PT. SEA LOG South East Asia Logistics Head Office: WTC Mangga Dua Lt. UG Blok. D No. 99 - 100 Jakarta Utara Telephone: +62 21 - 91943864 Fax: +62 21 - 30017831 Email: marketing@sea-log.com& cs_jkt@sea-log.com Website: www.sea-log.com ____________________________________________________________ __________________________ _ PT.SEALOG -“Connecting Islands‚ Connecting desires” The term “logistics” originates from the ancient Greek “λόγος” (“logos”—“ratio‚ word‚calculation‚ reason‚ speech
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Introduction to Business. Adidas “Research a selected business or other approved organisation and consider how it is influenced by its contemporary business environment” 12009172 Contents Page Page 3 - Introduction and political factors Page 4 - Economical and social factors Page 5 - Environmental and technological factors Page 6 - Technological factors (cont) and Legal factors Page 7 - Conclusion Page 8 - References In this report I will analyse how Adidas is influenced by
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DEFINITION Philip Kotler‚” Logistics is defined as planning‚ implementing and controlling the physical flow of materials from the point of origin to the point of use‚ to meet customer needs at a profit.” Source Philip Kotler‚Marketing management pearson education According to American Marketing Association‚ logistics may be defined as‚ “the management of all activities which facilitates movement and the coordination of
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Logistics is the process of strategically managing the procurement‚ movement and storage of materials‚ parts and finished inventory (and the related information flows) through the organization and its marketing channels in such a way that current and future profitability are maximized through the cost-effective fulfilment of orders. supply chain management The management of upstream and downstream relationships with suppliers and customers to deliver superior customer value at less cost
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1.0 Introduction Adidas is the second largest sportswear and apparels manufacturer (Dogiamis & Vijayashanker‚ 2009). By far‚ Adidas holds a market share of 22% (Dogiamis & Vijayashanker‚ 2009). Adidas had also registered the infamous ‘3 stripes’ as its trademark (Berntson‚ Jarnemo & Philipson‚ 2006). The founders of Adidas‚ Adolf and Rudolf Dassler had the vision of providing athletes with the best suited pair of shoes for their respective sports (Dogiamis & Vijayashanker‚ 2009)
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I thank my school---Singapore Institute of Materials Management‚ I’m fortunate I can enter this school. He takes me enter new sector about logistics‚ make me deeply interest to logistics. Secondary‚ I would like to express my heartfelt gratitude to lectures who led me into the world of translation. I am also greatly indebted to the lectures at the logistics: Mr. Romeo N.Dumaguing‚ Mr. Dickson Lee‚ Mr. Max Mew‚ Mr. Henry Leong‚ Mr. Goh SK‚ Mr.`Yong SC who have instructed and helped me a lot in the
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Page 1: Introduction Since it was established in Germany in 1949‚ by Adolf Dassler‚ adidas has been synonymous with the sporting industry. Today‚ adidas is a global public company and is one of the largest sports brands in the world. It is a household brand name with its three stripes logo recognised in markets across the world. The company’s product portfolio is vast‚ ranging from state-of-the-art sports... Page 2: The marketing mix For most organisations the marketing function is vital for
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ON ADIDAS SUBMITTED TO SUBMITTED BY BRIJESH SINGH VIJAY SAI. D MBA 2ND SEM SEC:B CONTENTS 1. Introduction 2. Market Objectives of Adidas 3. Branding 4. Positioning Strategy 5. Segmenting Adidas 6. Considering the Family Life Cycle 7. Conclusion MOBILE MARKETING AT ADIDAS Introduction In entering the US market Adidas realized
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information technology COSCO noticed the importance of information technology among global shipping and modern logistics‚ so it used lots of time and money in research and development of IT. COSCO Network Ltd. of COSCO Group provided software development‚ e-commerce services‚ data center management‚ etc. hence to become an international first class high tech enterprise in Chinas shipping and logistics industries. Company size COSCO owns and controls over 800 modern merchant vessels with a total tonnage of
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make a profile Then‚ the marketing mix of Adidas is referred to as the 4Ps that include: the right product‚ sold at the right price‚ the right place and using the most suitable form of promotion. Explain the term sponsorship. Name a sponsorship deal that you think was effective. Explain your answer. A: Term sponsorship means a company invest money of support a large festival and makes some advantages to publish the branding. For example‚ Adidas invest a lot of money for holding 2012 London
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