Topic One: The Marketing Environment 1. What is meant by the term marketing environment? The marketing environment consists of the actors and forces that affect a company’s capability to operate effectively in providing products and services to its customers. It is useful to classify these forces into the micro-environment (customers‚ competitors‚ distributors and suppliers) and the macro-environment (political and legal‚ economic‚ social/cultural‚ technological‚ environmental‚ legal forces). These
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MICRO ENVIRONMENT includes the following factors. 1.SUPPLIERS : Suppliers are those people who are responsible for supplying necessary inputs to the organization and ensure the smooth flow of production. 2.COMPETITORS : Competitors can be called the close rivals and in order to survive the competition one has to keep a close look in the market and formulate its policies and strategies as such to face the competition. 3.MARKETING INTERMEDIARIES : Marketing intermediaries aid the company in promoting
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proactive to the constantly changing dynamics of the business environment within which any organization operates. It is widely recognized at the start of the twenty-first century that the pace of change is accelerating around the world as the globalization of economies forces businesses to respond. Figure 2.1‚ representing the systematic marketing process has‚ at the start of the process‚ an appreciation of the external business environment on which all strategy and subsequent marketing decisions
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Technological Environment means forces that create new technologies‚ creating new product and market opportunities (81) Technological environment: trends and developments in the technological field that might: (a) improve production; (b) create new product opportunities;(c) render existing products obsolete; (d) change the ways in which goods and services are marketed; or (e) change the profile of customers’ needs and wants. A technology offered by telephone carriers that allows for the rapid transfer
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Dangers within the Environment are affecting our health to means that we wouldn’t believe. We destroy our planets ozone that affects and causes global warming. The pesticides‚ mercury and carbon dioxide that we release into the environment cause so many health problems to use and our children. It actually affects our children’s health more than it does to use. How can we do this to our environment knowing that it affects our health more and more. Dangers with in our Environment The dangers within
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MARKET ENVIRONMENT ________________________________________ • Before we start with marketing environment it is important to know what a market is and how can marketing be defined as. MARKET • A market is any structure that allows buyers and sellers to exchange any type of goods‚ services and information. • The market facilitates trade and enables the distribution and allocation of resources in a society. • Markets allow any tradable item to be evaluated and priced. A market emerges more
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Organizational Environment Organizational Environment: those forces outside its boundaries that can impact it. Forces can change over time and are made up of Opportunities and Threats. (7) The Organizational environment refers to the forces that can make an impact. Forces made up opportunities and threats. Organizations do not exist in isolation. It works with the overall environment. Scholars have divided these environmental factors into two main parts as. Internal Environment External Environment
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Maladaptive resource management in prior and present societies The situation with the Vikings on Greenland gives a good example of this. Trading walrus ivory with Europeans was an important part of the Economy. The iron was important for the Vikings in fighting against the Inuit people. The Europeans essentially started to trade for elephant ivory instead. There were good growing conditions in some western parts of Greenland in the summers and they lived off animal products‚ i.e. pastoralists. During
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Reyes‚ Karlotte Mildred H. CPE 1 The Learning Environment The core business of schools is to provide students with a rich learning environment that is open‚ respectful‚ caring and safe. This ideal learning environment optimises wellbeing. It reflects a positive school ethos that makes the school an exciting‚ stimulating and welcoming place. Schools do this by: developing and communicating an explicit commitment to wellbeing acknowledging individual differences and providing opportunities
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Introduction: Frequent introduction of new products or using of first-class technology is no longer a kind of success for a company or corporation in current business environment. Companies have realized that they must also seek sustaining competitive advantage from the effective management of human resources. That means Human resource managements (HRM) has increasingly been recognized as a critical segment of international business operations (Hertog‚ 2010). Moreover‚ the more rapid pace of internationalization
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