"Adidas strategic business plan" Essays and Research Papers

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    STRATEGIC BUSINESS PLAN Daniel Patrick Carl Ross Premtim Kryeziu Jhad Hindi Table of Contents Executive Summary 3 Introduction to Adidas 3 Mission Statement 4 Corporate Vision 5 Management Structure 5 Executive Board 5 Members of the Executive Board 5 Supervisory Board 7 Members of the Supervisory Board 7 Committees of the Supervisory Board 11 Organizational Flowchart 13 Issues facing the organization 14 Six Forces Analysis 14 Rivalries: 14 Substitutes: 14 New Entrants: 14 Customers

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    Adidas Strategic Management

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    ADIDAS STRATEGIC MANAGEMENT OBJECTIVES: To identify the main strategic issues facing Adidas in maintaining their current global competitive position. To evaluate potential strategic options that Adidas should consider in order to sustain and develop their global competitive positioning. To discuss the implications of these options for the strategic management decisions of the company. To make appropriate recommendations for the future. Summary: This report sets out the different aspects

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    Strategic Business Plan

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    [pic] [pic] December 9‚ 2012 Strategic Plan - Famous Race Car Driver Cherie Storms A00791248 [pic][pic] TABLE OF CONTENTS 1. INTRODUCTION 2. EXECUTIVE SUMMARY 3. VISION & MISSION STATEMENT 4. ENVIRONMENTAL SCAN i. Demographic/Psychographic ii. Socio-Cultural iii. Political/Legal iv. Economic v. Technology vi. Global 4. SWOT Analysis 5. PORTER’S 5 Forces Model of Industry Competition 6. TIME

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    Adidas Business

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    * Adidas is a German sports clothing manufacturer which mainly sells footwear as well as bags‚ shirts‚ watches‚ eyewear goods. It was founded in 1948 by Adolf Dassler in Herzogenaurach‚ Germany and it is the second biggest manufacturer in the world. Its logo has three stripes with the word Adidas underneath. The company decided to hire UPS Supply Chain Solutions to increase its sales. * To keep in line with the fast growth‚ the company’s North American corporate unit‚ "adidas America"‚ hired

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    Adidas Marketing Plan

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    acquisition of Adidas by French financier Robert Louis-Dreyfus in 1993 has been the beginning of a big brand name; Adidas has expanded its product line and absorbed other sports-gear makers. It closed a $3.8 billion acquisition of competitor Reebok International Ltd. Adidas planned maintain the Reebok line and promote it globally along side with the Adidas brand. Adidas during 2006 made a decision to purchase Reebok and though they purchase another shoe company business did not flourish. Adidas had to

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    Adidas Marketing Plan

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    currency-neutral basis Net income attributable to shareholders up 38% to € 289 million adidas Group increases full year guidance • • • • • Comparable Retail store sales grow 9% currency-neutral TaylorMade-adidas Golf sales increase 32% currency-neutral Operating margin up 1.1 percentage points despite gross margin decline Net borrowings down 30% to € 640 million at quarter-end Inventory growth moderates to 13% currency-neutral adidas Group currency-neutral sales increase 14% in the first quarter of 2012 In

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    Adidas Marketing Plan

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    Jackie
Smith 
 April
30‚
2010
 Executive
Summary
 
 Adidas
has
been
around
since
1924
and
has
grown
to
be
one
of
the
top
companies
in
 providing
a
variety
of
high
quality
products
to
consumers
interested
in
sports.
It
is
 currently
the
number
two
brand
in
the
sporting
goods
industry‚
trailing
its
main
 competitor
Nike.
Adidas
has
a
strong
focus
on
both
performance
and
style‚
as
opposed
to
 Nike’s
more
pure
performance
emphasis.
Adidas
is
currently
surviving
in
its
market
but
 has
many
barr

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    Final Strategic Business Plan BUS/475 Integrated Business Topics Crib Sheet Individual Final Strategic Business Plan Paper and Oral Presentation | Resources: Vision‚ Mission‚ Values‚ SWOTT Analysis‚ Synopsis Analysis‚ Balanced Scorecard‚ and an Oral Communication Plan for your presentation.Write a 1‚500 to 2‚100 word section for your strategic business plan in which you add your strategies and tactics to implement and realize your strategic objectives‚ measures‚ and targets. Include marketing

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    Adidas Future Plan

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    32 ADIDAS INDIA MARKETING PRIVATE LIMITED Background adidas was founded by Adi Dassler in 1948. It remained a family firm till 1988‚ when it was transformed into a corporation.The adidas Group is the world’s second-largest sporting goods company and had net sales of US$ 7.74 billion in 2004. adidas’ product range includes shoes‚ apparel and accessories for basketball‚ golf‚ soccer‚ fitness and training.The company has over 14‚000 employees‚ 110 subsidiaries and sources from 840 factories across

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    Strategic Analysis of Adidas AG Table of Contents Sections | | Pages | Ⅰ. | Introduction | 3 | Ⅱ. | Suitability Evaluation | | | 1. Strategic Position | 3 | | 1.1 Competitive characteristic | 3 | | 1.11 Five Forces Framework | 3 | | 1.2 Strategic capabilities | 5 | | 1.21 Dynamic Capabilities | 5 | | 1.22 VRIN | 5 | | 1.3 Vertical Integration | 6 | | 2. Strategic options | 7 | | 2.1 Market development | 7 | | 2.11 Market Driver | 7 | | 2.12 Competitive

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