1 Developing Communication Strategy Advantages and Disadvantages of Different Types of Media Different media have different strengths‚ weaknesses‚ drawbacks‚ advantages and costs. An effective communication strategy usually uses a mix of at least 2 or 3 different types. Choice of media and format depends on: 1. your audience(s) √ 2. your budget √ 3. the communication channels best for your specific audience(s) and √ 4. how long the communication intervention will continue 5. and how critical
Premium Cost Costs Mass media
Advantages and disadvantages of entertainment to society? Present day entertainments are either good or bad or ugly. Advantages: good ones with pure fun‚ frolic‚ knowledge dissemination through various media keep us in good moods‚ healthy thoughts and entertained. Bad ones can be ignored by matured audience or readers but nonetheless‚ they leave a bad impression on our minds. The ugly ones are those that border on vulgarism like hard core porno entertainments‚ horror movies or badly worded books
Premium Sociology Psychology Behavior
Strategy and the Internet |Published: |April 16‚ 2001 | |Author: |Michael E. Porter | Executive Summary: Don’t throw the strategy baby out with the Internet bath water. In this Harvard Business Review article‚ HBS professor Michael E. Porter urges business planners not to lose focus on strategic development and If average profitability is under pressure in many industries influenced by the Internet‚ it becomes all the more important for individual companies to set themselves
Free Internet History of the Internet Strategic management
Strategy and The Internet Michael E. Porter Harvard Business Review In this article‚ the author (Michael E. Porter)‚ explains his opinion on the use of the internet by organisations. He points out that both dot-coms and established companies have both‚ by way of competition‚ violated the core precept of strategy in businesses. Porter brings out the fact that companies focussed more on attracting more customers‚ via discounted channels‚ discounting and advertising‚ rather than having profit in
Premium History of the Internet Strategic management Michael Porter
PROFILE Pizza Hut is one of the flagship brands of Yum! Brands‚ Inc.‚ which also has KFC‚ Taco Bell‚ A&W and Long John Silver’s under its umbrella. Pizza Hut is the world’s largest pizza chain with over 12‚500 restaurants across 91 countries In India‚ Pizza Hut has 137 restaurants across 36 cities‚ including Delhi‚ Mumbai‚ Bangalore‚ Chennai‚ Kolkata‚ Hyderabad‚ Pune‚ and Chandigarh amongst others. Yum! is in the process of opening Pizza Hut restaurants at many more locations to service a larger
Premium Pizza Hut Pizza
Brief Summary Companies must distinguish themselves through the strategy to survive‚ especially those involved in e-commerce. Many will argue that the internet technology has rendered strategy obsolete‚ but Porter argues that it is just the approach that has changed. He says "the time has come to step back and take a clearer view of the internet‚" he calls that marketers return to the basics of business. Porter claims that the internet has not brought any thing new; it just changes the approach that
Premium World Wide Web Internet History of the Internet
Feasibility Study on Internet Cafe Chapter 1 CHAPTER 1 Introduction In the Philippines‚ several individuals and institutions have pioneered in providing Internet services to people who have natural inclination to computers by the use of low-speed mode of transmission in the late ‘80s. It is after when the leading telecommunication and broadcasting companies step into the Internet Service Provider (ISP) business that Filipinos finally got the hand of getting wired in the world through the
Premium World Wide Web Internet service providers Wi-Fi
where they get addicted and drown themselves into the game itself. The youth of today no longer seem to spend their leisure activities like in the olden days; outdoor games or playing sports‚ instead‚ they spend their free time in their homes‚ internet cafes or computer shops simply to satisfy their hunger; and that hunger is Online Gaming. Online gaming has such a profound impact on not only the young‚ but dynamically every age group as well. So far‚ virtually anyone is able to go on a computer and
Premium Video game Internet Addiction
A Report on the Product/Services/Promotional Strategies Offered by Nike I visited the website of Nike‚ one of the most widely known sellers of athletic footwear‚ equipment and apparel in the world. The message that I got from Nike is “if you have a body‚ you are an athlete”. This is a very clever message because not only is the company trying to target athletes‚ they are targeting everyone in the whole entire world. Everyone has a body so everyone has the potential to be an athlete. This is
Premium Athletic shoe Nike, Inc. Marketing
The advantages and disadvantages of communications technology. The mobile phone has many advantages and disadvantages. It is easy to contact friends and family. Since the first mobile was created we have been able to make calls to anywhere in the world by the click of a button. You are able to get in touch with people nearly 24/7. You have access to constant internet. Having the internet at your finger tips any time you need it has many advantages. Need to find out want time a movie is on in the
Premium Internet Mobile phone