Model of Organisational Design The model of organizational design to be used in KK Spa is mechanistic structure. Mechanistic structure refers to the division of jobs that are ‘precisely defined’ (Connor‚ McFadden & McLean‚ ND). Mechanistic structure is characterized by high work specialization‚ rigid departmentalization‚ clear chain of command‚ narrow spans of control‚ centralization and high formalization. The staffs in different departments are given different tasks and department goal rather than
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is a seller of athletic footwear and apparel with retail stores and distributors in over 160 countries around the world. Nike creates goods for a wide range of sports‚ and so they have competition from every sports brand there is‚ like Reebok and Adidas. With revenue of $15 billion in 2006 and the largest market share in the footwear industry‚ Nike‚ Inc. (Nike) is the leading company in the sports and fitness industry. Our Product (Nike+iPod) Nike and Apple formed branding alliances‚ hoping
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obvious that Li-Ning has been hugely successful in maintaining its brand image and sales growth in China‚ I believe that Li-Ning can further improve its market share by positioning themselves differently from the top 2 player in the industry: Nike and Adidas‚ by exploiting its comparative advantage over these multinational companies. The primary target customers for Li-Ning are students in both high schools and universities. Obviously‚ students are often on a limited budget and are price sensitive
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stock exchange[iv]. However‚ Li Ning has a problem. It is being out sold by its two big international competitors‚ Nike and Adidas in China and popularity among young Chinese consumers in the big cities is if anything in decline. Chinese students studying in the UK‚ (a great source of information when discussing this case) would much prefer to be seen wearing Nike‚ Adidas or Puma the top three international sports goods brands
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Copyright © Gareth R. Jones 1994 Synopsis The case allows an in-depth analysis of a mechanistic structure and allows students to apply theorganizational theory concepts from Chapters 4‚ 5‚ and 6. It should be used after Chapter 6‚ and the TRWSystems case should follow (a two-class sequence) to illustrate the workings of an organic matrixstructure. This sequence exposes the meaning and significance of the mechanistic-organic distinction andprovides an example of contingency theory. CCC is in a stable
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They are priced about the same as other major name brands such as Nike‚ and Adidas. It seems that many people are now going with Under Armour because I see people wearing the gear all the time. I also see people wearing Nike and Adidas also but it seems that more and more people are going to Under Armour. I have to say you get your money’s worth when you buy Under Armour. Their clothes are well made and
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1999‚ ’Can Nike connect the dots? ’‚ The Business Journal‚ 22 Jan. Cravens‚ D.W. 1997‚ Strategic Marketing‚ McGraw Hill Companies Inc‚ Boston Kotler‚ P. & Armstrong‚ G. 1996‚ Principles of Marketing: Eighth Edition‚ Prentice-Hall Inc‚ New Jersey. Adidas-Salomon AG [Online]‚ Available: http://www.hoovers.com/co/capsule/2/0‚2163‚92632‚00.html [2002‚ Sep. 24] Market Segmentation‚ Targeting‚ and Positioning for Competitive Advantage [Online]‚ Available: http://www.atkinson.yorku.ca/~lripley/imUsegment
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Li Ning’s market is focused on China. Li Ning has to start gaining more brand awareness because the Chinese consumers continues to move into larger cities‚ develop urban lifestyles‚ and trade up old products for new ones. The competitors are Nike‚ Adidas‚ Reebok and Anta. Li Ning is better than the competition because Li Ning is fitted with the knowledge about the Chinese market‚ this knowledge contains consumer needs‚ marketing and supplies. Li Ning mainly focuses on sportive people in the second-
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that took the foci away from working with the process efficiencies‚ individual role effectiveness‚ and throughput orientation within the system. Members of the organization a conclusion was drawn that mechanistic organization structure to some extent does not improve performance but both mechanistic and organic organization structure works in supplementary. They work together to attain organization goal. TABLE OF CONTENT ABSTRACT 1 TABLE OF CONTENT 2 CHAPTER ONE: INTRODUCTION 3 1
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References: BusinessDictionary.com‚ 2012‚ Mechanistic Organization‚ viewed 28 October 2012‚ http://www.businessdictionary.com/definition/mechanistic-organization.html Hellriegel‚ Don‚ John W 123HelpMe.com‚ 2000-2011‚ The Coca-Cola Company‚ Departments of Coca-Cola‚ viewed 28 October 2012‚ http://www.123helpme.com/view.asp?id=148943
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