Advertising can be regarded as having two separate functions‚ one of persuading and one of informing consumers. Against some who claim that persuasive advertising using irrational means is moral as long as the product or service it represents is good or useful‚ this paper argues that by denigrating human reason such advertising is always immoral. On the other hand‚ advertisements which present information in a straight-forward and truthful way are always moral no matter what they advertise; indeed
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they use the Internet more often than they really need. Surfing on the net becomes more important than meeting with friends or going to the classes at the university and the reality they start to live in is the virtual reality. Another important advantage of the Internet is that it has become the most easily accessible and the best resource collection. It is used for the research purposes not only by the university students but also by the children from primary schools as
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STRATEGY AND POLICY How to Structure The Strategic Plan Guidelines Executive Summary This is written to the scope and level of content that an "outsider" can read the summary and grasp the vision‚ mission of the organization‚ its overall goals and objectives‚ major strategic issues and the key strategies implemented to attain the goals. Section 1 – Current situation 1. Brief Background and History of the Company and the Industry 2. Strategic Posture: Current Mission‚ Current
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who can realize the following : (i) In the politics of our country the student-factions play extremely important role in the national politics. Naturally if AL withdraws them from the field‚ other political parties would enjoy the consequential advantage. Even some of their student leaders may join other parties with the objective of taking revenge. (ii) Unquestionably there is need for the students to learn politics such that they can love the people and the country‚ which is the first step of
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Recently due to internet growth‚ lots of medical digital images are being shared between medical experts and hospitals for better and more precise diagnosis‚as well as for research and educational purpose and also for many other commercial and non-commercial applications. In modern times now‚ all the integrated health care systems like Hospital Information System (HIS) and Picture Archiving and Communication System (PACS) allow easy distribution of medical imageswherethe whole or the region of interest(ROI)
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information needs of a management at every level in making operational‚ tactical‚ and strategic decisions. Its aim is to design and implement machine procedures‚ processes‚ and routines that provide detailed reports in an accurate‚ consistent‚ and efficient manner. Most MISs are organized along the function lines of an organization. Typical functional management information systems include financial‚ manufacturing‚ marketing‚ human resources and other specialized systems. Each system is composed of inputs
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Marketing & Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission‚ Marketing audit‚ SWOT analysis) 2. How did we get here? (Business Mission‚ Marketing audit‚ SWOT analysis) 3. Where are we heading? (Marketing audit‚ SWOT Analysis) 4. Where would we like to be? (Marketing objectives) 5. How do we get there? (Core Strategy‚ Marketing mix decisions‚ Organization‚ Implementation
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worldwide. It is allowing access to technology in developing countries. It promotes world peace. It has benefited women and children’s rights. It raises life expectancy. Advantages of Globalization Globalization has several advantages on the economic‚ cultural‚ technological‚ social and some other fronts Advantages of Globalization Goods and people are transported with more easiness and speed the possibility of war between the developed countries decreases free trade between countries
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A marketing plan is a comprehensive blueprint which outlines an organization ’s overall marketing efforts. A marketing process can be realized by the marketing mix‚ which is outlined in step 4. The last step in the process is the marketing controlling. The marketing plan can function from two points: strategy and tactics (P. Kotler‚ K.L. Keller). In most organizations‚ "strategic planning" is an annual process‚ typically covering just the year ahead. Occasionally‚ a few organizations may look at
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product 1 1.2. History 1 Strategic Plan and Focus 1 1.3. Mission Statement 1 1.4.Goals and Objectives 1 1.5.Core Competencies / Competitive Advantage 1 Situational Analysis 2 1.6.SWOT Analysis 2 1.7. Industry Analysis 2 1.8. Competitor Analysis 2 1.9. Company brief 2 1.10.Customer analysis 2 1.11. Environment analysis 2 Market-product Focus 3 1.12.Marketing and product objectives 3 1.13.Target Market 3 1.14.Points of Difference 3 1.15.Positioning 3 Marketing Program Strategy and Tactics
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