12 Distribution Channels and Logistics Management 12.1 The nature of distribution channels Why are marketing intermediaries used? Why use intermediaries? Means giving up some control over how and to whom products are sold – They are used because they have greater efficiency in making goods available to target markets – Contacts‚ experience‚ specialization‚ scale of operation – N-to-M direct selling‚ N-to-1 + 1-to-M through channel – Producers make narrow assortments in large quantities
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ASSIGNMENT 1 FOR DLM 1/8/2012 1. For each of the three scenarios below‚ categorize the demand for bulk-breaking‚ spatial convenience‚ waiting/delivery time‚ and assortment/variety as "High‚" "Medium‚" or "Low." In each case‚ explain your answers. a. A woman in an emerging-market country of Southeast Asia wishes to buy some cosmetics for herself. She has never done so before‚ and is not entirely sure of on what occasions she will wear the cosmetics. She does not live near a big city
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PAMANTASAN NG LUNGSOD NG MAYNILA GRADUATE SCHOOL OF MANAGEMENT TOP EXECUTIVE PROGRAM PERSONNEL AND INDUSTRIAL RELATIONS REACTOR – No reporter – Monica Adolfo TOPIC -4 DEVELOPMENT SUBMITTED BY: KAREN B. GATMEN SUBMMITTED TO: COMM. JOSE WALDEMAR VALMORES SUMMARY HUMAN RESOURCE DEVELOPMENT An integral part of Human Resource Management’s function is the development of the most important resource which is staff‚ employee‚ and people. The responsibility
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This spreadsheet package will help you implement the principles in Achieving Effective Inventory Management. Completely updated and expanded‚ this third edition of the spreadsheets features the newly designed Inventory Performance Simulator‚ which combines the analysis performed by several of the previous spreadsheets. The spreadsheet package includes a CD-ROM‚ sample print-outs and detailed instructions for use. You’ll find the following easy-to-use spreadsheets: Spreadsheet 1: The Inventory
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“Back to Basics.” It’s a look into how excellence in the core logistics and supply chain activities leads to overall business success. The articles in this seven-part series are written by educators from the University of Tennessee. Pictured: Wendy L. Tate‚ Assistant Professor of Logistics‚ Department of Marketing and Logistics‚ University of Tennessee. By Wendy L. Tate‚ Assistant Professor of Logistics‚ Department of Marketing and Logistics‚ University of Tennessee October 21‚ 2010 Globalization
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SEEM 5800 / ECLT 5730 Logistics Management Written Case Assignment YUE YUEN INDUSTRIAL (HOLDINGS) LIMITED (B): SITE SELECTION Due date: 6th March‚ 2012 This assignment is due at the beginning of class. No late assignments accepted. You may work in a group of 4 to 6 people and hand in one report for the group. You should discuss this case only with your partners. We have included a note on Suggested Format for Case Reports. Your report should be organised similarly; succinct and clear writing will
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The Role of Logistics in the Organization Logistics is critical to the success of every organization. Once considered an important behind-the-scenes operational activity‚ logistics is now recognized as a strategic tool for creating customer value and loyalty. Companies like Wal-Mart‚Coca Cola‚and Nike attribute a great deal of their success to their global logistics systems. They realise that integrating activities within the organization and across the logistics pipeline‚ building strong relationships
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Albert Heijn Logistics My name is Charlotte den Heijer and I would like to tell you something about the logistic process of Albert heijn. During my presentation‚ I wouldn’t like if you ask me some questions but if a question pops into your head you can ask it after my presentation. I chose to tell something about this‚ because I work at Albert Heijn in Heemskerk. I told the boss of the supermarket where I work that I had to do an English presentation on the logistics of Albert Heijn. She told
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THIỆU VỀ CHỈ TIÊU LPI Phần 1: LOGISTICS & TẦM QUAN TRỌNG CỦA LOGISTICS: 1. Logistics: “Logistics là quá trình tối ưu hóa về địa điểm và thời điểm‚ vận chuyển và dự trữ nguồn tài nguyên từ điểm đầu tiên của chuỗi cung ứng qua các khâu sản xuất phân phối cho đến tay người tiêu dùng cuối cùng‚ thông qua hàng loạt các hoạt động kinh tế. (GS.TS Đoàn Thị Hồng Vân Quản trị Logistics – NXB Thống kê 2006). 2. Tầm quan trọng của Logistics trên thế giới: Hệ thống Logistics góp một phần hỗ trợ cho sự phát
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Abstract Logistics is the management of the flow of goods‚ information and other resources‚ including energy and people‚ between the point of origin and the point of consumption in order to meet the requirements of consumers. Logistics involve the integration of information‚ transportation‚ inventory‚ warehousing‚ material-handling‚ and packaging.. Table of contents Abstract Table of contents Introduction
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