"Advantages and disadvantages of marketing mix" Essays and Research Papers

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    There are many disadvantages of DTCA as there are advantages. Like‚ damaging relationship with their health-care provider‚ misinforming patients‚ overemphasizing drug benefits‚ inappropriate prescribing‚ promotion of new drugs before safety profiles are fully known‚ and most important of all increasing health-care costs. DTCA is often criticized for its potential impact on the patient-provider relationship. Providers often find themselves challenged with increased work and frustration when a patient

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    Marketing Mix of Kfc

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    Kentucky Fried Chicken ‡ Four P¶s of Marketing mix. Introduction ‡ KFC Corporation‚ or KFC‚ founded and also known as Kentucky Fried Chicken‚ is a chain of fast food restaurants based in Louisville‚ Kentucky. KFC is a brand and operating segment‚ called a "concept" of Yum! Brands since 1997 when that company was spun off from PepsiCo. ‡ KFC primarily sells chicken in form of pieces‚ wraps‚ salads and sandwiches. While its primary focus is fried chicken‚ KFC also offers a line of roasted chicken

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    movement had originally started in the 1980 ’s when managers were encouraged to give their workers more involvement in work-related decisions but has now grown into its own controversial topic as 31% of companies define themselves as empowered. Advantages Many companies believe that being in an empowered company will motivate the worker. They believe this because it gives the job content. Researchers have shown that at the individual level and the team level that giving the workers power over themselves

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    Internet while still young in age has grown rapidly‚ spreading to countries world wide and connecting 50 million users. With its popularity‚ it is incumbent upon our society to recognize how the Internet works and to be aware of its advantages as well as disadvantages. While seemingly high tech the Internet concept is rather simple. Computers speak to one another and send information. This is accomplished by sending and receiving electronic impulse‚ and then decoding them into a message. In order

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    Reputation can make or break an individual. It determines how people view one another and it also decides how people treat and react to each other. In Frankenstein by Mary Shelley‚ the monster‚ Victor Frankenstein and Elizabeth Lavenza face struggles with their reputation and how it defines them. Also‚ in Othello by William Shakespeare‚ Iago‚ Othello and Desdemona are presented with similar struggles to the ones the characters in Frankenstein face. The presentation of reputation in both works allows

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    planting materials‚ compensate land shortages and genetic improvement of the plant. [pic][pic][pic][pic]A few of the advantages perceived in the use of biotechnology in agriculture are rapid multiplication of plant species‚ breeding of resistant varieties‚ diagnosis and control of disease in crop and livestock‚ utilization of crop residues and animal waste.  Some of the disadvantages are high cost of research and development‚ endangering biodiversity‚ genetic erosion and lack of access for poor farmers

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    Marketing Mix - Place

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    Place in the Marketing Mix refers to two key areas : - 1. Marketing Channels 2.Physical Distribution & Logistics A marketing channel -  Comprises individuals and organisations that together ensure the flow of products and services from producer to customers. Zero level (direct supply): For example‚ mailorder books / records‚ direct flight bookings‚ internet sales and bookings. One stage channel: Many FMCGs fall into this category‚ for example‚ branded food stuffs‚ clothing‚ DIY products

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    Marketing Mix of Aarong

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    Background Aarong is an enterprise of BRAC and it’s a CSR based handicraft company established in 1978. Today‚ Aarong’s reach has spread beyond Manikganj to the rest of the country. At present Aarong is operating through 9 domestic outlets and one franchised outlet in London. Aarong has more than 488 products in their outlets. They have grown into a thriving international enterprise showcasing ethnic wear to beautiful crafts from silks‚ handloom cotton‚ endi to terracotta‚ bamboo‚ jute and much

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    Pepsi Marketing Mix

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    after-sales services‚ warranties‚ returns‚ etc. Moreover‚ the company’s position‚ as well as marketing strategy in the market‚ can be judged on the basis of its product mix including width‚ length‚ depth and consistency (Proctor‚ 200). Width is the number of lines the firm carries‚ for example Sony has various lines including TV‚ video‚ cameras and laptops. Length is the number of items in the product mix‚ for example Toshibahas different types of TVs and laptops. Depth is the number of variants of

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    Fedex Marketing Mix

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    FedEx Marketing Mix Federal Express is an express transportation company‚ founded in 1973 by Frederick W. Smith. During his college years‚ he recognized that the United States was becoming a service-oriented economy and needed a reliable‚ overnight delivery service company designed to solely transport packages and documents. He wrote a Yale term paper on this idea and received a C. His professor thought it would never work. Fortunately for Frederick Smith‚ he did not take it to heart and ended up

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