Oxfam Marketing Purpose and Techniques Contents Introduction____________3 Oxfam________________4 Primark_______________7 Charts & Tables _______10 Appendix_____________12 Introduction This report is based on the marketing techniques/ skills of Primark and Oxfam based on their products/services. Before we can understand the effectiveness of the marketing techniques‚ we have investigated both companies
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