Nama Perusahaan : Adidas Bidang : Penyedia sepatu‚ pakaian serta beragam aksesori pelengkapan olahraga Visi : To be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. Misi 1) We are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product we bring to market. 2) We are consumer focused and therefore we continuously improve the quality‚ look‚ feel
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Adidas is a multinational corporation that designs and manufactures sports shoes‚ clothing and accessories. The company was founded by Adolf Dassler in 1948. (His older brother Rudolf later established Puma‚ which was the early rival of Adidas.) Registered in 1949‚ Adidas is currently based in Herzogenaurach‚ Germany. [1] It is incorrectly believed that Adidas stands for "All Day I Dream About Sports". Actually‚ Adidas was named for its founder‚ Adolf "Adi" Dassler. The company’s clothing and shoes
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sport companies for Nike and Adidas. Introduction My area of study for this project would be more on comparing the performances for Nike and Adidas for the past 5 years. In this project I would explain the performance such as growth in profits‚ revenues‚ market share‚ the company employers and employees‚ size of the market share‚ steps for increasing the social performance‚ products performance‚ dividends per share‚ assets and the company investment. Nike and Adidas and have been the top two leading
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Jackie Smith April 30‚ 2010 Executive Summary Adidas has been around since 1924 and has grown to be one of the top companies in providing a variety of high quality products to consumers interested in sports. It is currently the number two brand in the sporting goods industry‚ trailing its main competitor Nike. Adidas has a strong focus on both performance and style‚ as opposed to Nike’s more pure performance emphasis. Adidas is currently surviving in its market but has many barr
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Reebok’s Goals Reebok’s goal should be to maximize profits‚ while taking into account the production costs‚ the revenue it can get from a sale‚ inventory holding costs and salvage value of the excess jerseys. This is because although Reebok may want to minimize inventory‚ it needs to consider the impact such an action will have on the service level and its profitability. A low inventory may mean lower holding costs and lower risks of having excessive dressed jerseys after the end of season‚ which
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Adidas is one of the largest companies in the industry of Sports clothing and accessories and is based in Germany. Adidas sponsors many different sports‚ sponsors various sport events and famous people like Lionel Messi. Apart from sportswear Adidas also produce other products like bags‚ shirts‚ watches‚ eyewear‚ clothes‚ deodorants‚ perfumes‚ aftershaves‚ lotions and shower gels. The current global marketing strategy for Adidas is: “Adidas is all in.” The motto means that Adidas has the aim to tie
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Prudential Insurance Company for $1 billion in cash and debt. The merger created the biggest healthcare company in the United States with 22.4 million customers (Freudenheim). In July of the same year‚ Aetna had just purchased NYLCare from New York Life Insurance to become the fourth largest managed-care company‚ and it was still in the process of integrating (3-99 CV 398-H). The Prudential Health Care merger was the second big merger for Aetna that year. However‚ Prudential Life Insurance‚ wanting
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Adidas athletic shoes 1. General History The global footwear market is a growing market with an increase in consumer demand based on globally increasing consumer incomes. The sports footwear market is significantly characterized by the high speed of innovation‚ which forces the companies to invest more in development initiatives. At the same time the companies are trying to reduce costs through decreasing supplier prices in order to stay competitive. Looking forward‚ the footwear market
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was formed after the European Commission had approved a merger between French Air France and Dutch KLM. A merger of this dimension certainly has major influences on the economy. This paper will give an insight on the incidents of this instance‚ the economic consequences and it will deal with the question whether the European Commission’s decision was reasonable. First of all the two firms will be introduced and an overview about the merger will be provided. After that some basic economic concepts
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acquisition of Adidas by French financier Robert Louis-Dreyfus in 1993 has been the beginning of a big brand name; Adidas has expanded its product line and absorbed other sports-gear makers. It closed a $3.8 billion acquisition of competitor Reebok International Ltd. Adidas planned maintain the Reebok line and promote it globally along side with the Adidas brand. Adidas during 2006 made a decision to purchase Reebok and though they purchase another shoe company business did not flourish. Adidas had to
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