1 M A R C H 2 012 s t r a t e g y p r a c t i c e How multinationals can win in India Companies should avoid simply imposing global business models and practices on the local market. Vimal Choudhary‚ Alok Kshirsagar‚ and Ananth Narayanan 2 Over the past 20 years‚ multinational companies have made considerable inroads into the Indian market. But many have failed to realize their potential: some have succeeded only in niches and not achieved large-scale market leadership‚ while
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BUS378: Knowledge and Organisational Learning Risks and benefits of social media on a Multinational Corporation Student Name: Tan Pei Si Jalyn Student Number: 31726715 Date Due: 9th July 2012 Lecturer Name: Mr Gerard Chan Word Count: 2366 Table of Contents INTRODUCTION 3 SOCIAL MEDIA 3 USAGE OF SOCIAL MEDIA TOOLS 4 CREATE KNOWLEDGE SHARING 4 BUILD SOCIAL CAPITAL 5 SUPPORT INNOVATIONS 5 AID PROBLEM SOLVING 5 APPLYING THE THEORY 6 RECOMMENDATIONS 7 RISK
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adidas-group Philipp 21.05.2013 Inhaltsverzeichnis 1. 1.1. 1.2. 1.3. 2. 3. 4. 4.1. 4.2. 4.3. 5. History............................................................................................................................................. 4 The adidas Group at a glance ................................................................................................ 4 Adi Dassler - the man who gave adidas its name ............................................................... 5 The adidas
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Nike was founded in 1964 as Blue Ribbon Sports by University of Oregon track athlete Philip Knight and his coach Bill Bowerman‚ and officially became Nike‚ Inc. in 1978. The company takes its name from Nike‚ the Greek goddess of victory‚ and adopted the well-known logo‚ called the “Swoosh”‚ first used by Nike in 1971. Nike produces a wide range of sports equipments. Their first products were track running shoes‚ for a wide range of sports including track & field‚ tennis‚ baseball‚ Association
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The adidas Group The adidas Group has become a global leader in the sporting goods industry. The Group has supported the world of sports on numerous levels developing specialized footwear‚ apparel and accessories‚ distributing and establishing relationships with countries all over the world. Adidas has offices in over 55 countries and relies on an external supply chain composed of more than 60 countries. The adidas Group challenges problems that face the company based on the aim to become
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IMD-6-0249 (POM 249) v. 29.05.2006 INTERNATIONAL THE “mi adidas” MASS CUSTOMIZATION INITIATIVE Rolf Reinschmidt‚ head of the Forever Sport Division of adidasSalomon AG‚ was reviewing adidas’ mass customization (MC) initiative: “mi adidas”: We all talk a lot about experiences these days--experiences that consumers and retailers expect to have with brands like ours [adidas]. Well‚ here is an experience our brand is uniquely able to offer‚ differentiating us significantly from the competition
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Performance Appraisal Research on Expatriates of Multinational Enterprises Case Analysis of Nokia CHEN Lu Hong Kong Baptist University E-mail: chenlu0719@126.com Performance Appraisal Research on Expatriates of Multinational Enterprises Introduction Nowadays‚ the competition of global business practices is becoming more and more intense‚ thus having an effective expatriate management system is urgent for every multinational enterprise. In this project I mainly studied the importance and
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MULTINATIONAL CORPORATIONS’ ACTIVITY IN RUSSIA: PROBLEMS AND PROSPECTS Aliyev E. V.‚ 3rd year‚ Institute of Economics‚ Management and Environmental Studies‚ Siberian Federal University Supervisor- Berezova K. G. One of the most actual tendencies associated with globalization is a growing influence of multinational corporations (MNCs) on local economical environments. During recent decades‚ Russia turned from an isolated economic unit to a host country for foreign capital flows. Multinational
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CASE STUDIES Ajanta Shoes Company Ltd In December 1997 the executives of Ajanta Shoes Company were to decide their pricing strategy for their products in the face of fierce competition in the market. The company has been in business for the past thirty years. Ti1l1991 the company did not have any problem of selling its shoes since the demand exceeded the supply situation. However‚ after opening up of the economy the company faced severe competition both from other leading shoe manufacturers
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1Distinguish between international marketing‚ multinational marketing and global marketing. If we talk in general‚ both Global and International marketing are used interchangeably now-a-days. But if we are talking in terms of marketing theories‚ international marketing was a stage in the evolution of global marketing. Let us see how‚ Stage 1 : Domestic Marketing : Companies manufacturing products and selling those within the country itself. So‚ no international phenomenon at all. Stage 2 : Export Marketing : Company starts
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