Introduction On August 03‚ 2005‚ Adidas-Salomon AG (Adidas)‚ Germany’s largest sporting goods maker announced acquisition of the US-based Reebok International Limited (Reebok) for $3.8 billion. The share prices of both the companies recorded an increase on the day of the announcement of the deal. The share price of Adidas increased by 7.4% from €147.52 on August 02‚ 2005 to €158.45 on August 03‚ 2005 on the Frankfurt stock exchange‚ while Reebok’s share price at the New York Stock Exchange rose
Premium Adidas Reebok Brand
Nike vs. Adidas Deonnah Carolus Consumer Behavior – 3310 Nike‚ founded January 25‚ 1964‚ is one of the world’s best known and popular brands. Created by Bill Bowerman and Phil Knight‚ Nike has become one of the world’s largest athletic apparel suppliers and today markets it product under its own brand name which includes Nike Pro‚ Nike Golf‚ Nike Skateboarding and the infamous Nike Air Jordan. At the end of 2012 the company had an estimated net worth of $15.9 Billion had over
Premium Nike, Inc. Adidas Psychographic
the market for over 5 decades now. Adidas is a multinational corporation that designs and manufacturers sports attire‚ accessories and footwear. Besides footwear Adidas also produces bags‚ shirts‚ jerseys watches and eyewear. Adidas is the largest sportswear manufacturer in Europe and second largest around the globe. Adidas was founded in 1948 by Adolf Dassler. Adolf is related to Rudolph the owner of Puma and now they are rivals in Germany. Puma and Adidas entered a fierce rivalry after World
Premium Nike, Inc. Athletic shoe
Castparts are the only Fortune 500 companies headquartered in the state of Oregon‚ according to The Oregonian. HISTORY OF NIKE The company ’s clothing and shoe designs typically feature three parallel bars‚ and the same motif is incorporated into Adidas ’s current official logo. The company revenue for 2008 was listed at €10.799 billion and the 2007 figure was listed at €10.299 billion‚ or about US$15.6 billion. History 1949-2005 Due to the death of Adolf’s son (Horst Dassler)‚ the Company was
Premium Adidas Nike, Inc.
Adidas: Underestimating Competitors 1. Adidas didn’t anticipate the recreational boom of the aerobic in the 70’s when Americans were increasingly concerned with physical fitness after have been read some books about it. 2. Adidas was born by two German’s brothers‚ Rudolf and Adolf (or “Adi”) Dassler. Adi was the innovator and Rudolf the marketer who the his brother’s creations. After a failing out between them in 1949‚ Rudolf took one-half the equipment and left his brother. He created
Premium Logo Cold War Puma AG
------------------------------------------------- Adidas Background Adidas AG is German manufacturer of sporting goods and parent company of Adidas group that consists of the Reebok sportswear company‚ TaylorMade-Adidas golf company and Rockport. Based in Herzogenaurach‚ Germany‚ Adidas is the leading sportswear manufacturer in Europe and the world’s second largest sporting goods manufacturer. Adidas has two sub-brands namely Adidas Sports Performance and Adidas Sports Style. Adidas Sports Performance aims to
Premium Adidas
32 ADIDAS INDIA MARKETING PRIVATE LIMITED Background adidas was founded by Adi Dassler in 1948. It remained a family firm till 1988‚ when it was transformed into a corporation.The adidas Group is the world’s second-largest sporting goods company and had net sales of US$ 7.74 billion in 2004. adidas’ product range includes shoes‚ apparel and accessories for basketball‚ golf‚ soccer‚ fitness and training.The company has over 14‚000 employees‚ 110 subsidiaries and sources from 840 factories across
Premium Adidas
101 November 9‚ 2012 Nike vs. Adidas Nike and Adidas are two of the most popular sporting attires out in the clothing and equipment market. Both Nike and Adidas offer people and athletes a broad selection of great apparel and athletic equipment. The purpose of this essay is to compare and contrast Nike and Adidas companies in terms of headquarters‚ market focus‚ sponsorships‚ marketing‚ advertising‚ price‚ product‚ and its production. Both Nike and Adidas are sportswear companies whose products
Premium Nike, Inc.
Nama Perusahaan : Adidas Bidang : Penyedia sepatu‚ pakaian serta beragam aksesori pelengkapan olahraga Visi : To be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. Misi 1) We are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product we bring to market. 2) We are consumer focused and therefore we continuously improve the quality‚ look‚ feel
Premium Adidas Reebok
Executive Summary: Adidas was the dominating manufacturer of sporting goods. It achieved this success by developing cleated shoes for the soccer and track and field sports. The landscape of the sporting goods industry has changes‚ but Adidas has not changed with it. Sporting good textiles and footwear have become popular with younger individuals as a substitute for casual wear. Soccer and track and field sports are no longer the mainstream sports. These sports have been replaced in market share
Premium Athletic shoe Marketing Adidas