------------------------------------------------- Adidas Background Adidas AG is German manufacturer of sporting goods and parent company of Adidas group that consists of the Reebok sportswear company‚ TaylorMade-Adidas golf company and Rockport. Based in Herzogenaurach‚ Germany‚ Adidas is the leading sportswear manufacturer in Europe and the world’s second largest sporting goods manufacturer. Adidas has two sub-brands namely Adidas Sports Performance and Adidas Sports Style. Adidas Sports Performance aims to
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currency-neutral basis Net income attributable to shareholders up 38% to € 289 million adidas Group increases full year guidance • • • • • Comparable Retail store sales grow 9% currency-neutral TaylorMade-adidas Golf sales increase 32% currency-neutral Operating margin up 1.1 percentage points despite gross margin decline Net borrowings down 30% to € 640 million at quarter-end Inventory growth moderates to 13% currency-neutral adidas Group currency-neutral sales increase 14% in the first quarter of 2012 In
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Adidas Annual Report Project Shante Wiggins Larry Wolod Accounting 100 November 27‚ 2011 Adidas Annual Report Project The Main Sections of the Annual Report The first important section of the annual report of Adidas Company is the report to shareholders. In this report‚ the President begins with the summary result of the company operational‚ sporting highlights for the period reported‚ and how this compares with the prior year‚ or years. The report portion is divided
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Stakeholder Theory Defining it in relationship to Social Responsibility Author note This paper will help our class research the Stakeholder theories to come up with a framework to address the issues in the Niger Delta‚ defining principle of who or what really counts concerning the core‚ the fringe and other stakeholders; so that this project will be socially responsible and a win-win for all. Abstract This paper will explore and define the what
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about the company adidas that belongs to the adidas Group. The adidas Group sells products under the brands adidas‚ Reebok and TaylorMade-adidas Golf. Adidas is on the market over 80 years and sells products for every kind of sports. The adidas group was founded in the year 1949 by Adolf Dassler. A company that started with selling soccer shoes contains today a wide product assortment with footwear‚ apparel and accessories. The brand is further divided into three subbrands called adidas performance‚ original
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Pestel Analysis Political Adidas need to be aware of the political state of the UK‚ the same for the all other countries where they have bases. As if the government is unstable‚ or there are any controversial policies‚ they may have a bad affect on Adidas. There is a stable political situation in the UK‚ as it has a democratic government‚ a democratic government is one that is decided‚ by people voting on who they want to run the country. This means that if a dictatorship was to emerge and
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Dassler shuhfabrik which was the predecessor company of Adidas. After the World War II the two brothers had a rival‚ the company dissolved and Rudi Dassler established PUMA and Adi Dassler‚ renamed the Gebtuder Dassler Shuhfabrik to Adidas (combination of his first and last name). Adidas continued to be the most innovative company with many patents such as the track shoes with screw in-spikes. The most of the athletes in Olympic Games wear Adidas shoes. The company started to lose its market share rapidly
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Adidas Table Of Contents * Introduction 2 * 4 Environmental Factors 3 * 2 Major Factors 4 * Planning‚ Strategizing‚ Organizing‚ Leading‚ Controlling 5 * General Conclusion 6 * General Recommendations 7 Introduction Adidas Group. A company that is still delivering state-of-the-art sports footwear‚ apparel and accessories that has been renown for it tradition trademark of it “three stripes” internationally over the years
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||| Background 3 adidas in India 3 Industry Scenario 5 Scope of Study 6 Consumers 7 Consumer Behaviour 8 Environmental Analysis 10 Retail 12 Competitors 13 Segmentation 15 Targeting & Positioning 16 Recommendations 19 Appendix 21 ||| Background ||| adidas AG is a German sports apparel manufacturer‚ part of the adidas Group. It registered as adidas AG on 18 August 1949 (with lower-case lettering: "adidas"). The company was named after
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According to Kerzner‚ “Stakeholders are individuals or organizations that can be favorably or unfavorably impacted by the project” (Kerzner). Stakeholders can be internal like employees or they can be external like suppliers. Some best practices include identifying all stakeholders‚ determining their level of interest & importance levels‚ paying attention to cultural influences and listen to all opinions and apprehensions‚ list all stakeholder expectations clearly‚ identifying tasks and who
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