and enhancing brands. There are four stages in life of any product i.e. Introduction‚ Growth‚ Maturity and Decline. The same stages also faced by COLGATE Toothpaste brand. This research is an endeavor in the direction to find out what business strategies did Colgate adopted and how has it reached and maintained its brand name and market share till date. For the study secondary data has been used which was collected by other researchers and data collecting firms and from company itself.
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Advantages and Disadvantages of Decentralisation Decentralisation means diffusion of authority. The dispersal of authority of decision- making to the lower level management is termed as decentralisation. Decentralisation of authority is a fundamental phase of delegation and the extent to which authority is not delegated is called centralisation. Here got some advantages and disadvantages of decentralisation. Firstly‚ distribution of burden of top executive. Decentralisation helps to its executive
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Advantages and Disadvantages on Globalization The advantages and disadvantages of customizing products can be summarized as following points. Advantages: 1. Innovation ideas‚ which are suitable to adapt changeable customers’ preferences. With the development of technology‚ customers preferences are always updated due to global information transmit. Global Managers are capable to create more inventive products to keep and expand global markets. 2. Localization‚ which can avoid cultural conflict
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Heineken N.V.: Global Branding and Advertising Instruction: 1. Each student will read the case(s) ahead of time before attending to the class. 2. Your group will be assigned to one or several questions in class. 3. After a thorough group discussion‚ your group will outline/summarize your answers into a PPT file and drop it onto the Blackboard’s drop-box. 4. Your group will present and lead the discussion of the question(s) assigned to you. Although the group in charge will be the major discussants
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1 Developing Communication Strategy Advantages and Disadvantages of Different Types of Media Different media have different strengths‚ weaknesses‚ drawbacks‚ advantages and costs. An effective communication strategy usually uses a mix of at least 2 or 3 different types. Choice of media and format depends on: 1. your audience(s) √ 2. your budget √ 3. the communication channels best for your specific audience(s) and √ 4. how long the communication intervention will continue 5. and how critical
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1. It makes sense for Interbrew‚ a simple Belgium brewery to develop a global brand in order to increase volumes‚ to maximize sales revenues and to lessen its dependence on Belgium and Canada‚ its two primary markets. As the world beer industry which was divided among four leading brewing companies accounted for only 22% of the global volume‚ this reflected a great opportunities easing the global expansion of Stella Artois. In mature markets‚ Interbrew maintained its existing market shares and improved
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The Global Branding of Stella Artois* Synopsis Interbrew had developed into the world’s fourth largest brewer by acquiring and managing a large portfolio of national and regional beer brands in markets around the world. More recently‚ senior management had decided to develop one of their premium beers‚ Stella Artois‚ as a global brand. This case examines the early stages of Interbrew’s global branding strategy and tactics‚ enabling students to consider these concepts in the context of a
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The Advantages & Disadvantages of School Uniforms The Advantages & Disadvantages of School Uniforms According to the National Center for Education Statistics (NCES)‚ the number of public schools that implement a school uniform has significantly risen in the last 10 years. In 1999‚ 12 percent of public schools had a uniform. By 2008‚ 18 percent had adopted a uniform for students. The NCES considers school uniforms to be an "indicator of school crime and safety‚" and safety is one of the
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What are the advantages and disadvantages to outsourcing in the global marketplace? In these times of great globalization where many countries have erased their borders when it comes to trade outsourcing has become an option for many companies. Whether or not to outsource is a key question that companies must consider. According to the Pros and Cons of Outsourcing‚ “The decision to outsource or not is a matter of finding the right balance-the balance between managing labor costs‚ workflow‚ employee
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One of the main disadvantages was the fact that they did not have all the factories to make their weapons and supplies. Though they would have the farms to produce food for their men‚ they did not have enough railroads to transfer all the food to their men. Another huge factor and disadvantage to the North was that the South lacked the numbers to the North. The North would have almost and unlimited number
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