Summer 2012 Laura Legarth Bjørn Andersen Exam number: 301207 Supervisor: Tom Feduik BA MMC: Bachelor Thesis May 3rd 2012 Laura Legarth Bjørn Andersen‚ exam no.: 301207 Abstract The purpose of this thesis is to discuss and examine the relevant public relations theories and strategies used when a crisis occurs‚ and how an organization successfully could communicate to their stakeholders. On April 20th 2010 the Deepwater Horizon rig exploded in the Gulf of Mexico‚ and 11 employees of BP were killed and
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Intel Pentium Marketing Management Case 1 Group Assignment By: EMBA06 group A6 Arjen Seckel Mustafa Hanif Xavier Barbier Cedric van der Meulen Richard Diepeveen Table of Contents QUESTION 1 2 QUESTION 2 443 QUESTION 3 AND 4 665 QUESTION 5 887 QUESTION 6 887 APPENDIX A 998 Question 1 1 Assess Intel’s brand situation prior to November 24‚ 1994. What were the major elements of its success? Pentium was (and still is) the best-known brand name of
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study Corporate communication derives its roots a lot from the field of public relations. The definition for public relations practitioner is “serves as an intermediary between the organization that he or she represents and all of that organization’s publics” (Newson‚ VanSlyke Turk and‚Kruckeberg. (© 2010‚ p.2). Corporate communication is the process a company communicates between the corporate organization and its publics‚ both internally and externally. Better defined as “Corporate communication
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Public relations‚ is the art and science of making people‚ governments and organizations look good. PR professionals work behind the scenes by sending press releases‚ courting journalists‚ researching public opinion to position their clients as positive role models‚ ethical businessmen‚ and concerned public officials. Public relations success requires a deep understanding of the interests and concerns of each the client’s many publics. The public relations professional must know how to effectively
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Social Media Best Practices Report for Tiger Airways Table of contents 1.0 Introduction 3 2.0 Defining Social Media 4 3.0 Analysis on different social media platforms 4 3.1 Facebook 5 3.2 Twitter 5 3.3 YouTube 6 4.0 Best practices recommendations 7 4.1 ‘Facebook’ as best social media 7 4.2 Rationale and problem avoidance of ‘Facebook’ 8 5.0 Conclusion 9 References 10 1. Introduction As a relatively new entrant in Australia’s airline industry‚ Tiger Airways
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Guidelines for Measuring Trust in Organizations By Katie Delahaye Paine President‚ KDPaine & Partners Published by The Institute for Public Relations Guidelines for Measuring Trust in Organizations‚ By Katie Delahaye Paine Copyright © 2003 The Institute for Public Relations www.instituteforpr.com Guidelines for Measuring Trust in Organizations By Katie Delahaye Paine January 2003: A coalition of organizations representing 50‚000 professional communicators gathered in New Jersey
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To achieve world-class status‚ an organization must stimulate creative thinking‚ encourage dialogue and introspection and promote understanding and new actions. Most important‚ it must give people - inside and outside the organization - something to care about. When people think of "world-class" organizations‚ chances are widely admired companies such as General Electric‚ Microsoft‚ British Airways‚ Hewlett-Packard‚ Coca-Cola and Disney spring to mind. Yet what elevates these and other companies
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published an article in their April issue which was considered insensitive in relation to the MAS crisis of the missing aircraft MH370. However‚ it was resolved quickly by AirAsia whereby they justified their actions‚ made a public apology and immediately removed the month’s issue after receiving negative public feedback. This shows that AirAsia’s Public Relations prioritizes the opinions and concerns of their customers and the public community. In addition‚ they reacted in favor of the community by removing
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Integrated Marketing Communication: Advertising‚ Sales‚ Promotion‚ and Public Relations Chapter 12 Road Map: Previewing the Concepts • Discuss the process and advantages of integrated marketing communications. • Define the five promotion tools and discuss the factors that must be considered in shaping the overall promotion mix. • Describe and discuss the major decisions involved in developing an advertising program. 12 - 2 Road Map: Previewing the Concepts • Explain how sales promotion campaigns
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Chapter 18 of the textbook “Think: Public Relations” covers three areas in the field of public relations: nonprofit‚ health‚ and education (Wilcox 369-387). This paper will examine the organization Matthew 25 Ministries as a case study under the umbrella of this chapter of the aforementioned textbook. Matthew 25 Ministries is a successful Cincinnati-based nonprofit that does a lot of work to help their local and worldwide community‚ and especially the poorest of poor. Just as with every organization
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