E-marketing: Int. mrkting has been described as achieving marketing objectives thru applying digital tech. E-marketing focuses on how the internet can be used to achieve the process: identifying: how can the int be used for mrkting research to find out cust. Need and wants Anticipating: the demand for digital service is key to governing the resource allocation to e-bus. Satisfying: a key issue for e-marketing is how to achieve cust. Satifaction thru electronic channel SOSTAC approach Situation: where
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SUPPLY CHAIN AND LOGISTICS IN THAILAND Abstract Supply chain and Logistics management has become an emergent strategy for a developing country‚ like Thailand‚ in this new economy. Low labour cost – as a competitive advantage factor - is no longer sufficient for surviving under this high pressure and competitive economy. However‚ at the time that the concept plays a key role in Thailand industry and a number of researches have been conducted‚ all the knowledge in the field are still not effectively
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is provided by the APICS Dictionary when it defines SCM as the "design‚ planning‚ execution‚ control‚ and monitoring of supply chain activities with the objective of creating net value‚ building a competitive infrastructure‚ leveraging worldwide logistics‚ synchronizing supply with demand and measuring performance globally." Contents [hide] * 1 Origin of the term and definitions * 2 Problems addressed * 3 Activities/functions * 3.1 Strategic level * 3.2 Tactical level * 3
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The advantages and disadvantages of multimedia There are a couple of advantages and disadvantages to using multimedia in communication. I’m only going to a list a few important ones below. If you are interested to know more‚ visit one of the given websites by just following the links. Advantages: • It is very user-friendly. It doesn’t take much energy out of the user‚ in the sense that you can sit and watch the presentation‚ you can read the text and hear the audio. • It is multi sensorial
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Introduction Development of Logistics Industry in China Development trend of China’s logistics industry More competitions in further from the foreign investment and private enterprise in China The Corning of the integration Storm in China Conclusion Reference Introduction With China’s entering WTO and the coming of the economic globalization‚ modern logistics has stepped into a far increased stage. In 2003‚ the logistics in China occupied RMB 240 billion
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Yogesh Nimje PGDM‚ 2nd year Roll No. 2011015 Spl: Operations Reverse Logistics in Automotive Industry The review of literature:- Various studies are done in the reverse logistics and factors considered in these studies such as barriers‚ challenges‚ environmental issues faced by the logistics and supply chain industry. Reverse logistics has been defined as ‘The process of planning‚ implementing‚ and controlling the efficient‚ cost effective flow of raw materials‚ in-process inventory‚
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that has brought about a substantial increase in international trade‚ both import and export‚ which in turn has led to a surge in demand for various logistical services including third party logistics (3PL). The objective of this assignment is to explore the following areas: A look at third party logistics (3PL) in the context of the supply chain The development of 3PLs over time Activities and functions outsourced to‚ and performed by 3PLs How business add value to their goods and services by
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CHAPTER 8 Distribution Channels and Logistics Management Objective: examining the nature and role of the channels in attracting and satisfying customers The Nature of Distribution Channels • Distribution channels are intermediaries used by the producers to bring their products to the market. • Why? Because the use of intermediaries bring greater efficiency in making goods available to target markets. In other words‚ they match the supply with the demand. • Most important benefit of using intermediaries
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E-Contracts and E-Signatures I. Forming Contracts Online Disputes arising from contracts entered into online concern the terms and assent to those terms. A. Online Offers Terms should be conspicuous and clearly spelled out. On a Web site‚ this can be done with a link to a separate page that contains the details. The text lists subjects that might be covered‚ including remedies‚ dispute settlement‚ payment‚ taxes‚ refund and return policies‚ disclaimers‚ and privacy
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Executive Summary In today’s rapidly changing business environment‚ ever-greater demands are being placed on business on every industry‚ such as to provide products and services quicker‚ with greater added value‚ to the correct location‚ with no relevant inventory position‚ etc. However‚ customers are more sophisticated by wanting more quality‚ design‚ innovation‚ choice‚ convenience and service‚ and they want to spend less money‚ effort‚ time and risk. Hence‚ every business has to deal with highly
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