VS A COMPARITIVE ANALYSIS OF MARKETING STRATERGIES FOLLOWED BY NIKE AND ADIDAS Submitted to- Ritu MalhotraAssociate ProfessorFMS DEPT.NIFT KOLKATA | Submitted by- Ankita Singh (26) Savita Gupta(23) Vishwajeet bharti(25) Santosh kr.chauhan() Shrestha dey() INDEX 1. INTRODUCTION 2.1. BRIEF ANALYSIS OF INDUSTRY 2. MARKETING STRATERGY 3.2. CUSTOMERS
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segments according to characteristics of individuals‚ different groups and locations. Adidas the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world markets by looking at buying attitudes and buying practices of different people. The sellers design a separate market program for each buyer. Adidas mainly focuses on demographic and psychographic segmentation’s. So Adidas develops their brand in 3 different styles of segmentation. Demographic segmentation
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Nike vs. Reebok Questions 1. "The success of Nike was strictly fortuitous and had little to do with great decision making." Evaluate this statement. The important part of the success was due to the far-sight of Nike’s management team. Nike’s CEO‚ who was a marathoner and knew what runners wanted for their shoes‚ had made a very basic strategy work; "make the products that fit their consumers’ needs". Examples of great decision making are: Diversifying products (into sports wears and others)
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Marketing Research Paper: Nike vs. Adidas The battle is on between Nike and Adidas since both companies are the two largest widespread sports apparel manufactures in the world. Statistics show Nike having the upper hand and governs the sports market around the world except in Europe in sales and sponsorships. Nike owns the Jordan Brand‚ Umbro‚ Hurley‚ Converse and Cole Haan; whereas‚ Adidas owns Reebok‚ Taylor Made Golf Company and Rockport. Nike is contracting more than seven-hundred shops all
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4230485 CASE STUDY: Nike writes the future for soccer Nike is one of the renowned sports brands in the world. In 2010‚ Nike introduced their “Nike writes the future” commercial campaign. This was aired for the Soccer world cup 2010. Even though Adidas was the sole sponsor for this event‚ Nike introduced this 3-minute advertisement as a rival company. Nike soccer build their brand not only through their advertisements but also with public relations‚ sponsorships and innovations. Nike engaged young
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four you will see TMAC jersey for boys 8-20 and older males. Nike centred their brand equity model on the platforms‚ the endorsement focus strategy‚ creating a dominant media presence‚ development of Flagship stores‚ NikeTown and sub- branding. The Adidas strategies were based on‚ endorsement focus strategy‚ advertising‚ sponsorship programs focusing on major global events‚ sports associations‚ and teams‚ and sub-brands. What positioning and competitive strategy is used for the brand and why.
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First‚ as presented above‚ a significant portion of adidas sales is from this market. Second‚ Western Europe market in particular and whole Europe market in general have strong growth prospect for fashion and shoes products as well as e-Commerce business models. According to Ecommerce Foundation (2016)‚ total
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Introduction The need for companies to understand and address human rights as a responsible business practice is growing. For the adidas Group this is reflected in the following key drivers. The first is the OECD Guidelines for Multinational Enterprises1 which were revised and re-issued in May 2011. The updated OECD Guidelines now include a chapter on Human Rights. The adidas Group has been a long time adherent to these voluntary guidelines‚ which sets out good practice for multinational companies in
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Year Ends May 31st Principal Activity- Design‚ Develop‚ and Sell High Quality Footware‚ Apparel‚ Equipment‚ and Accessories Largest Seller of Athletic Footware in the World Major Competitors Include: Puma‚ Under Armor‚ and Adidas Competitor Information • • • • • • Adidas Group Incorporated in Germany Address- Adi-Dassler-Strabe 1‚ 91074 Herzogenaurach‚ Germany Phone- +49 9132 84 3296 Listed on the German Stock Exchange in Frankfurt‚ part of the DAX 30‚ which only includes the largest German
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References: Acevedo‚ L. (2014). Product Positioning Strategies: eHow Inc. Retrieved from eHow Inc Web site: http://www.ehow.com/way_5218154_product-positioning-strategies.html Adidas Corporation Adidas Corporation. (2014). Our Group: Adidas Corporation. Retrieved from Adidas Corporation Web site: http://careers.adidas-group.com/our-group.aspx Boone‚ L Hill‚ T. (2014). How Do You Differentiate Yourself From Your Competitors: Ezine Articles Corporation. Retrieved from Ezine
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