"Adidas internal analysis" Essays and Research Papers

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    Internal Scan

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    Contents Internal Scan 2 Product 2 Value 4 Communication 4 People 5 Place 6 Traffic Analysis 7 Traffic Count: Fairweather 7 References 8 Internal Scan An internal scan is conducted in order to identify if the five factors of the retailing mix: product‚ value‚ communication‚ people‚ and place are present‚ and if they are working together in a way that it benefits a specific retailer. The purpose of this report is to determine if Fairweather’s retailing mix includes all five factors and if their

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    approximately 50% of the global sporting goods market‚ and with Reebok‚ the adidas Group’s North American sales will more than double to EUR 3.1 billion (U.S. $3.9 billion). In Europe and Asia‚ adidas enjoys stronger brand recognition‚ and has significant marketing expertise and insights. adidas expects to use this expertise to further develop Reebok’s global presence. --World-class and talented employees. Both adidas-Salomon and Reebok bring an exceptional team of talented and experienced employees

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    In order to cope with these challenges‚ Adidas has been applying Agile model of logistics and supply chain management. Agile Logistics and Supply Chain Management ‚ in Adidas’s case can be described with several characteristics as follows: Mass Customerization The base idea of this model is to produce and deliver various products at the level that most customers can find what they want when getting to our brand. However‚ various choices usually lead to the long process of decision-making process

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    All successful organizations have outstanding marketing strategies which they segment strategically. The market you sell to is very important to you organization. Companies such as Adidas market to athletes of all ages over the world. Adidas markets to professionals and amateur athletes. The market segmentation plays a key role in the marketing strategy. Each market is unique so the organization has to be careful upon choosing the right one. The purpose of market segmentation is to enable the marketer

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    Internal Scanning

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    Internal scanning involves looking inside the farm business and identifying strengths and weaknesses and assessing the businesses’ resources and management’s skills. It is part of the strategic planning process. An overview of Strategic Planning for a Farm Business and how internal scanning fits into the planning process is available. Internal business scanning is comprised of the following three categories: 1. Farm Business - What are the unique strengths and limitations of your business? 2.

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    Internal Comunications

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    Effective internal communications is essential to the success of a company and the accomplishment of its mission and strategic objectives. The best companies ensure that internal communication channels flow from the highest to the lowest levels of the organization. As a result‚ employees are familiar with the mission‚ vision‚ and strategic objectives of the company and have a solid understanding of how their individual jobs contribute to overall success. While the importance of internal communications

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    Internal Actors

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    INTERNAL ACTORS (AND EMPLOYEE REPRESENTATIVES) Directors The most prominent group of actors in corporate governance are the company’s directors. They can be either executive or non-executives directors (NEDs); the numbers and split of executives to NEDs will partly depend upon the regulatory regime of the country. It is generally the case that investors and regulators prefer there to be more NEDs‚ as their independent scrutiny of the company‚ its controls

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    INTERNAL ANALYSIS (FINANCIAL ANALYSIS) Financial position of Proton Ratio’s 2005 2006 2007 2008 2009 Profit margin 5.215 % 0.599 % -12.58 % 3.284 % -4.653 % Return on assets 5.00 % 0.562 % -8.486 % 2.531 % -4.25 % Return on equity 0.0753 % 0.00796 % -0.113 % 0.0341% -0.059% Receivable turnover 6.046 times 6.268 times 3.932 times 5.115 times 6.00 times Avg collection period 60 days 57 days 92 days 70 days 60 days Inventory turnover 8.8 times 5.6 times 3.7 times 5.1 times 4.7 times Fixed asset

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    Adidas—Will Restructuring Its Business Lineup Allow It to Catch Nike? Overview Adidas’ 1998 acquisition of diversified sporting goods producer Salomon was expected to allow the athletic footwear company to vault over Nike to become the leader of the global sporting goods industry. Salomon had several businesses that adidas management viewed as attractive—its Salomon ski division was the leading producer of ski equipment; TaylorMade Golf was the second largest seller of golf equipment; and Mavic

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    Internal Branding

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    Internal Branding: Internal branding is the set of strategic processes that align and empower employees to deliver the appropriate customer experience in a consistent fashion. These processes include‚ but are not limited to‚ internal communications‚ training support‚ leadership practices‚ reward and recognition programs‚ recruitment practices and sustainability factors. Internal branding making sure that members of the organization are properly aligned with the brand ad what it represents. Internal

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