CHAPTER 2 Market Study A. Market Environment The target market of the restaurant are the students‚ office workers‚ jeep and tricycle drivers‚ and other people in Paombong who would like to eat hot dishes before going to their school or work. This will provide them delicious and healthy breakfast and snacks everyday. The menus have affordable price that will make every hot dishes-lover buy the product. The hot dishes offered by the restaurant are not similar to the ordinary hot dishes sold on roads
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FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS Rome‚ 1997 This publication has previously been issued as ISBN 92-851-1005-3 by the FAO Regional Office for Africa. The designations employed and the presentation of material in this publication do not imply the expression of any opinion whatsoever on the part of the Food and Agriculture Organization of the United Nations concerning the legal status of any country‚ territory‚ city or area or of its authorities‚ or concerning the delimitation
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[pic] [pic] CHANGING TREND IN SUV SEGMENT- THE RISE OF COMPACT SUV By SWAGAT VENKATA (36279) SHREYAS KULKARNI (36265) Introduction The Indian automotive industry is the sixth largest in the world in terms of production of cars and commercial vehicles with a growth rate of around 12%. India is the third largest exporter of passenger cars in Asia. With an annual production of around 3.9 million units‚ the Indian car industry is growing in leaps and bounds
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characteristics are as follows: Gender: The car is for the family‚ so gender is immaterial here. But generally‚ the male person of the house is the influencer and the decider of the purchase‚ thus the Ad has to be made considering him as the target market Age: 25-40 years Income: Rs. 3- 5 Lakhs per annum for the family Education: Graduate Occupation: Lower level Executive in any organisation Social class: middle class‚ upper middle class Geography : Tier 1‚ 2 and 3 cities in
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R&D • Max out the MTBF • Position the directly where the market wants it (using the perceptual map) • Try to make it come out the same year. If not‚ position it correctly‚ complete all decisions‚ then come back and see where dates fall. It’s not terrible if it does not come out within the year‚ you just lose selling time Marketing • Price the products as high as you want. Most likely the market will accept it. For the promo and sales budgets‚ allocate more money to
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trends in the primary market – Explained! by Saritha Pujari Business Average annual capital mobilisation from the primary market‚ which used to be about Rs. 70 crore in the 1960s and about Rs. 90 crore in the 1970s‚ increased manifold during the 1980s‚ with the amount raised in 1990-91 being Rs. 4‚312 crore. It received a further boost during the 1990s with the capital raised by non-government public companies. There is a preference for raising resources in the primary market through private placement
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Market Segmentation Introduction The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs‚ wants‚ or demand characteristics. Its objective is to design a marketing mix that precisely matches the of customers in the targeted segment. Few companies are big enough to supply the needs of an entire market; most must breakdown the total demand into segments and choose those that the company is best equipped to handle. Four basic factors
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retail area also has a very high threat of getting over stored where they will be lots of retail stores and no one will be able to make profit . Therefore in order to survive for a long time in a saturated market it is very necessary for the existing retailers to capture their share of the market and retain it. They need to focus on the following factors Increase Customer Value: In an environment of fierce competition where there will be lot of price slashing to attract customers it is very necessary
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Fernanda Saldanha Yosiro Delgado DELL Description of the business • The company was founded in 1984 by Michael Dell. Dell is a leading provider of desktop personal computers‚ software . The company designs‚ develops‚ manufactures‚ markets‚ sells and supports information technology systems such as laptops‚ desktops‚ mobiles‚ workstations‚ storage devices and printers. Dell provides consulting services such as capacity planning‚ data center optimization assessments‚ virtualization
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retail landscape‚ the Indian footwear market is set to experience the phenomenal growth in coming years. In past few years too‚ the market has seen robust growth‚ says “Indian Footwear Industry Analysis” report. This report provides extensive research and in-depth analysis on the Indian footwear market. The detailed data and analysis given in the report will help the client to evaluate the leading-edge opportunities critical to the success of the footwear market in India. The forecasts and estimations
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