Adidas History Adidas was founded in 1924 in Germany by two bothers Adi and Rudolf Dassler. The company was first named Dassler shoes and later became Adidas. By the Dassler shoes being seen in the Olympics this really helped the company get its name known. However‚ in 1948 Rudolf Dassler leaves to start his own company which is now known as Puma. Once Rudolf left his brother came up with the famous three stripes logo and changed the name to Adidas. The 3 stripes were created to keep the
Premium Management Islam Marketing
Case: Adidas Current Situation * In 2008‚ Adidas achieved a number of significant strategic goals. However‚ it has lost market share in the athletic footwear market to Nike through the first nine months of the year. * Adidas has a strategy that´s focused on extending its leadership in product innovation‚ creating a differentiated image for the products offered by each of its three business segments. Corportate Governance External Environment PEST Political * Multinational
Premium Strategic management Adidas Stock market
Established brand name – this means that Adidas has already built up a good reputation and it has a large market share within its industry. 2. Good retail links – Adidas has established good links with shops and outlets‚ which sell Adidas’s products. 3. Established worldwide distribution network – this means that Adidas’s products are shipped to a large number of countries. 4. Famous sports stars advertising products – Adidas has a series of football superstars who wear and advertise their products
Premium Good Adidas Strategic management
Organizational Design of Adidas In this chapter‚ we have reviewed the Organizational Structure and Culture of Adidas. Though Adidas-Salomon is a company‚ which is in the business of manufacturing and marketing a wide range of products‚ the emphasis of our study is on the footwear business (core business) of Adidas. A Review on the Organizational Structure of Adidas The Head Quarter of Adidas-Salomon is situated in a small town named Herzogenaurach in Germany. This head office only manages the support
Premium Adidas Organizational structure
1. Brief background Adidas AG is a German multinational corporation that designs and manufactures sports clothing and accessories based in Herzogenaurach‚ Bavaria‚ Germany. It is the holding company for the Adidas Group‚ which consists of the Reebok sportswear company. Besides sports footwear‚ Adidas also produces other products such as bags‚ shirts‚ watches‚ eyewear‚ and other sports- and clothing-related goods. Adidas is the largest sportswear manufacturer in Germany and Europe and
Premium Adolf Dassler Adidas Puma AG
Nike vs. Adidas Deonnah Carolus Consumer Behavior – 3310 Nike‚ founded January 25‚ 1964‚ is one of the world’s best known and popular brands. Created by Bill Bowerman and Phil Knight‚ Nike has become one of the world’s largest athletic apparel suppliers and today markets it product under its own brand name which includes Nike Pro‚ Nike Golf‚ Nike Skateboarding and the infamous Nike Air Jordan. At the end of 2012 the company had an estimated net worth of $15.9 Billion had over
Premium Nike, Inc. Adidas Psychographic
Student number: 0880732 Term paper Handelshøyskolen BI - Adidas AG - Exam code and name EXC 25093 Financial Statements and Valuation Hand-in date: 15.04.2011 Place of study: BI Oslo Program: Bachelor in Business and Administration Table of contents Summary ii Adidas 1 Sports Apparel Industry 1 Economic Situation 2 - Financial Statement Evaluation 2 - Profitability ratios 3 - Efficiency ratios 4 - Liquidity and cash flow ratios
Premium Financial ratio Adidas Herzogenaurach
Nike versus Adidas As companies decided to dip into new markets‚ they develop a marketing plan‚ review external and internal contingencies and complete a SWOT analysis on their organization and competitors. Adidas is one of those companies that have completed this task as it prepares to fight against Nike to become the number one company in the market for footwear and sports apparel. With Adidas and Nike being in the same market they have similar external contingencies‚ yet different views
Premium Adidas Nike, Inc. Marketing
Adidas: Underestimating Competitors 1. Adidas didn’t anticipate the recreational boom of the aerobic in the 70’s when Americans were increasingly concerned with physical fitness after have been read some books about it. 2. Adidas was born by two German’s brothers‚ Rudolf and Adolf (or “Adi”) Dassler. Adi was the innovator and Rudolf the marketer who the his brother’s creations. After a failing out between them in 1949‚ Rudolf took one-half the equipment and left his brother. He created
Premium Logo Cold War Puma AG
101 November 9‚ 2012 Nike vs. Adidas Nike and Adidas are two of the most popular sporting attires out in the clothing and equipment market. Both Nike and Adidas offer people and athletes a broad selection of great apparel and athletic equipment. The purpose of this essay is to compare and contrast Nike and Adidas companies in terms of headquarters‚ market focus‚ sponsorships‚ marketing‚ advertising‚ price‚ product‚ and its production. Both Nike and Adidas are sportswear companies whose products
Premium Nike, Inc.