retailers of NIKE/ADIDAS and prepare a brief summary report of: a) Typical customer profile/demographic profile of the products of NIKE/ADIDAS shoes. b) Acceptance levels of the 2 brands in the consumers of your city. c) Consumer feedback for improvement‚ if any‚ of NIKE/ADIDAS. Ans: The Finally report After visit of Six Outlets of Nike & Adidas: Introduction: As we know that both the brands NIKE and ADIDAS are having a very good reputed brands in the market and
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Adidas: Underestimating Competitors 1. Adidas didn’t anticipate the recreational boom of the aerobic in the 70’s when Americans were increasingly concerned with physical fitness after have been read some books about it. 2. Adidas was born by two German’s brothers‚ Rudolf and Adolf (or “Adi”) Dassler. Adi was the innovator and Rudolf the marketer who the his brother’s creations. After a failing out between them in 1949‚ Rudolf took one-half the equipment and left his brother. He created
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Organizational Design of Adidas In this chapter‚ we have reviewed the Organizational Structure and Culture of Adidas. Though Adidas-Salomon is a company‚ which is in the business of manufacturing and marketing a wide range of products‚ the emphasis of our study is on the footwear business (core business) of Adidas. A Review on the Organizational Structure of Adidas The Head Quarter of Adidas-Salomon is situated in a small town named Herzogenaurach in Germany. This head office only manages the support
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The purpose of this case assignment is to evaluate Adidas’ new promotional campaign and identify the key factors affecting its success. Promotion serves as one of the fundamental tenets in marketing mix. Promotion is the communication of information by a seller to influence the attitudes and behaviors of potential buyers.1 (Christ). Advertising‚ sales promotion‚ and public relations comprises promotion which are used to target specific buyers.2 These three aspects of promotion work together to
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analysis for Adidas 1. For more than 80 years Adidas Group is involved in world of sport at every level. Specifically‚ providing sport people with footwear‚ clothing and great range of accessories. In addition it has a big portfolio of products which are available everywhere in the world. Company concentrates its strategy on strengthening their brands and products in order to improve competitiveness and financial performance. Their portfolio includes such brands as: Adidas - Footwear‚ apparel
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(Strengths) 1. 2. 3. 4. 5. Adidas is a globally know brand name. Produce a high quality products. International Brand awareness and recognition. Popular for sports footwear‚ clothing and accessories. Adidas is the biggest brand in the sport market‚ so it enjoys long term relations with the Olympics‚ FIFA World Cup etc. 6. Diversity and variety in products offered. 7. Adidas is known for its innovative and functional designs. 8. The electronic communication of Adidas is well developed. Its website
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Nike versus Adidas As companies decided to dip into new markets‚ they develop a marketing plan‚ review external and internal contingencies and complete a SWOT analysis on their organization and competitors. Adidas is one of those companies that have completed this task as it prepares to fight against Nike to become the number one company in the market for footwear and sports apparel. With Adidas and Nike being in the same market they have similar external contingencies‚ yet different views
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Analysis Strengths 1. Established brand name – this means that Adidas has already built up a good reputation and it has a large market share within its industry. 2. Good retail links – Adidas has established good links with shops and outlets‚ which sell Adidas’s products. 3. Established worldwide distribution network – this means that Adidas’s products are shipped to a large number of countries. 4. Famous sports stars advertising products – Adidas has a series of football superstars who
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as its own brand as well as‚ Nike Pro‚ Nike Air Jordan‚Nike skateboarding and many more. Nike sponsors many high-profile athletes and sports around the world such as basketball‚ cricket‚ etc. Nike is recognized for their “just do it” logo.Nike has been in the market for over 5 decades now. Adidas is a multinational corporation that designs and manufacturers sports attire‚ accessories and footwear. Besides footwear Adidas also produces bags‚ shirts‚ jerseys watches and eyewear. Adidas is the largest
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1924 by the brothers Adolf and Rudolf Dassler. They first named the brand "Dassler Shoes" that started getting popular thanks to sponsored athletes in the Olympics. In 1948‚ though‚ Rudolf decides to start its own company named Puma. That’s when‚ in 1949‚ Adolf comes up with the three stripes and changes his company’s name to Adidas whereby the word ‘Adi’ from his nickname and ’Das’ from Dassler. Adidas was the leading brand among athletes community when‚ in 1978‚ Adolf Dassler passed and his
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