案例三：沃尔玛(Wal-Mart)SWOT分析 优势Strengths. • 沃尔玛是著名的零售业品牌，它以物美价廉、货物繁多和一站式购物而闻名。 • 沃尔玛的销售额在近年内有明显增长‚并且在全球化的范围内进行扩张.(例如‚它收购了英国的零售商ASDA) • 沃尔玛的一个核心竞争力是由先进的信息技术所支持的国际化物流系统.例如‚ 在该系统支持下‚每一件商品在全国范围内的每一间卖场的运输、销售、储存等物流信息都可以清晰地看到。信息技术同时也加强了沃尔玛高效的采购过程。 • 沃尔玛的一个焦点战略是人力资源的开发和管理。优秀的人才是沃尔玛在商业上成功的关键因素，为此沃尔玛投入时间和金钱对优秀员工进行培训并建立忠诚度。 劣势Weaknesses • 沃尔玛建立了世界上最大的食品零售帝国。尽管它在信息技术上拥有优势，但因为其巨大的业务拓展，这可能导致对某些领域的控制力不够强。 • 因为沃尔玛的商品涵盖了服装、食品等多个部门，它可能在适应性上比起更加专注于某一领域的竞争对手存在劣势。 • 该公司是全球化的，但是目前只开拓了少数几个国家的市场。
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STUDY Wal-Mart is an American multinational retailer store that runs largest chain of discount department stores and warehouses. Wal-Mart was found in 1962 by Sam Walton in America. After its great success in America and other countries Wal-Mart decided to introduce itself in Germany by 1997. Wal-Mart failed to do business in Germany because the strategies and plans it used in America failed to work in Germany as the requirements of people and business differ from that in America. Wal-Mart failed
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1. Wal-Mart’s strategy was to buy low‚ stack high‚ and sell cheap. This strategy allowed them to focus on minimizing costs and generating revenue by selling discounted items. This allowed Wal-Mart to become a leader in discounted retail generating nearly 200 billion in sales from 1988-2000. 2. His strategy of keeping costs low influenced various sectors within the company. Early on‚ Walton was extremely frugal and would do anything he can to save money. This often meant sharing hotels or walking
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Wal-Mart: The high cost of the low price Founded in 1962 by Sam Walton‚ Wal-Mart has grown to be one of the biggest transnational retail stores in the world. As of today‚ it has over eight thousand five hundred stores worldwide in fifteen different countries. It is reported that Wal-Mart has a net income of 15.2 billion dollars and sales revenue of 312.4 billion dollars. That’s enough to pay for seven years of health care fee for every man‚ women‚ and children in the United States! Providing one
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but Wal-Mart does its part to help America. Saving people money to help them live better was the goal that Sam Walton envisioned when he opened the doors to the first Wal-Mart more than 40 years ago. Wal-Mart ’s "good concept" involved huge stores offering customers a wide variety of name-brand goods at deep discounts that were part of an "everyday low prices" strategy. Today‚ there are 629 stores offering a pleasant and convenient shopping experience across the United States (Wal-Mart Stores
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Chapter Two Legal/Ethical Challenge Wal-Mart What would you do if you were an executive at Wal-Mart? 1. Give Casias his job back. He is a great employee and is not violating state law about using marijuana for medical conditions. If I were an executive at Wal-Mart‚ I would amend the drug policy. I know that according to the Controlled Substance Act‚ marijuana is a controlled substance primarily because it has a high potential to be abused and there is no currently acceptable use. Under
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What is the ethical dilemma facing Wal-Mart in this case? Do Wal-Mart’s associates also face an ethical dilemma? If so‚ what is it? Wal-Mart is trying to implement the Kronos system which will automate a process that usually requires personal judgment. The Kronos system will create work schedules that are favorable to the company’s profit margin. Wal-Mart will be responsible for the potential conflicts the new system may cause its employees. Wal-Mart employees will face an ethical dilemma
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Strengths · Wal-Mart is the #1 retailer in the world and was ranked #1 in sales by Fortune magazine. · Wal-Mart has grown into a large global corporation by acquiring large retail competitors in international markets. · Wal-Mart has brand recognition. It has high value in terms of convenience‚ product mix‚ and quality for money‚ and customer service. · Wal-Mart donates large amounts of capital to several charity organizations. · Wal-Mart is a leader in channel management‚ inventory control
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Explain how viable employee relations’ practices have contributed to Wal-Mart’s success as an employer When you think of the world’s largest retailer‚ Wal-Mart is usually the first name that comes to mind in its industry. With over 2 million employees‚ one must ask them-selves‚ why is Wal-Mart so successful and popular among employees? As a corporation‚ Wal-Mart focuses closely on its corporate culture and behaviors throughout the organization; paying close attention to satisfying both its
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Wal-Mart Goes Global Content: 1. Global strategies they use 2. Trade theories they may use 3. History of the company 4. How and why they operate globally 5. Investment environments 6. Some relevant countries they participate in foreign exchange rates. 7. Their strategies and structures in the global marketplace. Wal-Mart Stores’ Global strategies: Wal-Mart’s Global strategies related events that position the company to leverage its global scale to reduce costs
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