Case 3-4 Marketing to the Bottom of the Pyramid Central Issues The concept of the Bottom of the Pyramid (BOP) market was originally developed by C.K. Prahalad in “The Fortune at the Bottom of the Pyramid” to highlight a large potential market made up of a large segment of the world’s population that has‚ until recently‚ been an ignored market segment among multinational companies. In an age of increasing global competition and near-saturation for some products in more mature markets‚ this
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Nonviolent methods are better way of training children As we know‚ physical punishment has always been an effective way for training animals. Once they become wild‚ flinging the whip is what we do to make them being well-behaved. However‚ does it work for training children? Are their behaviors all get better and better after that? In my point of view‚ I strongly object parents who admire that physical punishment is the best way to teach and train their own children. Although the pain of body
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Giza‚ where the sphinx is majestically perched and three great pyramids adorn the horizon‚ is well known through the realm of Egyptian history and in people’s mind in a general sense. When students and researchers are shown one picture of these great monuments‚ it sparks a response saying “Hey‚ that’s Egypt!”. However‚ there is more to Giza than the sphinx and the pyramids. People lived there and built the entire thing. They are normally the forgotten ones. Fortunately‚ there are two men named Mark
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Question 1: Shelter The Great Pyramid‚ Khufu was a symbol of homage to the body that dwelled inside. Khufu rises four hundred and eighty one feet above the ground and covers thirteen acres of land. The higher the tomb the better chance they would get to connect their Sun God to the Earth or the afterlife to the living presence. The length of the pyramid was originally set at seven hundred and fifty four feet‚ however hundreds of years of human and natural damage has left it at seven hundred and
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Training Evaluation and the Transfer of Training Genoveva Gonzalez-Jaquez MAN4350 370187 September 22‚ 2012 Professor Willie R. Williams ABSTRACT After companies determine through their HR departments that their employees need training to strengthen or acquire certain knowledge‚ attitudes and skills inherent in the successful development of a particular job‚ the next step would be to determine what type of training is better suited to the needs of the company. In addition‚ they should determine
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past experience‚ and‚ therefore‚ by the establishment of a perceptual set. It is based on an experiment conducted by Bugelski and Alampay (1961). It was hypothesized that interpretation of an ambiguous stimuli that can be perceived as either a rat or a human face will be influenced by the context under which they view the figure and their past experience with other figures. That is they will be influenced by their perceptual set. The results from this study supported the hypothesis with the
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in this Super Earth‚ considered themselves as Super-Earthlings‚ have been able to withhold a proper government and society in their planet. They live in a civilization with their own cultural elements which differs from an Earthling’s proper culture. The cultural elements I had learned from class can be seen from my culture I’ve created; as can be seen I’ll further explain the topics of their non-material and material culture‚ social norms and values‚ and sub and counter culture. The Super-Earthlings
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HIPPARCHUS (c 190 – c120 BC) Hipparchus was a Greek astronomer‚ mathematician and geographer. Surprisingly little is known about his early life. He was most certainly born in Nicaea‚ Bithynia‚ (which is now known as Iznik in Turkey)‚ around 190 BC. Most of what we do about him comes from the books of other scholars who came after him‚ such as Ptolemy and Strabo. It seems likely that Hipparchus studied in Alexandria but spent his later life in Rhodes. Strabo‚ another Greek geographer writing about
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A Zara - What did we learn? The case examines Zara‚ or its parent Inditex‚ that has established a super quick response value chain system. Traditional apparel value chains take months before a fashion season begins‚ but Zara is able to observe what is hot (and what is not selling) and responds quickly on the up-to-date fashion trends. As a result of Zara’s outstanding results‚ Inditex has expanded into 40 countries by 2001. • A quick comparison (see Class PowerPoints for financial
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The Privatization of Rhône-Poulenc‚ 1993 Every government is subject to political pressure and finding a consensus between political and financial aims is difficult. In practice‚ some choices may not further the company ’s long-term development. Regarding the main goals of the French government‚ the privatization of Rhône-Poulenc (RP) is supposed to raise funds (essential to cut budget deficit) and decrease new government participation in the French economy. Through privatization the
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