KOLEJ TUNKU ABDUL RAHMAN SCHOOL OF BUSINESS STUDIES 2013/2014 DMK2‚ DEM2 & DRM2 COURSEWORK: ABDT3074 MARKETING RESEARCH (40%) INSTRUCTIONS: 1. There are two types of coursework as follows: 1.1 Coursework 1 (20 marks) is a Mid-Term Test and 1.2 Coursework 2 (80 marks) is a group written assignment and individual presentation. 2. Coursework 1 is a Mid-Term Test to be conducted in Week 6 based on a Case Study. Students are required to write answers to the Case Study questions
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Review p.8 Competitor Analysis p.9 – 11 SWOT Analysis p.12 – 15 Marketing Objectives p.16 Target Markets p.17 – 18 Differentiation and Positioning p.19 – 21 Product Strategy p.22 – 24 Pricing Strategy p.25 Distribution Strategy p.26 Marketing Communication Strategy p.27 – 29 Controls p.30 Appendix p.31 - 35 1 Adidas is a company which produces a wide variety of sports products. It is especially renowned
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Marketing Plan [Yizhi Gao] [Donald Willis] 2013/2/28 i. Executive Summary This paper takes into account the marketing endeavors of one of the most renowned clothing brands in the world‚ and taking into account these accounting specifications‚ a marketing plan shall be devised to seek the viability of this brand in the region of Dallas‚ Texas‚ based on different forums and researchers. With the complications‚ with respect to the clutters‚ gaining toll in the marketing domain of the world
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BSBMKG502B - ESTABLISH AND ADJUST THE MARKETING MIX Assessment Task 1 – Work Based Knowledge Test 1. What are the characteristics of the products and/or services in your business? Ans. I am working in . We are selling burgers as well as fries and soft drinks. But recently we start selling frozen coke and ice cream‚ which Mc d was selling and now we are making good money. 2. How do these products and/or services relate to the market they are in‚ and to the immediate competitors? Ans. We have
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There are several steps in a marketing research process. First step is defining the problem. Problem can be said as the matter or things occurred which will lead to the customer unsatisfied. Defining the problem can involve several tasks such as interviewing with industry experts‚ having discussion with decision makers and secondary data analysis. After visiting the POPULAR‚ we found out that there are few problems which made us unsatisfied. For example‚ some of the outlets such as Tesco POPULAR
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This is the task list for MKT350-1301A-01: Marketing Research Practices Task List | Phase 1 - Introduction to Market Research | | | Reading Task: Burns & Bush‚ Chapters 1-3 | | Task Type: Discussion Board Deliverable Length: 2–3 paragraphs Points Possible: 10 Due Date: 1/9/2013 11:59:59 PM CT Reminder: Initial Discussion Board posts due by Wednesday‚ responses due by SundayStudents will be expected to post their first initial discussion board posting by Wednesday of each
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PROJECT ON:- “RURAL ADVERTISING” A PROJECT SUBMITTED TO THE UNIVERSITY OF MUMBAI FOR THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES In partial fulfillment of requirements of the course By: SHREYA SOOD UNDER THE SUPERVISION OF prof.Jidnya Patil DEPARTMENT OF BMS
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Marketing Metrics At the beginning of The Balanced Scorecard‚ a book on the new generation of performance metrics‚ authors-Dr. Robert Kaplan and Dr. David Norton present an analogy to drive home their case. They ask you to imagine entering an airline jet cockpit‚ and in front of the pilot‚ you see just one gauge. You ask the pilot‚ "What’s that gauge measure?" "Altitude"‚ you’re told. "What about the other gauges?" "We won’t be using them this flight. I’m just focusing on altitude." "How
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Jackie Smith April 30‚ 2010 Executive Summary Adidas has been around since 1924 and has grown to be one of the top companies in providing a variety of high quality products to consumers interested in sports. It is currently the number two brand in the sporting goods industry‚ trailing its main competitor Nike. Adidas has a strong focus on both performance and style‚ as opposed to Nike’s more pure performance emphasis. Adidas is currently surviving in its market but has many barr
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FASHION MARKETING MARKETING PRINCIPLES FINAL ASSIGNMENT Adidas Originals Lecturer: Francoise Tellier‚ Student Name: Rita Zheng ID: 005FM711 Level 1.1.1‚ Date: 9/5/2011 TABLE OF CONTENT I. Part 1 Introduction of the Brand ----------------------------------------------------------------------4 II. Part 2 EXTERNAL ENVIRONMENT ANALYSIS ---------------------------------------------5-17 a. Macro Marketing Environment Analysis ------------
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