By Group 1 Brief Introduction of Ctrip By Group 1 Introduction A mainland China-focused travel agency‚ founded in 1999 and headquartered in Shanghai. Has 16 branch offices in Beijing and other major cities throughout China‚ currently employs more than 12‚000 people. Provides over 50 million registered members with comprehensive services including hotel reservations‚ flight ticketing‚ packaged tours‚ corporate travel management and so on. A leading hotel booking service center in China
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“Greeks say when we go to battle and win‚we say it is NIKE” INTRODUCTION TO NIKE • Est. in 1960 in Oregon • Phil knight and Bowerman- founder • Started small and now has covered U.S and international markets • Nike is now one of the biggest mfd. Of the world BACKGROUND • Most of the factories are located in Asia including Indonesia‚China‚Taiwan‚India Thailand‚Veitnam‚Pakistan ‚Philippines and Malaysia • Nike outsourcing contracts around 500 factories in 45 countries. Nike currently controls
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DRAFT BUSINESS PLAN Gallery M33 Summary Gallery M33 is an innovative online communication platform for contemporary fine-arts direct sales and rentals. Online‚ membership-based website that enables artists to communicate directly with customers through their personal art gallery as well as access self-service marketing‚ shipping‚ legal‚ accounting and communication services. Structure Main goals • Facilitate negotiations between artists and customers • Offer self-service business solutions
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Marketing Management – 1 Group Presentation on Breaker TE1000AVR Group - 6 www.hilti.com IIML‚ Noida‚ WMP‚ Term-3 | Group-6 | MM-1 1 Contents • • • • About Hilti Product Categories • TE 1000-AVR breaker SWOT Analysis of the product Pricing • • Competition • New product launches by Hilti (TE 1500) Final analysis • Cost Analysis & Cost comparison • Value Proposition w.r.t. Positioning • Challenges with the existing market • Major concerns/challenges we need to address Feedback
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Assignment 2: Semiotics of Advertising "HD - Adidas Commercial - F50 Adizero - Lionel Messi‚ David Villa - HD " http://www.youtube.com/watch?v=OwYjDYace60 This television ad for the Adidas F50 ’adizero’ football shoes makes connections between three different signifiers - the pro footballers (Messi and Villa) the product‚ a speeding car‚ and the product. What is signified is the fact that all these things‚ especially the product is "lighter and faster". Messi and Villa within the football
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1. The alliance with adidas will be an excellent opportunity for growth at Polar. It seems that Polar’s growth potential is somewhat unlimited as they can target new market segments outside their niche and move into many new markets. However‚ their resources are limited‚ so the partnership with adidas will be a critical aspect of future growth. Adidas will bring Polar to their many flagship stores around the globe. Also‚ Polar can ride along into adidas’s vast distribution network
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What is a multinational company? A multinational company is one where regional headquarters are set up in different countries. In this example‚ Adidas is a multinational company because aside from its main parent headquarters in the United States of America‚ it has set up regional headquarters in other countries‚ such as China‚ Indonesia‚ Great Britain‚ and so on. Such a globalised company has profound effects on the company itself and the host countries. Benefits to the Host Country Investment
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is key when playing basketball because it could really make or break your game. Selecting the right shoe for playing basketball in is an important decision‚ and there many choices from which to choose. two popular choices are Jordan and Adidas. Even though Adidas shoes and Jordan shoes are similar in many ways‚ there are three important differences between these two brands of shoes. Specifically‚ they differ in price‚ quality‚ and variety. Jordans have always been the top dollar shoe since Michael
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Net income attributable to shareholders up 25% to € 209 million adidas Group increases full year sales guidance • Comparable Retail store sales grow 17% currency-neutral • adidas and Reebok sales increase 18% and 24% respectively • Gross margin almost unchanged at 48.5% despite higher input costs • Operating margin up on a comparable basis • Net borrowings down 33% to € 914 million at quarter-end adidas Group currency-neutral sales increase 18% in the first quarter of
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Adidas roped in the image of Missy Elliot to its brand in 2002 to cater to the new market segment of 12-24 that needed a cool theme to go with the product rather than the utility of the product. Adidas being in the apparel business made more sense if they combined their product with style and fashion and Missy Elliot was the Hip-Hop goddess of the time which had a strong influence on urban style and fashion. Adidas was successful in connecting footwear to style‚ style to music‚ music to a diva and
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