SALES PROMOTION INTRODUCTION: The word Promotion‚ originates from the Latin word ‘Promovere’. The meaning is “to move forward” or “to push forward”. The aim of production is sales. Sales and promotion are two different words and sales promotion is the combination of these two words. sales promotion is one among the three pillars of promotional mix. The other two pillars are personal selling and advertising. Sales promotion is the connecting link between personal selling and advertising
Premium Sales Marketing Sales promotion
Introduction Managing sales is not difficult while a company is small. However‚ when sales start to grow‚ it is very hard to manage enlarged sales workflow as effectively as before. It is because the increasing number of sales tasks‚ the number of regions‚ customers and products. It is taxing for salespersons to handle sales grows without a special system for planning‚ tracking‚ analysing‚ reporting‚ and controlling all aspects of sales activity‚ projects and tasks. Therefore‚ various sales management systems
Premium Customer relationship management Sales Marketing
detail. 6. What is the difference between primary and secondary research? Under what circumstances might the availability of secondary data make primary research unnecessary? What are some major sources of secondary data? 7. What are the advantages and limitations of secondary data? 8. A manufacturer of a new product for whitening teeth would like to investigate the effects of package design and label information on consumers’ perceptions of the product and their intentions to buy it.
Premium Marketing
Introduction. Sales Force Automation is a technique of using software to automate the business tasks of sales‚ including order processing‚ contact management‚ information sharing‚ inventory monitoring and control‚ order tracking‚ customer management‚ sales forecast analysis and employee performance evaluation(Thomas‚ M.S & Michael‚ S.M 1996). This revolution that is sweeping through society is changing the nature of selling. For last 150 years‚ traditional selling process bases on the two ways communications
Premium Sales Marketing Customer service
To‚ THE CHIEF ADMINSTRATIVE OFFICE‚ 43 WING AIR FORCE STATION SULUR COIMBATORE-641402 Date : 22-02-2013 Sub: - Permission for Conducting Investment ‚ Insurance and Tax Savings Seminar Dear Sir/Madam‚ About the company: It gives me great pleasure to introduce before you my company Future Generali India Life Insurance Company Limited. It is an insurance & Investments joint venture headquartered at Mumbai between Future Group and Italy based Generali Group. The group’s flagship
Premium Financial services Insurance Investment
Sales Promotion Promotion is the final element in the marketing mix. After the nature of product is decided‚ its price fixed and the methods of distribution decided‚ the manufactures has to take effective steps in meeting the consumers in the markets. In the present consumer oriented markets it is the duty of manufacturers to know what is required by the consumer. It is also their duty to make the customers know where‚ when how and at what prices. The products would be available. Meaning of
Premium Marketing Sales
Sales Promotion Strategy Sales are the lifeblood of a business‚ without sales there would be no business in the first place; therefore it is very important that if a business wants to succeed‚ it should have a sales promotion strategy in mind. The primary objective of a sales promotion is to improve a company’s sales by predicting and modifying your target customer’s purchasing behavior and patterns. Sales promotion is very important as it not only helps to boost sales but it also helps a business
Premium Marketing Sales promotion
The term Sales Promotion broadly refers to all those promotional activities which are undertaken to stimulate interest‚ trial or purchase of a product by the end user or other intermediaries in between. Besides advertising and personal selling‚ all other activities undertaken to promote a product can be classified under sales promotion! | |According to the Institute of Sales Promotion‚ "Sales Promotion comprises that range of techniques used to attain sales or marketing objectives in a cost effective
Premium Advertising
Sales Promotion Techniques Mary McDonald Marketing firms use several key sales promotion techniques directed towards trade and consumers. The different sale promotion techniques are discount and deals‚ increasing industry visibility Price-based consumer sales promotions and attention-getting consumer sales promotions. Each sale may be uses in different ways but they all have the same common goal to increase sales. Whether the technique increases the awareness of the item by advertising
Premium Coca-Cola Marketing Sales promotion
SALES PROMOTION PROJECT OF KURKURE Launched in 1999‚ this perfect ’namkeen’ snack‚ fully developed in India‚ has become the torch bearer of fun and lovable human quirks. It developed an even stronger identity through celebrity associations with Juhi Chawla [2003] and Kareena Kapoor [2008] Named after the Hindi word for "crunchy"‚ Kurkure is a cheeto-like snack and is the flagship of Frito Lay’s Indian division. It is marketed by Hirani Industries Corp. (USA incorporated company)in Kenya. It is one
Premium Marketing The Pack Flavor