Global Marketing Global Edition Warren J. Keegan Mark C. Green Introduction to Global Marketing Chapter 1 Copyright 2013‚ Pearson Education INTRODUCTION • Global vs. “Regular” Marketing - Scope of activities are outside the home-country market Copyright 2013‚ Pearson Education GLOBAL MARKETING • Create value for customers by improving benefits or reducing price – – – – Improve the product Find new distribution channels Create better communications Cut monetary
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could be applied in the sense that there are real short and long-term effects from binge-drinking. However‚ a disadvantage of this appeal is it is easy for students to think that facts don’t apply to them and that somehow they’re an exception to these consequences. Ethos would be the worse received as the audience is not likely to take the appeal of credibility very seriously. An advantage of Ethos is that you could manipulate the use of words in a way that would make them think more
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1 INTRODUCTION TO GLOBAL MARKETING SUMMARY A company that engages in global marketing focuses resources on global market opportunities and threats. Successful global marketers such as Nestle‚ Coca-Cola‚ and Honda use familiar marketing mix elements – the four Ps – to create global marketing programs. Marketing‚ R&D‚ manufacturing‚ and other activities comprise a firm’s value chain; firms configure activities to create superior customer value on a global basis. Global companies also maintain
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Advantage and Disadvantage of AEC 1 Business of Tourism in Thai will grow: Because Thai is the center of the AEC according on geographic then Thailand will be the main hub for travelling though other country 2Economic Growth: more opportunity for each country because of the bigger size of market and free flow of labor and capital 3 Free Trade Area a common external preferential tariff scheme to promote the free flow of goods within ASEAN.[44] The ASEAN Free Trade Area (AFTA) is an agreement
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Advantages and Disadvantages of Computer: Almost every home‚ office‚ or school has a computer of some kind these days. It may seems at first that having a computer brings only benefits‚ but further consideration shows that it also has disadvantages. First of all computers are very useful at school. It helps students to revise for tests or exams and makes subjects more interesting. Pupils can also learn new vocabulary and grammatical structures. Furthermore it allows students to become familiar
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Advantages and Disadvantages of Internet Ten years ago‚ the Internet was practically unheard of by most people. Today‚ the Internet is one of the most powerful tools throughout the world. The Internet is a collection of various services and resources. The Internet’s main components are E-mail and the World Wide Web. Actually‚ there’s a lot more to the Internet than E-mail‚ search engines‚ celebrity web sites‚ up-to-the-second sports scores‚ and chat rooms full of discussions. The Net also ranks
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Porter’s five forces: 5 IKEA SWOT analysis 7 Strengths 7 Weaknesses 7 TASK 2: Develop appropriate global marketing objectives and critically analyse the supporting corporate and business strategies to support the launch of the IKEA brand in India. 7 Hofstede Index 8 Segmentation: 8 Task 3: State and evaluate the appropriate market entry method in India‚ with business case justification as well as the marketing tactics that will support the selected entry mode in the Indian market. 9 Focus on the best
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TNCs growing most rapidly in the 1960s the foundations were laid in the inter-war period‚ notable examples being that of Ford‚ Phillips and Vauxhall. Around 90% of TNCs are based in MEDCs. I will discuss social‚ economic and environmental advantages and disadvantages of TNCs. There is a number of benefits in which TNCs create economically‚ one of the most significant benefit is infrastructure development that is created due to the demands and requirements of the TNCs. This can include the building
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knowledge. Parents or other community members‚ who knew how to do a job necessary for survival‚ passed their knowledge on to the children through direct instruction. Advantages : * Trainees are provided with job experience‚ an invaluable asset for achieving gainful employment. * Trainees are exposed to the numerous advantages that are associated with being employed. They earn an income through a stipend but they also become more familiar with interpersonal relationships‚ networking‚ responsibility
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ADVANTAGES AND DISADVANTAGES OF ADVERTISEMENTS (comparison and contrast essay) Advertising is presentation of some products by means of television‚ newspaper‚ radio‚ billboards‚ magazines‚ internet and films in order to increase their sales. The main objectives of advertising are; increasing the usage of a certain product‚ creating new customers and increasing brand recognition‚ to obtain feedback from customers regarding a certain product and to indicate introduction of new products. However
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