* Discuss the influence of globalization and localization when it comes to marketing brands. Modern business imperatives dictate that companies adopt a strategy of marketing both locally and globally if they have to compete or capture a significant portion of the market. The concept of global village means that the global market is shrinking and barriers that used to be impenetrable are breaking down allowing for businesses to market their brands out of their traditional market strongholds. The
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1- Innovation is important because it allows differentiation from competitors‚ manufacturing is easier and more flexible‚ the bar for competition is raised‚ and there is greater market segmentation. 2- Some advantages of technological innovation are: a wider range of products and services can be delivered to people‚ GDP has increased‚ people can communicate in every part of the world‚ the production of food has become more efficient‚ and it has yield medical treatments to improve medical conditions
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The measurement choice does matter. 1.Globalization further widens the gap between the rich and the poor. Globalization increases inequality within a country. 2. Globalization increases market sensitivity. Because Each actor in the international system is tied together more closely and in numerous ways. 3.Globalization undermines social welfare programs. and toward export sectors and other profit-yielding enterprises. 4.Globalization accelerates the "race to the bottom". Multinational companies
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Q1. Discuss the advantages and disadvantages of standardization strategies and adaptation strategies in a global environment. Standardization is the process by which a company makes it methods‚ especially its production processes‚ uniform/identical throughout its organization. Whereas for adaptation‚ a company would change their methods such as the price‚ promotion‚ packaging and/or the product itself in order to fit the needs and preferences of the market or a particular country. Adaptation occurs
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Competitive advantage to Corporate strategy. A diversified company has 2 levels of strategy: 1. Business unit (competitive): how to create competitive advantage in each business? 2. Corporate (companywide): concerns two different questions: what businesses the corporation should be in and how the corporate office should manage the array of business units? Most corporate strategies have dissipated instead of created shareholder value. Now we have to rethink to corporate strategy according
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I. Statement of the Problem What marketing strategy is needed to have a competitive advantage for Ford Motor Company? II. Background of the Problem Henry Ford founded the Ford Motor Company in 1903. It was one of the world’s most profitable corporations. In recent years however‚ Ford have not fared well because of the recession and maybe their consumers were not satisfied. In 2009‚ Ford faced declining sales of 23.4 percent‚ a change in leadership and a great possibility that it would have
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strategic management is used to refer to strategy formulation‚ implementation and evaluation‚ with strategic planning referring only to strategy formulation. The purpose of strategic management is to exploit and create new and different opportunities for tomorrow; long-range planning‚ in contrast‚ tries to optimize for tomorrow the trends of today. Page: 5 102. Which stage in the strategic-management process is most difficult? Explain why. Strategy implementation is the most difficult stage
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NEW GLOBAL STRATEGIES FOR COMPETITIVE ADVANTAGE 1. High intensity domestic competition breeds international success. 2. In the diamond-shaped chart‚ there are key elements of it success is to be sustained: Company strategy (structure and rivalry)‚ factor conditions‚ demand conditions‚ related and supporting industries. 3. The home base shapes a company’s capacity to innovate rapidly in technology and methods and to do so in the proper directions. 4. A global strategy supplements
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Week One Case Assignment Analysis MRKT 5000 Rietta D. Owens Ford Develops a Strategy for Competitive Advantage Case Summary: Ford is the second largest U.S.-based automaker and the fifth-largest in the world based on 2010 vehicle sales. Ford is the eighth-ranked overall American-based company in the 2010 Fortune 500 list‚ based on global revenues in 2009 of $118.3 billion. In 2009‚ Ford faced declining sales of 23.4 percent‚ a change in leadership and a great possibility that it would
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STRATEGIES FOR CREATING AND SUSTAINING COMPETITIVE ADVANTAGE Thomas Friedman (2005) Globalization 1.0 (1492 Globalization 2.0 (1800 Globalization of the Company The Golden Arches Theory..Multinational company Globalization 3.0 (2000 now) Globalization of the Individual The world is on the flat screen The Message Revolution The price of global communication 1800) Globalization of the Country THE ADVANTAGES OF PIONEER HOW NEW IS NEW ? New-to-the-world products
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