Introduction The favourable Indian market conditions are acting as a catalyst for luxury and premium carmakers‚ which are receiving impetus from new launches. The top-end carmakers have posted double-digit growth for the quarter ended June 30‚ 2013‚ with firms like Honda at 45 per cent and Audi recording 28.8 per cent‚ besides others. India is emerging as an export hub for sports utility vehicles (SUVs). Global automobile majors are looking to leverage India’s cost-competitive manufacturing practices
Premium Automotive industry Automobile Volkswagen Group
across vast distances is nothing new historically; however‚ technological improvements and liberal trade agreements have increased these connections greatly in contemporary times. One of the primary drivers of globalization has been in respect to market forces‚ whereby many consumer goods and services are now universally available‚ no matter one’s geographic location or social setting. As a result of international marketing campaigns and corporate brand promotions‚ consumer desires and lifestyles
Free Globalization International trade World Trade Organization
article: Market leaders’ v/s Market followers Author Ruhi Lal Senior Lecturer Amity School of Communication (ASCO) Amity University‚ Sec-125‚ Noida‚ UP The author can be reached at rlal@amity.edu Abstract The article is aiming to study how big brands are losing their market share & what changes they are bringing in their marketing strategy to cope up with the current market scenario or to regain their market share. This study is focused on leadership in Indian market on various
Premium Marketing Brand Brand management
Analysis Evaluation Planning effective marketing strategies for a target audience An adidas case study Since it was established in Germany in 1949‚ by Adolf Dassler‚ adidas has been synonymous with the sporting industry. Today‚ adidas is a global public company and is one of the largest sports brands in the world. It is a household brand name with its three stripes logo recognised in markets across the world. Adidas used innovative marketing strategies in its sponsorship deal with the London 2012 Olympic
Premium Olympic Games Summer Olympic Games United Kingdom
Josh Kronberg-Rasner Sexual Orientation Case Above many cases involving different types of discriminations and biases in work places there are some that stand out more than the others. Sexual Harassment is one that is seen in many work environments and need correction immediately. One that is not seen at first but is considered a very serious discrimination is the occurrence of a sexual orientation discrimination where is it is centralized mainly in the gender of specific people. Such cases as the
Premium Discrimination Homosexuality Sexual orientation
Sexual Orientation Jennifer Battle University of Phoenix RES 110-Introduction to Research and Information Utilization Dr. Janet M. Jackson People will always judge others that are different based on anything. Even though it is still a problem in some areas of the world‚ race used to be the major object of discrimination. Now the more popular issue is a person’s sexual orientation. Though it might not seem like a big deal to many people‚ there are many people who think otherwise; and they
Premium Sexual orientation Racism Discrimination
aboutmcdonalds.com‚ retrieved May 20‚ 2013 Brand‚ Rachel (23 December 2006). "Chipotle founder had big dreams". Rocky Mountain News. Retrieved May 20‚ 2013. "McDonald ’s sets October deadline to sell Chipotle stock" "McDonald ’s Wraps Up Boston Market Sale". Dow Jones & Company‚ Inc. News Services. 2007-08-27. Retrieved May 20‚ 2013. Baertlein‚ Lisa (September 24‚ 2009) "Definition of S&P 500 Aristocrat at Investopedia". Investopedia.com. Retrieved May 20‚ 2013. "List of 2009 Dividend Aristocrats
Premium Human resource management Employment Working time
share of beer industry in the region. The group employs more than 1000 people across East Africa. We intend to skew our discussion on the Kenyan perspective of the company. Generally‚ Boston Consulting Group matrix considers two criteria the native market share and marketing growth rate. Categorically it separates products into four areas namely:- * Stars * Question Marks * Cash Cows * Dogs Question Marks Under question marks
Premium Marketing
Market Segmentation Strategy‚ Competitive Advantage‚ and Public Policy Market Segmentation Strategy‚ Competitive Advantage‚ and Public Policy: Grounding Segmentation Strategy in Resource-Advantage Theory Shelby D. Hunt & Dennis B. Arnett Abstract Market segmentation is one of the most widely accepted concepts in marketing. Its fundamental thesis is that‚ to achieve competitive advantage and‚ thereby‚ superior financial performance‚ firms should (1) identify segments of demand‚ (2) target specific
Premium Marketing
6 Market Segmentation and Positioning Positioning is not what you do to a product; it is what you do to the mind of a prospect. Ries and Trout (1972) Learning outcomes After reading this chapter‚ you will be able to: ✔ Describe the principles of market segmentation and the STP process. ✔ Explain the characteristics and differences between market segmentation and product differentiation. ✔ Explain how market segmentation can be undertaken in both consumer and business-to-business
Premium Marketing