Wal-Mart Marketing Bradley Shelburg BUS620 (NAC1202A) Prof. David Kalicharan January 30‚ 2012 Wal-mart Marketing “Wal-Mart Stores Inc‚ the world’s largest retailer‚ wants to be your local neighborhood store” (Kumar‚ 2011). Wal-Mart has launched “My Local Wal-Mart” pages on Facebook for more than three thousand five hundred of its stores. This is one of many current marketing strategies that Wal-Mart currently has in place. This strategy is both a generic and segmented marketing
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“Boondocking” At Wal-Mart Q1: List the stakeholders involved and their influence. Identify any fundamentals of business or capitalism involved. Recreational Vehicle (RV) Park Owners---For example: Ted McAfee. These owners have directly influence on the local city regulations and Wal-Mart. Wal-Mart stores---The stores allow those RV owners parking at store parking lots for free; however‚ they do not provide any kind of facilities to them. RV owners---They preferred to parking at Wal-Mart’s parking
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1. Introduction Wal-Mart Wal-Mart was founded by Sam Walton on 1962 and it is the largest retailer in the world. The company has three major operations which are Wal-Mart Stores U.S.‚ Sam ’s Club‚ and Wal-Mart International. On 2007‚ Wal-Mart used this new slogan” Save Money Live Better”. However‚ there are some critics about their employee life. Wal-Mart exploits their employee’s salary for setting low price to customer. They resisted their worker to build union organization because they tried
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Wal-Mart Stores‚ Inc. is currently entangled in a legal battle that will decide if the company has engaged willfully in gender-based discrimination. Underlying causes‚ organizational culture and ethical issues will be examined in determining how the largest private employer in the United States could have fallen prey to unfair labor practices. "In 1999‚ women constituted 72% of Wal-Mart’s hourly employees‚ but only 33% of its managerial employees" (Bhatnagar‚ 2004). This fact and many others
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“Wal-Mart Price Cuts More Barks than Bite” Friday‚ April 9‚ 2010; 4:30 PM Part I: Wal-Mart is promoting a new price cut‚ which promises even larger price cut than the usual from the world’s largest retailer. Wal-Mart said Friday it is stepping up price cuts‚ although it wouldn’t specify how much it is amping up its typical weekly discounts designed to lure customers. The company will decrease their prices on about 10‚000 items in stages‚ which took place April 1st. Examples online include
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FARMERS SUICIDES IN INDIA India is an Agrarian Country with around 60% of its people directly or indirectly depends upon agriculture. Agriculture in India is often attributed as gambling with monsoon because of its almost exclusive dependency of monsoons leading to: * Series of droughts * Lack of better prices * Exploitations by middlemen Have been leading to series of suicides committed by farmers across India. Farmers in India became the center of considerable concerns in the
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giant‚ Wal-Mart. His investigation started after Wal-Mart shut down its internal investigation over the possible bribery of Mexican officials. Wal-Mart used these bribes to accelerate growth in their Mexican zoning areas. These allegations surfaced when a Hispanic lawyer contacted Wal-Mart headquarters in Bentonville Arkansas. This lawyer had inside information on Wal-Mart’s bribes‚ as he represented them in their acts. He was used as a middle man for Wal-Mart’s payoffs to these officials. Wal-Mart
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The “Wal-Mart Effect” is the result when one business in a sense monopolizes the market forcing smaller businesses out of business or a decline in sales. The “Cybernetic Wal Mart Effect” is the effect that online shopping can do to the economy whether it is local or global. The consumer will prefer to buy their goods online as opposed to local shops and stores and as a result taking away potential revenue from its respective economy. “Cybernetic” means the purchase of goods via the Internet.
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Wal-Mart’s Response to sex discrimination and pay lawsuits 1. How should these lawsuits be resolved: legally‚ morally‚ and practically? Legally‚ morally and practically I believe Wal-Mart should be fined in order to prevent further discrimination against women. Clearly this is a culture they have created within the organization therefore being carried out nationwide throughout all Wal-Mart locations. Since Wal-Mart entered the market they have opened many stores creating more business for themselves
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1. What are some of Wal-Mart’s FSAs? To what extent are these FSAs location-bound or internationally transferable? Some of the FSAs of Wal-Mart are its ‘every day low price’ (EDLP) philosophy and its so-called ‘exceptional service’. The EDLP and the service seem to be internationally transferable FSAs‚ because they can be copied to other countries. The EDLP is based on efficient distribution systems‚ very innovative technology‚ low prices negotiated with suppliers and efficient processes with suppliers
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