adidas AG (German pronunciation: [ˈadiˌdas]) is a German multinational corporation that designs and manufactures sports clothing and accessories based in Herzogenaurach‚ Bavaria‚ Germany. Frequently mispronounced as (German pronunciation: [ ˈadIˌdɐ̯s]). It is the holding company for the Adidas Group‚ which consists of the Reebok sportswear company‚ TaylorMade-Adidas golf company (including Ashworth)‚ Rockport‚ and 9.1% of FC Bayern Munich. Besides sports footwear‚ Adidas also produces other products
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ASSURANCE OF LEARNING EXERCISE 5A What Strategies is Adidas AG pursuing in 2011-1013? PRODUCT STRATEGY Continuous innovation of product offerings such as shoes‚ bags‚ and clothes. Diverse brand portfolio to satisfy consumer wants and choice. Developing team grounded to sustain product quality and love of sport concept. Ability by the customer to buy Adidas AG’s products online. Improvement of its product’s brand architecture. Taylor-Made adidas created a multi-brand strategy comprised of three
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Marketing 02/20/2013 Adidas Diversification All throughout Adidas history‚ the company’s objective has been to grow and expand. Adidas is the Group’s core brand and is a leader in the sporting goods market. Adidas Group is conformed of: Ashworth‚ Rockport‚ Reebok Sportswear Company and Salomon group (Adidas Strategy). These mergers helped the company expand its product line by penetrating into already existing markets‚ as well as give Adidas a competitive edge to compete worldwide and to
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environment pollution? In the Soccer industry‚ Adidas has a stronghold Weaknesses? High prices in some products? E-commerce is limited to USA? The direct sale to consumers is creating conflicts with its own resellers? Online customer service not "helpful" or easy to find Opportunities? Increase female participation in athletics ?Adidas by Stella McCartney?? Collaborate with other online retailers to offer Adidas products? Possibility of outsourcing the web development and e-commerce to a third partydeveloper
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Political Adidas policy is to control and monitor hazardous substance to protect human healthand environment one of those is to eliminate PVC making progress in findingsubstitutes like polyurethane‚ ethyl vinyl‚ silicones thermoplastic rubber. Adidas also provide training sessions on employment standards and HR systems‚ health and safetyis important for the company. Establishing teams to manage and monitor SARS inAsia factory‚ washing stations‚ disinfectant units. Finally Adidas protects and supports
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environment pollution‚ In the Soccer industry Adidas has a stronghold. Weaknesses: High prices in some products‚ E-commerce is limited to USA‚ The direct sale to consumers is creating conflicts with its own retailers‚ online customer service not "helpful" or easy to find. Opportunities: Increase female participation in athletics by using Adidas by Stella McCartney‚ Collaborate with other online retailers to offer Adidas products‚ Possibility of outsourcing the web development and e-commerce to a third
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HISTORY OF ADIDAS Adidas was established in 1920s by Alfred Dassler and his brother Rudolph Dassler in Germany. Firstly‚ company was produced gymnastic and soccer shoes. At the 1928 Amsterdam Olympics German athletes first showcased Dassler brothers’ shoes to the world. In 1949 Dassler brothers quarreled and Rudolph left to establish the Puma sport company while Alfred registered Adidas and the now famous three diagonal stripes. The first samples of Adidas footwear were used at 1952. Helsinki Olympics
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Nike vs. Adidas: Constant Competition for Industry Dominance Every generation of man has seen sport as an integral part of the social order. From the ancient civilizations to contemporary society‚ humankind has recognized both the importance of the improvement and maintenance of physical fitness as well as the entertainment inherent in competition. A symbol of physical prowess‚ skill‚ determination‚ and discipline‚ the athlete has always held a revered place in society. Athletes‚ depending on the
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Information 60 years of adidas – the stories that still inspire us today adidas‚ one of the leading sports brands in the world‚ is turning 60 on August 18‚ 2009. It still seems an unlikely story: a modest shoemaker from a small rural town in Germany develops a range of sports products so original and so perfect that they are sought by athletes from all over the world. As he indulges his passion for sport and for innovation‚ he creates a brand as great as any in the world. An unlikely story‚ but
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adidas Strengths -Strong success in Europe -High-performance products -Recent selling of subsidiary “dog” Salomon Weaknesses -American athletes endorsed by adidas are not as popular as Nike’s -Nike gaining ground on European soccer market -Public dissent over use of sweatshops Opportunities -Acquisition of Reebok -Growing strength in golf industry through TaylorMade and recent acquisition of Maxfli -Growing revenue from opening of own retail stores Threats -Foreign exchange
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